The world's best-selling smart speaker is the Google Home Mini, but Apple leads in revenue

The world's best-selling smart speaker is the Google Home Mini, but Apple leads in revenue
After already releasing a global smart speaker market report for the year’s second quarter last month, ranking Amazon as the world’s top vendor, followed by Google, Alibaba, and Apple, Strategy Analytics is back with even more in-depth research of this rapidly growing niche.

This time, the analysis, business consulting, and market research firm is focusing squarely on the best-selling smart speaker models out there. Perhaps unsurprisingly, two ultra-affordable devices topped the Q2 2018 charts, but somewhat unexpectedly, the Google Home Mini edged out Amazon’s Echo Dot for the April - June gold medal.

Of the 11.7 million smart speakers reportedly shipped worldwide during these three months, Google’s entry-level model accounted for a solid 2.3 million unit sales, or 20 percent of the total, with the Amazon Echo Dot very narrowly behind, at 2.2 mil and an 18 percent share respectively.

The Echo Dot was followed by the “standard” Amazon Echo, which managed to comfortably beat the “regular”-sized Google Home. Although smart speakers aren’t big in China just yet, Alibaba’s Tmall Genie pulled off 800,000 quarterly shipments, actually tying the Google Home tally for fourth place overall.

Now, we know what you’re thinking. This just goes to prove (once again) how badly Apple’s HomePod is doing. While that’s not entirely untrue, the Siri-controlled smart speaker actually dominated the “small but growing $200+ premium price band”, also leading the way in terms of revenue with a 16 percent share, despite only taking a 6 percent share of global Q2 shipments.

The bad news (for Apple) is that competition is slowly heating up in this “premium” segment, with the original HomePod lacking a sequel or even a very compelling software upgrade to expect boosts in revenue and volume. For the time being however, you may want to refrain from calling this a dud.

source: Business Wire

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34 Comments

1. Sakeem

Posts: 856; Member since: Sep 05, 2012

It's a dud in what it offers compared to the competition.

2. Papa_Ji

Posts: 769; Member since: Jun 27, 2016

Bixby Home.... The real smart speaker that will makes sense. It will easily connect with all other Samsung devices.

7. japkoslav

Posts: 1333; Member since: Feb 19, 2017

Bixby jokes, do they ever get old?

3. sissy246

Posts: 6950; Member since: Mar 04, 2015

It leads in revenue because it is over priced. The others are just better and doesn't markup your furniture.

13. piyath

Posts: 2445; Member since: Mar 23, 2012

The term "overpriced" is very controversial as It's very individual dependent and personal.

15. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

False. Overpriced is overpriced, whether you can afford it or not.

30. kiko007

Posts: 7457; Member since: Feb 17, 2016

That’s some circular logic there, Techie. While I agree the HomePod is an overpriced PoS, I don’t think you can objectively claim any good to be overpriced if people are willing to pay for it.

34. Alcyone

Posts: 191; Member since: May 10, 2018

Haha that's funny. Would wal mart pay less from a manufacturer than target would? Surely, both pay them same wholesale cost and mark up to sell. That same product costing more at target, than wal mart, is overpriced. That's subjective.

4. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

Adrian, you just had to add that last part of the title to piss off 90% of your readers, didn’t you?

25. Atechguy0

Posts: 918; Member since: Aug 03, 2018

Well Adrian being an Apple fanboy likes to show people Apple is everywhere. Even though the HomePod market share is now shrinking. You would have to be a fool to buy two HomePods just to get stereo sound. Only a die hard fool would buy two HomePods in order to get stereo sound. Because if you buy two, then you may as well look at buying a home theater system, which will give you much better surround sound, and it will work with you game consoles, TVs, and more. HomePods are just not worth it.

5. midan

Posts: 2545; Member since: Oct 09, 2017

So this pretty much proves that Home Max been big flop

8. japkoslav

Posts: 1333; Member since: Feb 19, 2017

Didn't like everyone said Google Max sounds better than Homepod? Who really cares if it "flopped", it is a better device and you can buy it - win win situation for customers.

