The world's best-selling smart speaker is the Google Home Mini, but Apple leads in revenue
Of the 11.7 million smart speakers reportedly shipped worldwide during these three months, Google’s entry-level model accounted for a solid 2.3 million unit sales, or 20 percent of the total, with the Amazon Echo Dot very narrowly behind, at 2.2 mil and an 18 percent share respectively.
The Echo Dot was followed by the “standard” Amazon Echo, which managed to comfortably beat the “regular”-sized Google Home. Although smart speakers aren’t big in China just yet, Alibaba’s Tmall Genie pulled off 800,000 quarterly shipments, actually tying the Google Home tally for fourth place overall.
Now, we know what you’re thinking. This just goes to prove (once again) how badly Apple’s HomePod is doing. While that’s not entirely untrue, the Siri-controlled smart speaker actually dominated the “small but growing $200+ premium price band”, also leading the way in terms of revenue with a 16 percent share, despite only taking a 6 percent share of global Q2 shipments.