Samsung is back in the lead in the world's second-largest smartphone market

Samsung is back in the lead in the world's second-largest smartphone market
While Samsung has been comfortably dominating global smartphone sales for several years now, undeterred by flagship device recalls and the astonishing rise of China’s Huawei, Xiaomi, OPPO or Vivo, an important status quo change was recently noticed in India.

The world’s second-most populous country just so happens to also be the second biggest smartphone market, behind China, but ahead of the US, so naturally, when Xiaomi defeated Samsung in regional shipments during last year’s final quarter, the chaebol took notice.

Samsung also took action shortly after ranking second in the January - March 2018 timeframe, launching the budget-friendly Galaxy J6 and J8 with “Infinity” screens. The former model was actually India’s third best-selling smartphone in Q2, crucially contributing to the company’s return to the number one position.

Xiaomi is still a very close second, according to the latest Counterpoint Research Market Monitor data, at 28 percent share. Samsung had 29 percent between April and June, while Vivo and OPPO scored 12 and 10 percent slices of the pie respectively.

Samsung is back in the lead in the world's second-largest smartphone market

The country’s list of top five smartphone models for the same period is unlikely to ring many bells in the US or Western Europe, including the low-cost Xiaomi Redmi 5A and Redmi Note 5 Pro ahead of Samsung’s Galaxy J6, as well as the Redmi Note 5 and Vivo Y71 in fourth and fifth place respectively.

Believe it or not, the OnePlus 6 was the most popular “premium” smartphone in India during the year’s second quarter, despite seeing daylight towards the end of May. Apparently, a little over a month was enough for the OP6 to outsell “veterans” like Apple’s iPhone X, 8 and 8 Plus or the Samsung Galaxy S9 and S9+. Of course, Apple continues to struggle in a region where the quality/price ratio is the most important buying criteria for the overwhelming majority of consumers. In fact, iPhones scored their lowest local market share in “recent history”, at a microscopic 1 percent.

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36 Comments

1. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

A misleading “infinity screen” marketing for crappy devices like J6 and J8 saves the day.

2. drunkenjay

Posts: 1651; Member since: Feb 11, 2013

like retina display? error 53? although this is pointing at apples remarks, if apple can do that, why cant samsung?

3. NateDiaz

Posts: 1084; Member since: Mar 03, 2018

Samsung is not Apple.

23. sgodsell

Posts: 7007; Member since: Mar 16, 2013

Apple has 1% in India. Apple has also been dropping in China as well. The two largest markets and Apple is drying their.

4. Trex95

Posts: 2364; Member since: Mar 03, 2013

You compare Retina display to Samsung low end phones lol.

9. drunkenjay

Posts: 1651; Member since: Feb 11, 2013

im comparing misleading marketing.

15. mahima

Posts: 724; Member since: Nov 20, 2014

i will take amoled hd display in samsung midrange over iphone hd lcd retina display anyday.

16. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

But Apple doesn’t market/sell iPhones just on the basis of Retina display. And that doesn’t changes the fact that J6 and J8 are crap for the price what Samsung is asking along with outdated hardware.

19. Cicero

Posts: 1108; Member since: Jan 22, 2014

How do tou know? Do you own one of Samsung's J series?

26. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

Ya I have J7 NXT.

20. drunkenjay

Posts: 1651; Member since: Feb 11, 2013

i wouldnt say crap if its selling well. india is a third world country so its good for them while its crap for us.

8. Elvis358

Posts: 210; Member since: Mar 25, 2018

You're right

10. perry1234

Posts: 632; Member since: Aug 14, 2012

Believe me, this resurgence of Samsung in the market (i.e. mid range) is temporary. Partly because of the "Infinity" low-res but SuperAMOLED screen , which I am sure wowed non-techie customers with its punchy colors and good outdoor visibility. Also, this is the first phone in ages where Samsung has actually fitted it with sensors. This is all the sales Samsung is going to see in the mid-range market. Expecting a sharp decline in Q3. BTW: Not a Samsung hater. Like their top end and upper-mid range devices. Hate their mid-low end devices.

18. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

Not a Samsung hater either. But the way Samsung is selling all these crap devices at a price of a great midrange devices is intolerable.

35. perry1234

Posts: 632; Member since: Aug 14, 2012

Unfortunately, some people buy Samsung just for the brand. Some people buy it because they are ok to live with an overpriced device, as long as the after sales service is good (my brother is one of them, he got an S8 instead of Mi Mix 2/OnePlus 5T). S8 is still tolerable. Worst is their mid-range / low-end phones. They don't even deserve the tag of smartphones, what with all their missing sensors...

5. Trex95

Posts: 2364; Member since: Mar 03, 2013

Samsung needs to cancel these low ends crap phones and keep mid range phones with good specs and resanble price.

11. drunkenjay

Posts: 1651; Member since: Feb 11, 2013

low end phones are used by poorer countries like india though. they can hardly buy mid tier phones yet a high tier phones. with that said, xiaomi's are so cheap that they are edging with samsung in that department.

6. sleepypandaeyes

Posts: 365; Member since: Apr 12, 2015

Tbh the A6 should of been the J6, samsung being greedy. The A6 sells for 259 whereas the J6 sells for 219 here In uk and differences are so miniscule. Also to use a two year old processor is jsut cheap. They could of at least put the exynos 7880 instead of the old 7870

7. Phullofphil

Posts: 1755; Member since: Feb 10, 2009

If you idiots are wanting to talk about high end phones and ore Apple and Samsung on every artical......please go play on the highway

12. iPhoneFanboy

Posts: 286; Member since: Apr 21, 2018

So, how many of these are Note's and S8/S9 devices? Watch the Netflix original "Sacred Games" and you'll see how many crappy Samsung phones are buffing up this statistic. This isn't saying much. It isn't hard to sell a crap phone that costs less than an Xbox controller, in India.

14. karan1402d

Posts: 89; Member since: May 28, 2015

You don't need to wasteyour time watching s**tty "Sacred Games" to know Samsung sells crappy low end devices

30. iPhoneFanboy

Posts: 286; Member since: Apr 21, 2018

Is it bad? I only watched 1 episode.

33. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

It's a good series. I watched the whole 1st season and it's pretty good. I can say it's almost on par with NARCOS(I hope you would have watched NARCOS).

34. iPhoneFanboy

Posts: 286; Member since: Apr 21, 2018

Narcos was great! Awesome show.

36. karan1402d

Posts: 89; Member since: May 28, 2015

Really bad, I believe you don't get Hindi and must have watched reading subtitles but the whole series excessively vulgar, obscene particulary in Hindi. They are nothing but wannabe Hollywood clones just trying to imitate Hollywood's style without ever backing it up with good content. Most of it is highly exaggerated s**t out of sync with reality in India

13. babyk

Posts: 379; Member since: Nov 03, 2011

retina is no where near s9 retina is for low end phones with low resolution

31. iPhoneFanboy

Posts: 286; Member since: Apr 21, 2018

My iPhone X has a better display than the Note 8, a same year phone. Are you calling the Note 8 a low end phone? LOL!

17. PURPLEnurples

Posts: 8; Member since: Jan 16, 2017

There are so many better options at the $200 price point than this, such as the the Huawei Honor 7 or the bevy of Xiaomi phones. Friends dont let friends buy budget Samsungs.

22. apple-rulz

Posts: 1932; Member since: Dec 27, 2016

Samsung will need the extra money to pay off the familes of the workers they murdered; https://www.google.com/amp/s/apnews.com/amp/70c92c6f08034c5da63d2ff6f7fc2d08

24. drunkenjay

Posts: 1651; Member since: Feb 11, 2013

* Some comments have been hidden, because they don't meet the discussions rules.

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