Report: Apple iPhone 8 Plus was the top selling iOS handset in the U.S. last quarter

Report: Apple iPhone 8 Plus was the top selling iOS handset in the U.S. last quarter
Research firm CIRP just released its breakdown of U.S. Apple iPhone and iPad sales for the second quarter, based on a survey of 500 U.S. consumers who purchased one of those two devices during the three months that included April, May and June. In the states, the 2017 iPhone models accounted for 54% of iPhone sales during the period. The iPhone 8 Plus was the top seller with a 24% share, followed by the iPhone X with 17% and the iPhone 8 with 13% of quarterly U.S. iPhone sales. Interestingly, last year's second quarter saw the most current models at the time (iPhone 7 and iPhone 7 Plus) grab 80% of the stateside iPhone market. Josh Lowitz, CIRP Partner and Co-Founder, says that older models did better during this year's second quarter compared to the same period last year.

For the most recently completed three month quarter, the iPhone 6s, iPhone 6s Plus and iPhone SE together garnered 20% of U.S. iPhone sales; that is roughly the same market share achieved by those three models last year. While the price tags on those three units were lower this year, overall the Average Selling Price for the iPhone should rise from last year due to the higher prices for the 2017 models. Part of the price hike is due to the higher 256GB storage capacity available on the 2017 phones.

Turning to the Apple iPad, the iPad Pro had the largest overall share of iOS tablet sales in the U.S. last quarter with 40%. The 10.5-inch and 12.9-inch models were responsible for approximately 20% each. But the top selling model for the second consecutive year was the basic 9.7-inch iPad. This year, the 9.7-inch iPad (2018) accounted for 31% of Q2 sales in the states compared to the 32% share won last year by the 9.7-inch iPad. Rising from last year's 11% share in the second quarter to 18% this year was the iPad mini.

Apple iPhone 8 Plus had the largest share of the U.S. market among iOS handsets last quarte

Apple iPhone 8 Plus had the largest share of the U.S. market among iOS handsets last quarte


Apple will release its next quarterly report (for the fiscal third quarter) on July 31st. We should learn how many iPhone and iPad units were sold during the calendar second quarter once Apple releases the report at around 5pm EDT next Tuesday.

The top selling iOS tablet in the U.S. last quarter was the 9.7-inch Apple iPad (2018)

The top selling iOS tablet in the U.S. last quarter was the 9.7-inch Apple iPad (2018)


source: CIRP

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24 Comments

1. Derekjeter

Posts: 1455; Member since: Oct 27, 2011

It’s a better phone than the X, so why wouldn’t it. Plus it’s cheaper. I’m still sticking to my 7 plus. It does everything I need. No need to spend on useless gimmicks.

2. Plasticsh1t

Posts: 3091; Member since: Sep 01, 2014

"The iPhone 8 Plus was the top seller with a 24% share, followed by the iPhone X with 17% " Wow that is some increase. Guess people prefers the traditional design more and the touch id along with other factors.

15. Finalflash

Posts: 4062; Member since: Jul 23, 2013

Or just the price because they can't afford the X. Most of Apple's sales happen through subsidies and the X, even with subsidy, is more expensive than most people can afford.

16. kiko007

Posts: 7490; Member since: Feb 17, 2016

I actually agree with you here. Although, I think some just aren’t into the iPX form factor.

3. legiloca

Posts: 1675; Member since: Nov 11, 2014

We need an iPad Mini successor. thanks

11. Trex95

Posts: 2358; Member since: Mar 03, 2013

Agree with you. But Apple never bring back iPad mini again the chart shows that iPad mini 4 still selling better than iPad Pro 12.9 and in par with iPad 10.5 imagine Apple made an iPad mini pro with the same specs as iPad 10.5 and cheap price then iPad 10.5 and iPad Pro 12.9 dead.

17. legiloca

Posts: 1675; Member since: Nov 11, 2014

I'm hopeful they'll bring a new one though, at least update the speakers, camera and processor

28. Trex95

Posts: 2358; Member since: Mar 03, 2013

Hope so.

