South Africa votes BlackBerry coolest brand of 2012

South Africa votes BlackBerry coolest brand of 2012
Somewhere on this planet, there is a place where BlackBerry is still considered a cool smartphone. That place is South Africa where 5,000 kids ranging in age from 8 to 22, gave the BlackBerry brand first place in three categories for the Sunday Times Generation Next Awards. The survey was conducted in February and March and covered 73 different categories. BlackBerry took home first place in the top category of  "Coolest Brand Overall". The brand also earned top honors as the "Coolest Cell Phone" and "Coolest Hi-Tech Gadget".

BlackBerry is voted the Coolest Cell Phone in the the Sunday Times Generation Next Awards

BlackBerry is voted the Coolest Cell Phone in the the Sunday Times Generation Next Awards

In case you were wondering, the only other wireless firm in the top five overall brands was Apple (5th place) and the Cupertino based firm finished third in voting for the "Coolest Cell Phone". Behind BlackBerry (36.7%) was Nokia (22.4%), Apple (20.31%), Samsung (8.98%) and Sony (4.57%).

South Africa is a hot spot for RIM and Nigeria is said to be one of the Canadian based manufacturer's top growing market. This news along with RIM's victory in Canadian Federal Court on Thursday almost makes it seem that CEO Thorsten Heins has started righting the ship that has been floundering for some time. Now if we can only find out when BlackBerry 10 will be launched.

source: JustCurious via Crackberry

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37 Comments

1. Droid4Life unregistered

Their exchange students to america are in for a suprise...

2. 09wbd03516

Posts: 140; Member since: May 30, 2012

Apple just got 20%? BWAHAHAHA!! Thats hilarious!!!

3. PhoneLuver

Posts: 481; Member since: Jul 05, 2010

I think it's important to understand the context. Sout African operators charge ridiculous amounts to call or text. Especially if it's across networks. BBM is one way that people can afford to actually communicate and has become a "cool" part of society. People ridiculed my wife when she went there because she had an iPhone and not a "Berry"! Lol

19. slaggyb

Posts: 218; Member since: Oct 19, 2011

You don't know what you are talking about do you live in south Africa?

35. innoin

Posts: 2; Member since: Jun 03, 2012

What PhoneLuver said is correct. Call rates are expensive so IM is a great alternative. Before BB there was an IM app called MXIT, was massive as it only cost R0.01 per message or less. However MXIT is in decline since BB made an appearance.

34. ChiX017

Posts: 308; Member since: Nov 09, 2011

Yup, true talk!

4. BBGrind

Posts: 50; Member since: Jan 17, 2012

Good for BB it is also the top brand in the Caribbean because BBM is one of the main feature that allow people to communicate real time around the the world at an affordable cost.

5. thedarkside

Posts: 654; Member since: Apr 30, 2012

have you not heard of iMessage? its the same as BBM.

18. bovcrx

Posts: 105; Member since: Mar 06, 2012

Is there an icon for iMessage? People I ask have no idea how it works.

21. Jay_F

Posts: 236; Member since: Nov 29, 2011

The iPhone automatically iMessages any Apple product after it's set up. There is no icon, only a setting.

26. bovcrx

Posts: 105; Member since: Mar 06, 2012

Thank you. I'm just used to a separated message systems. BBM v SMS and having selection for which to use.

33. thedarkside

Posts: 654; Member since: Apr 30, 2012

if you use your iphone and text are going through in a blue color rather than green the imessage is working

36. innoin

Posts: 2; Member since: Jun 03, 2012

BB come in different models at varying prices to suit different pockets. The most important thing is that someone with a $200 BB can still IM someone with a $500 BB.

37. thedarkside

Posts: 654; Member since: Apr 30, 2012

iMessage doesnt cost anything and it doesnt take away from texting.

6. GALAXY-S

Posts: 701; Member since: Jun 07, 2011

Wow extremely surprised :0 Once they start getting some more taste of android they will change quickly.. Gtalk is better than BBM IMO!

17. Mr.Best

Posts: 79; Member since: Jan 17, 2012

I agree that Android is simply sweet...but Gtalk is utter crap. Google should've made that IM a masterpiece but they've failed miserably. Google+ Messenger is much better.

