Report: Apple iPhone 8 Plus was the top selling iOS handset in the U.S. last quarter

Report: Apple iPhone 8 Plus was the top selling iOS handset in the U.S. last quarter
Research firm CIRP just released its breakdown of U.S. Apple iPhone and iPad sales for the second quarter, based on a survey of 500 U.S. consumers who purchased one of those two devices during the three months that included April, May and June. In the states, the 2017 iPhone models accounted for 54% of iPhone sales during the period. The iPhone 8 Plus was the top seller with a 24% share, followed by the iPhone X with 17% and the iPhone 8 with 13% of quarterly U.S. iPhone sales. Interestingly, last year's second quarter saw the most current models at the time (iPhone 7 and iPhone 7 Plus) grab 80% of the stateside iPhone market. Josh Lowitz, CIRP Partner and Co-Founder, says that older models did better during this year's second quarter compared to the same period last year.

For the most recently completed three month quarter, the iPhone 6s, iPhone 6s Plus and iPhone SE together garnered 20% of U.S. iPhone sales; that is roughly the same market share achieved by those three models last year. While the price tags on those three units were lower this year, overall the Average Selling Price for the iPhone should rise from last year due to the higher prices for the 2017 models. Part of the price hike is due to the higher 256GB storage capacity available on the 2017 phones.

Turning to the Apple iPad, the iPad Pro had the largest overall share of iOS tablet sales in the U.S. last quarter with 40%. The 10.5-inch and 12.9-inch models were responsible for approximately 20% each. But the top selling model for the second consecutive year was the basic 9.7-inch iPad. This year, the 9.7-inch iPad (2018) accounted for 31% of Q2 sales in the states compared to the 32% share won last year by the 9.7-inch iPad. Rising from last year's 11% share in the second quarter to 18% this year was the iPad mini.


Apple will release its next quarterly report (for the fiscal third quarter) on July 31st. We should learn how many iPhone and iPad units were sold during the calendar second quarter once Apple releases the report at around 5pm EDT next Tuesday.


source: CIRP

Related phones

iPhone 6s
  • Display 4.7 inches
    1334 x 750 pixels
  • Camera 12 MP (Single camera)
    5 MP front
  • Hardware Apple A9 APL0898, 2GB RAM
  • Storage 128GB, not expandable
  • Battery 1715 mAh
  • OS iOS 13.x
iPhone 6s Plus
  • Display 5.5 inches
    1920 x 1080 pixels
  • Camera 12 MP (Single camera)
    5 MP front
  • Hardware Apple A9, 2GB RAM
  • Storage 128GB, not expandable
  • Battery 2750 mAh
  • OS iOS 13.x
iPhone 7
  • Display 4.7 inches
    1334 x 750 pixels
  • Camera 12 MP (Single camera)
    7 MP front
  • Hardware Apple A10 Fusion, 2GB RAM
  • Storage 256GB, not expandable
  • Battery 1960 mAh
  • OS iOS 13.x
iPhone 7 Plus
  • Display 5.5 inches
    1920 x 1080 pixels
  • Camera 12 MP (Dual camera)
    7 MP front
  • Hardware Apple A10 Fusion, 3GB RAM
  • Storage 256GB, not expandable
  • Battery 2900 mAh
  • OS iOS 13.x
iPhone 8
  • Display 4.7 inches
    1334 x 750 pixels
  • Camera 12 MP (Single camera)
    7 MP front
  • Hardware Apple A11 Bionic, 2GB RAM
  • Storage 256GB, not expandable
  • Battery 1821 mAh
  • OS iOS 13.x
iPhone 8 Plus
  • Display 5.5 inches
    1920 x 1080 pixels
  • Camera 12 MP (Dual camera)
    7 MP front
  • Hardware Apple A11 Bionic, 3GB RAM
  • Storage 256GB, not expandable
  • Battery 2691 mAh
  • OS iOS 13.x
iPhone X
  • Display 5.8 inches
    2436 x 1125 pixels
  • Camera 12 MP (Dual camera)
    7 MP front
  • Hardware Apple A11 Bionic, 3GB RAM
  • Storage 256GB, not expandable
  • Battery 2716 mAh
  • OS iOS 13.x
iPhone SE
  • Display 4.0 inches
    1136 x 640 pixels
  • Camera 12 MP (Single camera)
    1.2 MP front
  • Hardware Apple A9 APL0898, 2GB RAM
  • Storage 128GB, not expandable
  • Battery 1624 mAh
  • OS iOS 13.x
iPad Pro 12.9-inch
  • Display 12.9 inches
    2732 x 2048 pixels
  • Camera 12 MP (Single camera)
    7 MP front
  • Hardware Apple A10X Fusion, 4GB RAM
  • Storage 512GB,
  • Battery 10891 mAh
  • OS iOS 13.x
iPad Pro 10.5-inch
  • Display 10.5 inches
    2224 x 1668 pixels
  • Camera 12 MP (Single camera)
    7 MP front
  • Hardware Apple A10X Fusion, 4GB RAM
  • Storage 512GB,
  • Battery 8134 mAh
  • OS iOS 13.x
iPad 9.7-inch (2018)
  • Display 9.7 inches
    2048 x 1536 pixels
  • Camera 8 MP (Single camera)
    1.2 MP front
  • Hardware Apple A10 Fusion, 2GB RAM
  • Storage 128GB,
  • Battery 8827 mAh
  • OS iOS 13.x
iPad 9.7-inch
  • Display 9.7 inches
    2048 x 1536 pixels
  • Camera 8 MP (Single camera)
    1.2 MP front
  • Hardware Apple A9, 2GB RAM
  • Battery 8827 mAh
  • OS iOS 13.x

FEATURED VIDEO

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless