Apple iPhone accounted for 42% of U.S. smartphone sales in Q1, nearly double Samsung's share

Apple iPhone accounted for 42% of U.S. smartphone sales in Q1, nearly double Samsung's share
According to the latest data compiled by Counterpoint Research, the Apple iPhone had quite an amazing first quarter in the U.S. We will get to that shortly. Based on actual sales, all manufacturers sold a total of 38.7 million handsets in the states during the three months from January through March. That was the first time in three years that quarterly sales in the U.S. totaled less than 40 million units. And it was an 11% decline from the 43.7 million units sold in the same quarter last year. Counterpoint blames the decline on fewer postpaid promotions in the period. It also pointed out that the promos that were offered usually required activating an additional line. Increases in the purchase of refurbished handsets also were a factor.

For the period, the Apple iPhone accounted for 42% of U.S. sales. Six of the top ten smartphones sold in the quarter were iPhone models, including the top five. In the premium smartphone market ($800+), Apple now has an 80% share. While Apple's U.S. sales rose 16% year-over-year to a record 16 million units, Samsung's share declined 4% over the same time period, indicating weak sales of its 2017 flagship phones. That left Samsung with 22% of U.S. smartphone sales in the first quarter of the year.

LG was next with 14% of the stateside market in the period, followed by ZTE (10%), Motorola (4%), Alcatel (2%) and Google (1%). Counterpoint Research Analyst Maurice Klaehne noted that Pixel 2 sales would be higher if the line was available from other carriers besides Verizon. He also pointed out that Pixel 2 sales do well when there is a promotion.

The top ten selling smartphones in the U.S. during the first quarter were all high-priced models except for the Moto E4:

  1. Apple iPhone 8 (64GB)
  2. Apple iPhone X (64GB)
  3. Apple iPhone X (256GB)
  4. Apple iPhone 8 Plus (64GB)
  5. Apple iPhone 8 (256GB)
  6. Samsung Galaxy S8 (64GB)
  7. Apple iPhone 7 (32GB)
  8. Samsung Galaxy S8+ (64GB)
  9. Samsung Galaxy Note 8 (64GB)
  10. Motorola Moto E4


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85 Comments

1. Ciro1900

Posts: 591; Member since: Dec 17, 2017

if they buy garbage in USA 70% of the population will be blind from so much crapmoled in a few years

27. sgodsell

Posts: 7204; Member since: Mar 16, 2013

Apple and other OEMs don't release their numbers for actual sales of individual models. Yet a paid research company happens to know which models sell the most. Well at the end of the day 22 million Android smartphones sold in the US, verse's 16 iPhones for Q1 2018.

39. theunspoken

Posts: 310; Member since: Jul 06, 2017

The problem is , it is not easy to get out of the apple ecosystem,you are locked in t their ecosystem.Taking a backup of your data and moving it to other devices other than apple is not so easy, not every user will be a geek or techie who knows how to copy the data, so as a result ppl have no other choice but to buy an Apple device.

43. rouyal

Posts: 1573; Member since: Jan 05, 2018

I use an iPhone and can move to an android no problem, and vice versa. I use all google services for my data. So no, you aren’t “locked” into their ecosystem.

46. bucknassty

Posts: 1325; Member since: Mar 24, 2017

if you're commenting here... you're pretty much a nerd... the average consumer will be stuck in apples ecosystem, especially if they have spent money in it.

49. midan

Posts: 2708; Member since: Oct 09, 2017

Moving your data from iPhone to Android and vice versa is very easy nowdays, both Apple and google have app for that which is meant for regular users. People just don't want to leave iOS ecosystem because it's so great. They can buy anything they want but they buy iPhone.

63. theunspoken

Posts: 310; Member since: Jul 06, 2017

You didn't read my comment properly.

52. Vokilam

Posts: 1181; Member since: Mar 15, 2018

I switch back an forth since my first smartphone.. shut the hell up with that garbage!

64. theunspoken

Posts: 310; Member since: Jul 06, 2017

Go and ask an average consumer, the 50 year old using iPhone, he wouldn't know how to move garbage from iPhone to android

74. midan

Posts: 2708; Member since: Oct 09, 2017

And 50 year old using android knows? :) My mom and dad have android phones and trust me they have no idea how to use it.

