Amazon continues to lead global smart speaker market, but Google is slowly catching up

Amazon continues to lead global smart speaker market, but Google is slowly catching up
Amazon single-handedly established the now-flourishing smart speaker market, retaining its comfortable domination over rivals Google and... Alibaba for yet another quarter, according to the latest Strategy Analytics report.

But although Apple is finding it trickier than expected to boost the global shipment volume of the overpriced HomePod, the robust and varied Google Home lineup is gradually getting closer to Amazon’s commanding Echo family.

If these new numbers are correct, the Mountain View-based search giant achieved a monumental 420 percent year-on-year growth in Q2, compared to a “measly” 64 percent surge in Echo shipment figures.

Shipping 3.2 million Homes, Home Minis, and Home Maxes between April and June 2018 was enough for Google to snatch a 27.6 percent slice of the pie, up from 16.1 percent during the same timeframe of 2017. Meanwhile, Amazon dipped from a 75.8 to a 41 percent market share, selling 4.8 million Alexa-controlled smart speakers, up from 2.9 mn.

Amazon continues to lead global smart speaker market, but Google is slowly catching up

Together, the two market leaders “only” have a 69 percent share now, compared to more than 90 percent in Q2 2017, as Apple got from 0 to 5.9 percent, with Chinese e-commerce giant Alibaba in third place overall, at 7 percent. JD.com and Baidu are another two China-based companies rising quickly in this increasingly crowded and competitive industry, as Google, Amazon, and Apple are unable to specifically cater to the world’s largest smartphone market.

As far as HomePod numbers are concerned, Apple can’t be too happy about its estimated 700,000 unit shipments during Q2, which are nonetheless slightly higher than the 600K posted in Q1. On the bright side, Strategy Analytics says the company has established “an early lead in the premium smart speaker market, benefiting from a fiercely loyal fan base and strong momentum behind its Apple Music service.” At the end of the day, you probably can’t make a decent profit off the Echo Dot or Google Home Mini.

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4 Comments

1. Atechguy0

Posts: 918; Member since: Aug 03, 2018

"At the end of the day, you probably can’t make a decent profit off the Echo Dot or Google Home Mini." Bias much Adrian? If you want a smart speaker then Google and Amazon are your only choice. If people are looking for a dumb speaker, then Apple wins in that category, hands down.

3. Dr.Phil

Posts: 2253; Member since: Feb 14, 2011

That’s not necessarily bias, he’s talking about the fact that most people have bought the Google Home Mini and Echo Dot while they were on sale for $35. There’s a much slimmer profit margin for an inexpensive speaker like that than there is for one that sells for $300 unless you sell in a much higher volume. But the main reason the Google Home Mini and Echo Dot exist is to get inside peoples homes, not necessarily to make a profit. They are making the profit off of people using it to shop and for their services. So he is right that it doesn’t make much profit, but that was never the point of them.

2. cmdacos

Posts: 3819; Member since: Nov 01, 2016

No concern about Google making money. Amazon though based on recent reports is only seeing like 2% use their echos for shopping which I'm sure is impacting their anticipated business model in gaining profit back.

4. worldpeace

Posts: 3092; Member since: Apr 15, 2016

Alibaba make smart speaker? This is the first time I know that :-/ How can it beat the over-hyped and heavily published HomePod silently?

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