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OnePlus sold more than 500k One phones, wants to reach a million sales by the end of 2014

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OnePlus sold more than 500k One phones, wants to reach a million sales by the end of 2014
OnePlus' Co-founder and Director of Global – Carl Pei – sat down with Forbes recently to talk business plans, milestones, and stretch goals. He revealed that the company has reached more than half a million sales of its "2014 flagship killer" – the OnePlus One – and that it will aim to reach the million units sold milestone by the end of 2014. Pei acknowledged that it would be hard, but in his eyes – it's not an impossible feat. The company did recently drop its invite system in favor of a proper pre-order one, allowing more people to claim their spot in the line for a OnePlus One.

The OnePlus One is a highly competitive smartphone for 2014 due to its powerful, flagship-level hardware at a midrange price tag of $349. Pei said that the company only makes a single-digit amount of profit per unit sold and that smartphone sales is not how the company intends to make money.

Instead, OnePlus will offer various lifestyle accessories to complement its flagship phone – we're already beginning to witness this, with the launch of two various types of headphones – the affordable Silver Bullet Earphones and the more premium (yet still carrying an alluring price tag), JBL-designed E1+ Earphones. Of course, the company also offers proprietary flip covers, screen protectors, and will be releasing swappable back covers for the handset, allowing users to further customize their phone's aesthetics.

Aside from selling physical accessories, OnePlus also intends to build a software and services layer, which will also be a source of revenue. This shift is planned to occur when the company's handset reach a few million users, though, what kind of services Pei has in mind is yet unclear.

Of course, OnePlus probably doesn't intend to reach the few million by just relying on the One. We've heard a couple of rumors of a OnePlus Two, codenamed Lettuce, to be in the works and it is expected to be a smaller handset, aimed to cater to those who find the 5.5” screen to be a bit overkill. It is said to arrive some time in 2015, probably mid-year.


source: Forbes

23 Comments
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posted on 05 Nov 2014, 04:46 2

1. darkskoliro (Posts: 1076; Member since: 07 May 2012)


38R update has so many glitches. Random reboots, force close apps...can't wait for lollipop.

posted on 05 Nov 2014, 16:56

20. MadRussian (Posts: 3; Member since: 05 Nov 2014)


I have got both One Plus One and Nexus 5(xTraSmooth 1.2) with Lollipop. I won't say that I prefer Android 5. However xTraSmooth 1.2 one of the best ROMs for Nexus 5

posted on 05 Nov 2014, 04:56 6

2. itsdeepak4u2000 (Posts: 3702; Member since: 03 Nov 2012)


Sold? When?

This number could have been much much bigger if they have had provided actual phones instead of just stupid invitations.

posted on 05 Nov 2014, 12:03

15. jaytai0106 (Posts: 1888; Member since: 30 Mar 2011)


Yup! If they would have mass produce at lunch, they would have seen at least 1 million unit sale. The hype of OnePlus is dying down after the horrible delivery of the devlices.

posted on 05 Nov 2014, 13:27

17. yungmel0 (Posts: 39; Member since: 18 Jun 2011)


I completely Agree!!!! The invite system was a complete botch on their part. Lots of people delt with the customer service poor performance but the phone it's self would of hit 1 Million by december if the pre-order system was in place since release.

posted on 05 Nov 2014, 05:11 2

3. greenelektron (Posts: 528; Member since: 10 Sep 2014)


Wow half million imaginary phones. Keep imagining oneplus!

posted on 05 Nov 2014, 10:06 1

11. Wiencon (Posts: 1710; Member since: 06 Aug 2014)


My friend got it in Poland and I was so surprised that that phone really exists. And it's damn good, really fast and has nice display, for such price it's really a killer.

posted on 05 Nov 2014, 06:03 1

4. realjjj (Posts: 357; Member since: 28 Jan 2014)


and how much of those 500k units was in China, 90%?

posted on 05 Nov 2014, 07:13

5. lebigmac506 (banned) (Posts: 56; Member since: 17 Sep 2014)


I thought the swappable backplate idea was scrapped.

posted on 05 Nov 2014, 10:17 1

12. deewinc (Posts: 220; Member since: 21 Feb 2013)


For Bamboo only

posted on 05 Nov 2014, 08:07 1

6. InspectorGadget80 (unregistered)


So 500k people break their phone for the One+?

posted on 05 Nov 2014, 08:51

7. Gsmalltheway (Posts: 174; Member since: 15 Aug 2009)


I have 2 of them!

posted on 05 Nov 2014, 16:57

21. MadRussian (Posts: 3; Member since: 05 Nov 2014)


3 in my family:)

posted on 05 Nov 2014, 09:32

8. DnB925Art (Posts: 921; Member since: 23 May 2013)


At least they actually have phones when you get an invite! I got my first invite within a couple of weeks after they started giving them away (member ~15,000 something on the forums) and then got a couple of invites shared by others within a couple of days on my other 2 accounts. When you receive an invite and you purchase you phone, you get your phone within a week from ordering. How is that Nexus 6 ordering working btw?

posted on 05 Nov 2014, 10:04 1

10. lebigmac506 (banned) (Posts: 56; Member since: 17 Sep 2014)


My Droid Turbo is Pre-ordered. How is that yellow screen, 0% market presence, buggy software, and customer service worse than Comcast working, BTW?

posted on 05 Nov 2014, 15:06

19. DnB925Art (Posts: 921; Member since: 23 May 2013)


No yellow screen, software has been flawless for me (no issues), customer service I wouldn't know because I haven't had to use them, and who cares about market presence as long as the phone works and they keep it up to date, which they have been.

Oh and I spent about 1/2 as much on my phone as well ;)

posted on 12 Nov 2014, 10:16

23. lebigmac506 (banned) (Posts: 56; Member since: 17 Sep 2014)


And you got half the phone the Turbo is. Well done. I'd rather have a moto g than a 1+1. In fact, my VZW 2013 is spec wise half the phone the 1+1 is. And I only paid $60 vs your $350

posted on 05 Nov 2014, 17:13

22. Gsmalltheway (Posts: 174; Member since: 15 Aug 2009)


0 yellow screen on both of mine.

posted on 05 Nov 2014, 09:37 2

9. jc914 (Posts: 9; Member since: 06 Aug 2013)


Hey 1+,

If you made your stuff available in the beginning and minimize your BS, you might have hit a million in sales by now.

posted on 05 Nov 2014, 10:29 1

13. greyhulk (Posts: 154; Member since: 30 Jun 2010)


"sold". HAHAHAHAHAHAHAHA!!!!

posted on 05 Nov 2014, 11:36

14. gaara6775 (Posts: 738; Member since: 20 May 2014)


Good start for them.

posted on 05 Nov 2014, 12:48

16. DuffBrew85 (Posts: 1; Member since: 30 May 2013)


I love my Oneplus One. Glad to see this company doing well and hopefully continue to grow

posted on 05 Nov 2014, 13:32

18. yungmel0 (Posts: 39; Member since: 18 Jun 2011)


I wouldn't want a smaller device... 5" should be the smallest the device will go. It will still need to compete with the Nexus 5 that several people jumped off the invite line to go get. This should be a lesson for OnePlus. If they continue to create the best devices and keep them at this price. I don't see why they wouldn't eventually compete with the Samsungs and other OEMs.

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