iPhone users admit to "blind loyalty" to Apple

iPhone users admit to
Anyone who has spent any time in the comment threads at a mobile tech website probably isn't all that surprised by this headline. Of course, we would say that blind loyalty is not an Apple-only phenomenon, but it does seem to be most easily visible with Apple users. According to a new survey, iPhone users have admitted having "blind loyalty" to Apple and not even considering other options when upgrading their phone.

The survey was conducted by SIMOnlyContracts.co.uk, and polled some 2,000 iPhone owners. About 60% of respondents admitted to having "blind loyalty" to Apple, meaning they don't even consider other options when buying a new device, and simply make sure that it has the Apple logo on it. Additionally, 78% of respondents said that they "couldn’t imagine having a different type of phone now". But, when you start to dig into the numbers you see what that "blind loyalty" really means.

While 78% can't imagine having another phone, only 52% of respondents said that they were "really impressed" with their iPhone. It should be noted here that only 10% of those surveyed had either an iPhone 5s or 5c. 52% had an iPhone 5, 29% had a 4/4S, and 9% were still using either a 3G or 3Gs. 

Oddly, although 60% admitted to "blind loyalty", only 54% said they bought an iPhone because they owned an iPhone before. 28% said that the iPhone seemed to be the best phone for them at the time of purchase. 37% said they were accustomed to the interface. And, 25% bought it because friends and family had one.

We have to wonder what this survey would look like if it were done on a wider scale and included other manufacturers. Given the overwhelming popularity of Samsung devices, we have to assume that some of the answers would be very similar, even if users don't admit to having the same "blind loyalty". Many users like consistency, so being accustomed to the interface would likely be a common answer. And, influence from friends and family certainly isn't an Apple-only phenomenon either.

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95 Comments

1. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Bait article!

8. a_merryman

Posts: 749; Member since: Dec 14, 2011

In the purest sense of the word.

43. HildyJ

Posts: 338; Member since: Aug 11, 2012

The trolls on both sides may be out in force but the survey was done by a company that sells both iPhones and Android phones, presumably to better refine their marketing rather than to bash fanbois.

83. mattkl

Posts: 255; Member since: Feb 01, 2010

Are you not entertained!

2. bucky

Posts: 3778; Member since: Sep 30, 2009

You have some great articles but to me you seem to take pleasure in posting articles that play into the fandroids favor. Might be to offset the pro apple articles that can show up here.

32. alrightihatepickingusernames

Posts: 474; Member since: Dec 29, 2013

None of Michael's articles are bad or based on flawed logic or specifically made to attack Apple so nothing should change there but I get what you mean. PA needs at least one other good author but one who would write articles for the Apple side of things.

3. Commentator

Posts: 3722; Member since: Aug 16, 2011

At least they're honest.

16. bucky

Posts: 3778; Member since: Sep 30, 2009

They're honest because it's in favor of android. That's what I was talking about above.

17. buccob

Posts: 2963; Member since: Jun 19, 2012

60% honest

51. PBXtech

Posts: 1032; Member since: Oct 21, 2013

52% honest. If 78% can't imagine owning a different type of phone but only 52% are really impressed by it, then that's a lot of dishonesty. Or stupidity.

4. jamesedward318 unregistered

As an Apple user I can admit to this study. Mainly because I want a device that I don't have to "figure out". I've used a Note 3, S4 and other Android devices in the past but always came back to Apple. To be honest I don't think this article comes as a surprise to anyone. Just like Android users will automatically prefer Android related products over iOS products.

27. Caralho

Posts: 119; Member since: Jun 18, 2012

Coming soon, the iTurd... Quick, everyone line up!!! It's only $599.00!!! lol...

84. Astoni

Posts: 649; Member since: Sep 28, 2013

wait, Note 3 and s4? so you change phone every 2nd Q?. Either your lying hardcore style or you like to throw money, since s4 came before note3 i would guess you "used" that one before yes?. why the hell if you didn't like the s4 did you go to a Note 3?. But it's nice to see that you're not bashing.

