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T-Mobile sends customer a special gift, making others question their loyalty

A T-Mobile customer's post sparks a discussion around loyalty.

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By Anam Hamid

Updated: Dec 14, 2025, 11:46 PM

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T-Mobile | Image Credit - The Wall Street Journal

A post from T-Mobile customer DGBOH11 showed the holiday gift they received from the carrier, causing other longtime customers to wonder why they haven't been so lucky.

Not a random gift

T-Mobile sent a festive gift to a customer. | Image Credit - DGBOH1

DGBOH11 says they have been with T-Mobile for a number of years. They are apparently on a lower-tier plan, likely a segmented 55+ plan.

T-Mobile sent them a gift pack with a portable cordless speaker and a gift card. Naturally, they were delighted to receive a holiday-themed gift and thanked T-Mobile for appreciating their loyalty.

The post prompted other T-Mobile customers to question why they haven't been shown a similar token of appreciation for their loyalty. Some of these customers have been with T-Mobile since before it was called T-Mobile. As it turns out, this was no random gesture.

Instead, DGBOH11 entered a weekly sweepstakes via the T-Life app and got lucky.

The speaker's quality is questionable. DGBOH11 discovered that a button had fallen off in transit. Fortunately, it was still in the box.

T-Mobile knows how to keep customers happy

T-Mobile frequently distributes gifts as part of its Tuesdays program. Last Tuesday, the company gave away a throw blanket.

While these items are of mediocre quality, it's still a nice gesture from T-Mobile. Stores often run out of stock the same day, which is a sign that customers look forward to these freebies.

Have you ever won anything in a T-Mobile sweepstakes?

Yes.

3.47%

No.

95.07%

No, but people I know have.

1.46%

5359 Votes

Is Verizon going to copy this?

Verizon is replicating T-Mobile's strategy to stop the customer exodus. Its holiday deals are on par with those from T-Mobile, and it has even started distributing free lines.

The company occasionally distributes prizes such as event tickets and merchandise through its Verizon Access rewards program. T-Mobile hosts bigger and more frequent giveaways, though.

Ultimately, giveaways like these achieve their primary objectives: they get people talking about the brand and encourage store visits.

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Anam Hamid is a computer scientist turned tech journalist who has a keen interest in the tech world, with a particular focus on smartphones and tablets. She has previously written for Android Headlines and has also been a ghostwriter for several tech and car publications. Anam is not a tech hoarder and believes in using her gadgets for as long as possible. She is concerned about smartphone addiction and its impact on future generations, but she also appreciates the convenience that phones have brought into our lives. Anam is excited about technological advancements like folding screens and under-display sensors, and she often wonders about the future of technology. She values the overall experience of a device more than its individual specs and admires companies that deliver durable, high-quality products. In her free time, Anam enjoys reading, scrolling through Reddit and Instagram, and occasionally refreshing her programming skills through tutorials.

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