Survey of smartphone owners shows the power of brand loyalty
posted by Alan F. / Mar 15, 2014, 1:49 AM
On top was Apple. 76% of those who started last year with an Apple iPhone, ended the year with a newer iPhone model. Samsung was next with a 58% retention rate. And in third place was LG. 37% of those with an LG smartphone stuck with the brand for their next phone. Nokia and HTC were close to LG with retention rates of 33% and 30% respectively. Sony (24%), Motorola (22%) and BlackBerry (21%) round out the list.
So what can we take away from this information? Perhaps nothing. A study we told you about last month found that 60% of 2000 polled iPhone owners in the U.K. have a "blind loyalty" to Apple, meaning that when it comes time to purchase a new handset, they buy the next iPhone just because it has an Apple on the back, never taking the time to look at new models from the competition.
Posts: 397; Member since: Mar 13, 2014
Sony loyalist here.
posted on Mar 15, 2014, 1:53 AM 26
Posts: 14; Member since: Mar 14, 2014
sony from the beginning (ignore my username)
posted on Mar 15, 2014, 9:05 AM 1
Posts: 2478; Member since: May 06, 2009
I think most Sony Loyalists must live outside the USA because I've never even seen a Sony phone in the wild here in Seattle or in my travels around the USA. The only time I'd ever even encountered anyone here in the USA with a Xperia Z was when I was selling a T-Mobile Note 2 and she wanted to trade me her Xperia Z for my Note 2 which I passed on.
posted on Mar 15, 2014, 12:45 PM 0
Posts: 593; Member since: Apr 10, 2012
wow nokia is there ... though 4th lg was a bit of surprise ... apple had to be the no.1 they have more fans then any other company... not just fans money as well i envy them..
posted on Mar 15, 2014, 1:57 AM 7
Posts: 3722; Member since: Aug 16, 2011
Yeah, LG and Nokia are there, but it doesn't say much for them when they can only retain a third of their own customers. Another, much more negative, way to read this article is that LG, Nokia, HTC, Sony, Motorola, and (obviously) Blackberry are all doing something to drive the vast majority of their current customers away, or at least aren't compelling enough to keep them around.
posted on Mar 15, 2014, 7:39 AM 0
Posts: 849; Member since: Feb 26, 2014
lol, who would own another nokia or a sony? i guess it's old people when it comes to the 33% here, as we all know old people praise these brands the way they praise radio and old farty tv sets..
posted on Mar 15, 2014, 2:05 AM 1
Posts: 6702; Member since: Feb 10, 2012
Sony for old people? am not a big fan of Sony, the Xperia S was the last Sony phone I had, but the majority of Sony customers are gadget lovers, who are mostly from the young generation. As for nokia, I can tell from the way it is back home, those who are looking to buy a cheap phone, that can do a decent job when ot comes to camera, playing media out of their 4gb sd card, and texting and calling, will go for the $50 to $100 nokia phones.
posted on Mar 15, 2014, 2:15 AM 9
Posts: 301; Member since: Jan 07, 2013
You have a point there. Older people have a thing for Sony, and its true that its mostly because of the TV's and other products. We cannot forget the fact that OEM's like LG or Samsung never had that brand value that Sony had until android came into play. From my point of view, until Sony announced the Z2, I never would have considered an Xperia mailny because of the previous painful display's and secondly the battery life.
posted on Mar 15, 2014, 2:33 AM 6
Posts: 593; Member since: Apr 10, 2012
b4 android sony had one the best phones but the same as nokia they never invented w550i sony satio and the walkman series was the best same as nokia express n N series BUT BOTH COMPANIES HAVE LOST THERE CHARM
posted on Mar 15, 2014, 3:15 AM 0
Posts: 1157; Member since: Jul 18, 2013
I'm 17, but I'm quite a big fan of Nokia and Sony
posted on Mar 15, 2014, 7:26 AM 3
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