5. surethom

Posts: 1667; Member since: Mar 04, 2009

It's hard for Apple iPhone users because they is just one manufacturer So loyalty is going to be higher, where as with Android & windows phone the OS is on different manufacture phones so some are Android fan boys some are Samsung fan boys some just like me swap & change manufacturers for the best phone possible.

19. Astoni

Posts: 649; Member since: Sep 28, 2013

I'm a swaper ;), but i usually change platform. e.x Started at 3Gs, went to a HTC sensation XL then Galaxy s3 then a Lumia 920 and after that the Z1. Next phone might be a Note 4 or a Iphone depending on what they have to come with.

6. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Loyalty above reason equals ignorant. This is not indigenous to one Eco system.

65. Caralho

Posts: 119; Member since: Jun 18, 2012

Loyalty above reason equals doom!!! Trust me, my grandparents are German...

103. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Loyalty exists in all ecosystems whether its Android, iOS, WP or even BB. Bashing another ecosystem doesn't make your OS of preference any greater than the others. :)

7. nctx77

Posts: 2540; Member since: Sep 03, 2013

This is the stupidest thing I have ever heard. Who ask this type of stuff? Why are android fanatics so fascinated about why people like iPhones. It's a brand people! If people like that brand, then let them buy it! If you like Android, then you buy it! This falls in line with the stupid YouTube video cartoons trying to get people to not buy an IPhone. GET A LIFE!!

13. 14545

Posts: 1835; Member since: Nov 22, 2011

Blind loyalty ^. Did you bother to read the article?

104. kabhijeet.16

Posts: 885; Member since: Dec 05, 2012

Read the article.. not just the title..

9. Sakeem

Posts: 857; Member since: Sep 05, 2012

Blind loyalty is not good for most situations. But since we are talking about phones, why does this matter? How does this affect anyone's life?

91. ady_lad

Posts: 83; Member since: Jul 17, 2013

Well, all the extra money you pay for an overpriced brick , just because of being a certain brand...i think that affects quite a few people...

10. kirholstov

Posts: 146; Member since: Jun 28, 2012

I think that Apple makes quite good devices. If you prefer android, it doesn't mean that everything else is bad.

11. jbats

Posts: 7; Member since: Oct 30, 2013

i have to admit that i'm partial to android. i don't really consider iphone when upgrading. but i will say this, it's not cuz i hate apple like others do. just certain things i expect from my phone just aren't there. examples- the inability to use the phone as a hotspot (is it even possible) the touch response which to me seems to lag or is off (i usually have to touch below or at the bottom of buttons to get them to respond) the lack of a back button (really a big personal preference) the fact that to me it seems like a closed system (air drop only works with other idevices, the need of itunes/cloud to manage most everything & the app variety (alternatives to system apps to access different features). there are other things but these are my top issues. again this i my personal opinion and is in no way apple bashing. these reasons tend to make me feel like the apple experience is stiff and controled. so for now i'll stick to android.

23. alrightihatepickingusernames

Posts: 474; Member since: Dec 29, 2013

I would really miss widgets, integration with Google's services, a back button, and the ability to download things outside of Google play. Probably in that order too. Ideally I would carry around my Nexus 5 and an iPhone 5S, but like many others I don't have the money to buy two smartphones.

12. Tuxedo

Posts: 356; Member since: Mar 19, 2013

As far as getting a phone that works, Apple is a safe bet, while Android can be a hit or miss.

14. 14545

Posts: 1835; Member since: Nov 22, 2011

You're joking, right? "Hit or miss"? So what, you're as likely to get an android phone that won't even power on as you are to getting one that is fully functional while new? Wow, did you even think that comment through?

25. Pancholo

Posts: 380; Member since: Feb 27, 2012

Don't worry. The article talks about him. :P

54. Tuxedo

Posts: 356; Member since: Mar 19, 2013

Not necessarily power on but for example: iPhone Original: Worked fine. iPhone 3G: Worked fine. iPhone 4: Worked fine. Galaxy S2: Notifications were dorked; had to install a ROM to fix. Atrix 4G: Random reboot heaven. Lumia 900: Worked fine. Galaxy S3: Huge battery drain. Card slot was not working. LG Optimus G Pro: Working fine.. but no updates. Summary: Apple == safer bet.

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