Huawei continues to dominate world's largest smartphone market, Apple falls into 'others' category

Huawei continues to dominate world's largest smartphone market, Apple falls into 'others' category
Apple may have had a stellar second quarter stateside, and Samsung quickly regained the lead over Xiaomi in India’s pivotal smartphone market, but the latest Canalys report once again proves the two global industry leaders can’t find their footing in China.

This hasn’t always been the case, of course, as Samsung ruled today’s largest smartphone market just four years or so back, with Apple then moving in the number one vendor spot for a couple of quarters between the end of 2014 and beginning of 2015.

Fast forward to the April - June 2018 timeframe, and it shouldn’t come as a surprise that Huawei enjoys comfortable local domination, followed by compatriots OPPO, Vivo and Xiaomi. Apple is still in the country’s top five, but due to another share decline, the Cupertino-based smartphone manufacturer is now included in the “others” category of this newest shipment analysis.

In contrast, Huawei has managed to ship no less than 28.5 million units domestically during Q2 2018, breaking China’s all-time quarterly volume record, as well as racking up the greatest market share (27 percent) of any vendor since Q2 2011.


Intriguingly, Huawei found more success with its Honor sub-brand than devices actually carrying the company’s name, proving the two’s marketing separation has been a sound business decision. Meanwhile, OPPO’s second place is threatened by rival innovator and fellow BBK-owned brand Vivo, with Xiaomi ranked an honorable forth, and absolutely no mention of Samsung’s results, highlighting the company’s irrelevance in an increasingly crucial region.


Overall, China’s smartphone shipments continued their recent slump, although the market is showing clear signs of improvements. After a massive 22 percent drop in Q1, Q2 numbers have only declined by 8 percent year-on-year, to over 100 million units. That’s what makes China so important for both domestic and foreign companies.

source: Canalys

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11 Comments

1. worldpeace

Posts: 3135; Member since: Apr 15, 2016

3. worldpeace

Posts: 3135; Member since: Apr 15, 2016

Oh great, it's updated now.

2. Ghost04

Posts: 522; Member since: May 03, 2014

Without that news the graph is impossible to understand. After reading the headline I understood that it somehow means growth in sales .

4. Trex95

Posts: 2383; Member since: Mar 03, 2013

That’s might be in China only didn’t see people using vivo at all!.

5. Zack_2014

Posts: 677; Member since: Mar 25, 2014

All over Asia

6. Papa_Ji

Posts: 859; Member since: Jun 27, 2016

Because they are mainly focusing on India and China .And they are at no. 3 in both China and in India.

7. kevin007in

Posts: 327; Member since: Oct 28, 2015

well deserved Huawei

8. TheOracle1

Posts: 2340; Member since: May 04, 2015

If Huawei's numbers can include their Honor brand then why can't BBK include Oneplus, Vivo and Oppo? Vivo and Oppo combined crush Huawei.

9. worldpeace

Posts: 3135; Member since: Apr 15, 2016

Honor is sub-brand (basically it's just Huawei for budget market). While Vivo and Oppo is a whole separated company (which both owned by BBK), they got their own headquarter and CEO.

11. TheOracle1

Posts: 2340; Member since: May 04, 2015

What difference does that make? The ceo's ultimately report to their bosses at BBK. Simply put they are different brands within the BBK group like GM and the VW Group.

10. worldpeace

Posts: 3135; Member since: Apr 15, 2016

-- deleted, double post --

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