26. Atechguy0

Posts: 918; Member since: Aug 03, 2018

The Google Home Max has stereo sound. Where as the HomePod does not. You have to buy two HomePods in order to have stereo sound. If you buy two, then you may as well buy a home theater system instead, because those can connect to a lot more devices and give you surround sound. At least all Max allows you to connect other devices to it via Bluetooth, wifi or direct connection. The HomePod only allows AirPlay. If you have a game console, or cable box you can't plug those into the HomePods. You can plug those devices into a Home Max.

29. japkoslav

Posts: 1333; Member since: Feb 19, 2017

Home Max ... stereo ... yeah technicaly it is a stereo speaker, practicaly it is a "soundbar" with almost zero stereo separation. It sounds better and it is much more flexible, but one Home Max does not provide decent stereo sound.

6. gamehead unregistered

Not surprising at all

9. midan

Posts: 2545; Member since: Oct 09, 2017

So Apple owns, smartphone markets, tablet markets, smartwatch markets and now smart speaker markets too. That's quite something

10. EC112987

Posts: 1213; Member since: Nov 10, 2014

They don’t own anything lol they just overprice their products to make up for poor sales in reference to the HomeTrash

11. midan

Posts: 2545; Member since: Oct 09, 2017

So according to you google home max is overpriced trash? It's even more expensive Let's be real here, home mini and amazon echo is the trash here, selling cheap crap isn't hard. Apple is for the quality

14. Man_Utd

Posts: 150; Member since: Feb 03, 2015

Keep drinking the kool-aid. You're not drunk yet! LOL

20. EC112987

Posts: 1213; Member since: Nov 10, 2014

I’m talking about the HomePod sir. We have one in the office and my google mini does more.

12. RebelwithoutaClue

Posts: 5482; Member since: Apr 05, 2013

The HomePod makes more revenue than other individual speakers yes. But Google/Amazon sells more than one type. They didn't add up the revenue of all the speakers combined. And it's hardly a feat to make the most money when the others almost sell at manufacturing cost. But for Amazon and Google revenue based on selling these devices, is a very low priority. They will make money on them anyway.

17. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Fans only care about money. Money they dont see or get on any level. As much money as Apple has, everything they sell is at least 60% above it's real value. It doesnt matter that basically Apple products are not cross platform friendly vs other options. Other options are more usuable. Apple limited overpriced garbage will just make money for Apple as they rape their customers.

19. midan

Posts: 2545; Member since: Oct 09, 2017

Hey techie, let's talk about your Samsung OLED TV :D https://www.phonearena.com/news/lg-apple-iphone-oled-secondary-supplier-samsung-monopoly-thwarted_id108862 "QLED TVs are OLED tvs. Lol. And Samsung has the best OLED tech period." "Yes they do. I have a Samsung OLED TV. It was marketed as QLED. You need to go read the facts of what is real and what is marketing." I wonder how much Samsung raped and brainwashed you to believing you bought OLED TV

21. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

And actually I got a brand new QLED TV, 65" curved for less than $1000. So i didnt get raped, and it wasnt on sale. I did trade in my 55" Samsung TV, which was a year old and they gave me $750 for it.

23. RebelwithoutaClue

Posts: 5482; Member since: Apr 05, 2013

Don't know if it's above value, there are more smart speakers in that price range. And the HomePod does deliver very good sound for that kind of speaker. Also cross-platform isn't an issue for a lot of people (in this case Apple users). There is something to be said for devices that work well together in the Apple Ecosystem and there are feats I would like to see on other platforms too.

18. midan

Posts: 2545; Member since: Oct 09, 2017

I'm sure they combined it all

22. RebelwithoutaClue

Posts: 5482; Member since: Apr 05, 2013

I'm sure they didn't

27. midan

Posts: 2545; Member since: Oct 09, 2017

Look the source

31. RebelwithoutaClue

Posts: 5482; Member since: Apr 05, 2013

As far as the source goes, I did. But the full report is behind a paywall. But it doesn't say it was the cumulative revenue in the part that is not behind a paywall.

16. midan

Posts: 2545; Member since: Oct 09, 2017

One important number left out from this article "Apple took a 6% share of shipments in Q2 2018 but it is the market leader in terms of revenue with 16% share and holds a dominate 70% share of the small but growing $200+ premium price band”. So Apple have massive 70% share of over $200 price tag smart speakers, so Apple completely own the smart speaker market where they are competing

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