7. SlimSoulja86

Posts: 660; Member since: Nov 03, 2011

As a South African, using and loving his iPhone, BB smartphones are very popular due to one reason and one reason only, and its called BIS, which its very good for students when it comes to social networking, cos u pay a once off fee per month and u can enjoy the on device net serfin d whole month. And BBM is very popular in a sense that everyone thing ur using BBM, i kinda feel left out at times though. Plus BB smartphones are cheaper to use, as most ppl uses their smartphones for social networds in SA, so having a BB its a cheaper way to chat yo heart out

8. Harold1066

Posts: 19; Member since: Jun 01, 2012

I will admit that I am surprised, but this is one more reminder that there are many other markets globally outside the US. Thus, while the US may be a large market, it alone will not determine the fate of a firm like RIM.

9. -box-

Posts: 3991; Member since: Jan 04, 2012

Well if it works for them.... Good to see BlackBerries are accepted somewhere

10. DKMDROID

Posts: 103; Member since: Aug 09, 2011

I live in South Africa and the problem is that the networks here havent got comprehensive and cheap data plans like in America it utterly annoying to use a product just because its a cheap way to communicate while being a exposed to anienct hardware and software, it cant be helped im a proud owner of an android phone with "low end" specs yet its still better and smoother then any BB currently availible, the main issue here,in my opinion is that there arent any proper or feasible data plans this also doesnt help the fact that even though we're all social in this country it doesnt help to be ill informed in general

11. SlimSoulja86

Posts: 660; Member since: Nov 03, 2011

Abd oh one thing about South Africans, we dont get early persuaded by marketing gimmicks, we chose a product that works, only wealthy people will chose status over functionality. Just saying!

13. DKMDROID

Posts: 103; Member since: Aug 09, 2011

Blackberry does not work either way i can give lists upon lists in every price range of every phone that would be better then a bb in functionality R60 gets you unlimited internet so what? with a browser thats so unpolished why bother? i knoow where your coming fro but you have to agree iOS and android are light years ahead even from bb0s7

22. vqc61

Posts: 15; Member since: May 16, 2012

I live in the US, and I also choose a product that works - BlackBerry Bold 9930. Not everyone here in the US is stupid enough to be influenced by marketing gimmicks. Just saying!

12. mas11

Posts: 1034; Member since: Mar 30, 2012

So what about Canada? Do they think RIM is cool?

14. GALAXY-S

Posts: 701; Member since: Jun 07, 2011

lol thats a good one

31. dax0330

Posts: 23; Member since: Jun 01, 2012

i think it's not cool anymore to board an already sinking ship in RIM.

15. JcHnd

Posts: 261; Member since: Apr 30, 2012

"Somewhere on this planet, there is a place where BlackBerry is still considered a cool smartphone" LOL! It is actually doing really well in latin america as well... we call them zombierry! ;)

16. DKMDROID

Posts: 103; Member since: Aug 09, 2011

its a sad reality i cant wait for the day when i read on this website that Blackberry is dead

20. slaggyb

Posts: 218; Member since: Oct 19, 2011

Now everybody here lives in South Africa all of a sudden you all are confused......

23. Tsepz_GP

Posts: 1148; Member since: Apr 12, 2012

As a South African i can confirm this. Actually, the case study in my Marketing Research exam was based on exactly this and how RIM can avoid losing marketshare in SA like they have in the USA. BlackBerrys are EVERYWHERE here, even our maid has one, a 8520 Curve. Teens, varsity students, young businessmen, CEOs, etc...have them. Us Android and iPhone users are few, but the Galaxy S2, Note, Pocket and iPhone4S have all done extremely well here. The GS3, HTC One X, and Sony Xperia S have all seen very quick release here, we have a similar Android selection to the UK, the issue is Data prices. For a BB you pay your usual contract fee and R59 for BIS which has "unlimited" web access. A decent Data bundle for an Android or iPhone of e.g. 500mb is R159 on top of already high contract fees. Im paying a total of about R880per month for my GS2 with 2.5GB monthly data, thats around $110 per month.

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