Target challenges Amazon Prime Day with its own 48-hour deal marathon
But unlike Prime Day, which only paying Amazon Prime subscribers can take advantage of, Target's Deal Days are for everyone. The company didn't miss the opportunity to stress this by saying that there's no "membership required to participate." Still, Target REDcard holders will be able to take advantage of extra 5 percent discounts on specific offers, which will be shared at a later date.
"This year, we're giving guests more discounts across even more of our assortment with two days to save on hundreds of thousands of items and offering the best options in retail for delivery and pick up on their terms, including same-day," Tritton added.The big One-Day sale at Target.com was a huge success for the company, said Mark Tritton, Target's executive vice president.
Target said that its Deal Days offers will include discounts on "rarely-on-sale" items and exclusive brands. Of course, Amazon has its own fair share of exclusive products to offer, like Kindle and Alexa-enabled devices, which you won't find at Target, but then again, for everything else, both retailers are bound to have some great deals.
Target Deal Days will be held from July 15 to July 16. All offers will be available on Target.com, as well as the Target mobile app.