HomePod fails to gain traction; just 2% of Apple customers own one

HomePod fails to gain traction; just 2% of Apple customers own one
Considering the HomePod didn’t begin shipping until early February, the lack of hardware upgrades at last week’s September 12 event certainly wasn’t a surprise. Instead, Apple is hoping that its software improvements will be enough to boost sales. After all, as revealed by a new CIRP report, the HomePod isn’t exactly performing brilliantly.

As of the very end of June, Apple’s smart speaker had a total market share in the US of just 6%. This relatively low figure is due to two main factors: the late launch date and the high pricing. Now, in the smartphone and wearables market, Apple’s high pricing in comparison to the competition hasn't really affected it. But when it comes to the smart speaker market, consumers are unquestionably favoring cheaper alternatives from the likes of Google and Amazon. In fact, according to the latest data, the Echo Dot accounts for over half of all Amazon Echo sales, while the Google Home Mini represents an install base of 40%.

Now, as many of you may know, Apple’s end goal isn’t market share. In actual fact, the Cupertino-based brand is interested in profits and extending its ecosystem even further by attracting existing Apple customers. Unfortunately, this doesn’t appear to be paying off either as, although HomePod sales account for 6% of the market, just 2% of Apple customers have actually purchased the smart speaker due to tough competition from rival companies.

Overall, it appears Apple’s late entry into the smart speaker market has unsurprisingly affected it. However, with a lot of ground to gain over its competitors, Apple’s unwillingness to lowers its prices could be a major issue in the long run as Google and Amazon continue to extend their lead.

source: CIRP

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29 Comments

1. bucky

Posts: 3771; Member since: Sep 30, 2009

Good, its useless with how tied down it is and its price.

2. Sakeem

Posts: 856; Member since: Sep 05, 2012

Not surprised. It's gimped compared to the competition.

3. Rampage_Taco

Posts: 996; Member since: Jan 17, 2017

Customers already blew their money on the overpriced phones, can't afford overpriced speaker

4. kiko007

Posts: 7457; Member since: Feb 17, 2016

God that’s such a stupid line of reasoning. If somebody can afford a $1000 phone, they can afford a speaker add-on. People just don’t want the HomePod cuz it’s trash.

5. Rampage_Taco

Posts: 996; Member since: Jan 17, 2017

seeing how most people finance their phones now, they put out less than $100 up front. A lot of people carrying the $1000 phone can't actually afford to put that $1000 out of pocket, so they probably wouldn't want to put out another $350 on an overpriced speaker

7. NateDiaz

Posts: 1082; Member since: Mar 03, 2018

Little America doesn't represent the world. We pay full price at once, no finance s**t available here.

16. RebelwithoutaClue

Posts: 5482; Member since: Apr 05, 2013

Not true, as I recall you are from the Netherlands as well and we most certainly have finance s**t over here as well. Hardly anyone pays full price at once.

22. NateDiaz

Posts: 1082; Member since: Mar 03, 2018

Hardly anyone? Everyone I know pays the full price every single time they buy a phone.

27. RebelwithoutaClue

Posts: 5482; Member since: Apr 05, 2013

My friend works for KPN and they roughly sell 70% of their contracts with a financed phone. Why do you think they started registering them with the BKR (before that it was even higher). So to say no finance s**t available here is just bullcrap.

9. Atechguy0

Posts: 918; Member since: Aug 03, 2018

I think it was a funny post Rampage_Taco. Kiko007 is here do defend his Apple and iPhone honor. How dare you make a joke about the god Apple, or the prophet iPhone.

13. kiko007

Posts: 7457; Member since: Feb 17, 2016

Jesus I feel sorry for people like you. Starting whole accounts just to suck off someone else on a forum? That’s just sad Sgod. Seek aid youth.

17. RebelwithoutaClue

Posts: 5482; Member since: Apr 05, 2013

Defend Apple honour? He called the home pod trash or did you miss that

15. kiko007

Posts: 7457; Member since: Feb 17, 2016

You realize you’re hurting your own argument, right? If people aren’t paying full price upfront, are they really blowing their money? If you don’t like it... you can get it replaced with whatever Samsung has out right now. Sometimes y’all don’t make any sense at all.

20. Leo_MC

Posts: 6312; Member since: Dec 02, 2011

But that's not what you're saying that sheep's do: buy any kind of trash, because of the logo?! What happened here?!

14. jaychildz

Posts: 144; Member since: May 31, 2013

LMAO gotta love this guy

18. gamehead unregistered

Preach

28. skwy1963

Posts: 50; Member since: Aug 10, 2013

this is why tablets will become popular again .ha ha

29. skwy1963

Posts: 50; Member since: Aug 10, 2013

this is why tablets will blow up again. ha ha

6. CreeDiddy

Posts: 2115; Member since: Nov 04, 2011

A thumbs down product including HomeKit. Apple if you are listening...if Amazon Echo is for sale you need to throw away HomeKit and go with Echo products with Apple products. Much better solution...

8. bucky

Posts: 3771; Member since: Sep 30, 2009

No thanks. Not trusting amazon or especially google with privacy stuff- Apple wouldn’t either.

11. CreeDiddy

Posts: 2115; Member since: Nov 04, 2011

What does Google or Amazon want to do with your information from the Echo? If you are using an internet browser you are tracked regardless if you are mobile or desktop. Any website you visit has information about you.

25. iushnt

Posts: 3049; Member since: Feb 06, 2013

@bucky, be brave man.. Apple is exploiting the fear of certain people. They created a disease, known as Privacyphobia or something like that which wasn’t much of a concern before Apple made it mainstream.

10. Atechguy0

Posts: 918; Member since: Aug 03, 2018

Apple doesn't have enough money to buy Amazon.

12. CreeDiddy

Posts: 2115; Member since: Nov 04, 2011

Echo product line. I didn't say buy out Amazon.

19. gamehead unregistered

Cant blame them either

21. Leo_MC

Posts: 6312; Member since: Dec 02, 2011

This is a prove of how stupid is the Ideea that Apple has some kind of sheeps that are buying its product without questioning their quality. No, dumb asses, people are simply buying iPhones because they are great products and they don't buy this speaker because it is a bad one (for them).

23. midan

Posts: 2545; Member since: Oct 09, 2017

Exactly, i mean how those bitter android boys can explain this? Same can be said about Apple watch, it wasn't instant hit, but the better it got the more sales it gathering all the time.

24. Leo_MC

Posts: 6312; Member since: Dec 02, 2011

I'm sure they are able to come up with a bulls**t in the "I hate Apple" club.

26. mootu

Posts: 1358; Member since: Mar 16, 2017

"Exactly, i mean how those bitter android boys can explain this?" It's easily explained, some of the sheep herd have evolved to develop a 2nd brain cell, they are actually becoming self aware.

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