4. Luigy04

Posts: 35; Member since: Sep 09, 2014

But how the Iphone 8 plus is the top seller when the Iphone 7 plus still sells more than the Iphone 8, 8+ and X combine... We sell 3 Iphone 7 plus to 1 Iphone 8 plus

6. AngelicusMaximus

Posts: 633; Member since: Dec 20, 2017

You ever consider the fact that your little corner doesn't represent the entire world?

7. kiko007

Posts: 7490; Member since: Feb 17, 2016

That would require him to use critical thinking. So no, he hasn't.

13. Trex95

Posts: 2358; Member since: Mar 03, 2013

iPhone 8 Plus 64GB price not expensive it’s between S9 plus 64GB price and iPhone 7 Plus 128GB price.

5. meanestgenius

Posts: 21453; Member since: May 28, 2014

I don’t doubt that, with their not being too much of a difference between the 8 Plus and the X. Picture and video quality are the same, same SoC....the 8 Plus is also less expensive, stil has Touch ID, and has better battery life than the X, even though the X has a larger capacity battery. It really is a good smartphone. Glad I made the choice of purchasing one.

8. Crispin_Gatieza

Posts: 3098; Member since: Jan 23, 2014

I got the 8+ over the X simply because of Touch ID over Face ID. I would've preferred the X's dimensions and swipe gestures but I'm in my truck a lot so it was a no-brainer.

9. meanestgenius

Posts: 21453; Member since: May 28, 2014

I would have preferred the X due to the swipe gestures, but battery life being the top priority in a smartphone to me, I went with the 8 Plus.

10. Vokilam

Posts: 1092; Member since: Mar 15, 2018

Face ID is better for me then Fingerprint sensors. I switched from Samsung using FP sensor all these years to iPhone X Face ID - Face ID is a clear winner for me near 100% success rate. Honest truth. If I had a choice of Touch ID iPhone and Face ID iPhone - it’s choose Face ID. My fingers are always dirty due to work I do, and Face ID solves my main problem with fp sensors.

14. TechNeck

Posts: 643; Member since: Aug 29, 2014

That doesn't make sense because you still have to touch your phone to unlock it... (Yes, I mean swiping up.)

26. midan

Posts: 2574; Member since: Oct 09, 2017

Your message doesn't make sense. When touchscreen have had problems with dirty fingers?

12. Rigmaster

Posts: 234; Member since: Jan 22, 2018

What's not clear is the total sales in units. 8 could easily surpass X sales if 8 sales remain steady while X sales fall. That's not a gain - it's less of a loss. I've been in an Apple store a couple times this summer, and I didn't see anyone even looking at the table displays of X phones. I think the biggest reason is that words out that the cost to repair has to be factored into the purchase price while not so much on the more traditional 8/7/6S models. The repair prices on the new X and X Plus are going to say a lot about Apple's sales of that model in the coming weeks too. I think that's the #1 reason why the 6.1" is going to be much more popular. Parents are not forking over and extra $500 to fix broken front or back screens.

18. phonearenaviewer

Posts: 48; Member since: Jan 22, 2014

I have an 8 Plus and feel this will be my last iPhone for a while unless touch ID returns. I had the X and returned it for 8 Plus did not like the face ID. For me touch ID all the way.

19. Lord1970

Posts: 15; Member since: Jul 24, 2018

haha in the USA they only buy garbage

25. JMartin22

Posts: 2327; Member since: Apr 30, 2013

The 8 Plus is horrifically boring and aesthetically outdated; but tried, true and reliable. While the X might very well have the best OLED display on the market, it still feels very much like a beta/1st Gen/early adopters product in function.

27. Trex95

Posts: 2358; Member since: Mar 03, 2013

Best Amoled yeah, but lot of people still prefer IPS and honestly iPhone 8 Plus IPS one of the best if not the best after used it for couple of days.

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