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Target challenges Amazon Prime Day with its own 48-hour deal marathon

Target challenges Amazon Prime Day with its own 48-hour deal marathon
Update: Looking for deals around Prime Day in 2021? We follow Target's Deal Days here!

Target is targeting Amazon's Prime Day with a 48-hour deal marathon of its own. Just like Prime Day, Target's "Deal Days" event will be held from July 15 to July 16 and feature a flurry of discounts and deals on thousands of products.

But unlike Prime Day, which only paying Amazon Prime subscribers can take advantage of, Target's Deal Days are for everyone. The company didn't miss the opportunity to stress this by saying that there's no "membership required to participate." Still, Target REDcard holders will be able to take advantage of extra 5 percent discounts on specific offers, which will be shared at a later date.

The big One-Day sale at was a huge success for the company, said Mark Tritton, Target's executive vice president. "This year, we're giving guests more discounts across even more of our assortment with two days to save on hundreds of thousands of items and offering the best options in retail for delivery and pick up on their terms, including same-day," Tritton added.

Target said that its Deal Days offers will include discounts on "rarely-on-sale" items and exclusive brands. Of course, Amazon has its own fair share of exclusive products to offer, like Kindle and Alexa-enabled devices, which you won't find at Target, but then again, for everything else, both retailers are bound to have some great deals.

Target Deal Days will be held from July 15 to July 16. All offers will be available on, as well as the Target mobile app.

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