78. bucknassty

Posts: 1325; Member since: Mar 24, 2017

Exactly... so if they just market the phone as if it's something you have to have... it will sell. I've bragged about features on phones before (note 3 hovering gestures!!!!) and people just stare like... why do i need that.... until the phone they like has it.

83. Vokilam

Posts: 1181; Member since: Mar 15, 2018

Do you know why people didn’t need hovering gestures? Because it was garbage. I had it on my note - it was awkward to use, and most of the time was accidental instead of intended use. It was uncomfortable. Force touch - Just got my first phone with it - is absolutely wonderful. Same concept, yes, but implementation, technology behind it, and feel is a complete different animal. It becomes second nature after two weeks of use. That’s why when you showed your hovering gesture - people didn’t want it - but now they like it —- BECAUSE ITS NOT THE SAME THING! While we’re at it, hover gesture isn’t a feature - it’s actually natural reaction to a touch screen - all touchscreens feel when the finger is close, and because of possibility of accidental input it was caliberated not to respond on all phones - samsung thought they can use this “defect” as a feature - it didn’t work well. When I show people that their iPhone can react to hard presses - they DO WANT it, specially look up with in text, draw naturally, jump to part of the app from outside, and my favorite test scrolling - ahhh.

84. bucknassty

Posts: 1325; Member since: Mar 24, 2017

so... when a pop-up selection is created from the hovering gesture (which basically was the same thing created from the s-pen) its completely different from the pop-up options from a force touch (a hard long press basically, got it on my work phone)??? someone is reaching too hard to make the apple the end all to everything, next...

85. Vokilam

Posts: 1181; Member since: Mar 15, 2018

So when a pop-up selection is created from a right click on the mouse (which has basically been around for tens of years) is completely different from the pop-up options from hovering gesture? But that’s not the only thing forcetouch does, does it? I made some examples above and I’m learning more everyday. Bottom line if you’re arguing for submenu aspect then Samsung isn’t original on that. There was always long press. But the technology is NOT the same, nor the implementation and ease of use and feel. Which argument are you making?

80. theunspoken

Posts: 310; Member since: Jul 06, 2017

That is what I meant, Apple captured the American market early and people cannot get out of it now easily.

81. Vokilam

Posts: 1181; Member since: Mar 15, 2018

Yep, that’s the reason why it’s the best selling flagship. /s

3. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

I actually didn't know that LG and ZTE has such large market shares on their own in the US. That's actually kind of surprising to me. LG makes some pretty good phones, but why is ZTE so high? I have barely heard of them as a European, and I don't have a positive image of them from what I've heard.

9. Doakie

Posts: 2478; Member since: May 06, 2009

I'm looking forward to giving LG a sale this year, that Moroccan Blue G7 is sexy.

18. rouyal

Posts: 1573; Member since: Jan 05, 2018

Zte is Walmart and flea market phones. They have the low, low end covered

4. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

It should be noted that the 800$+ premium segment excludes most Android phones, even flagships, as even many of the flagships isn't that overpriced/expensive. Paying over 800$ for a smartphone is insane, and especially when you can get fantastic smartphones for less, which can do everything already.

33. Phullofphil

Posts: 1762; Member since: Feb 10, 2009

I believe that total sales. Not the flagship list. iPhone 7 is under 800 I believe

44. rouyal

Posts: 1573; Member since: Jan 05, 2018

What are you rambling about? Where does the data say anything about the price of a phone or segment? More excuses to tell yourself. You’re convincing no one but yourself.

5. Doakie

Posts: 2478; Member since: May 06, 2009

Meh...

7. midan

Posts: 2708; Member since: Oct 09, 2017

I wonder what's wrong with the Samsung phones because so many people are currently leaving them behind.

11. Doakie

Posts: 2478; Member since: May 06, 2009

I haven't seen anything about that. I've seen most people go back to Samsung from other Android manufacturers this year.

14. whatev

Posts: 2198; Member since: Oct 28, 2015

Well it happens that in real life Samsung flagships are flopping even in its home country, it’s so sad

12. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

You usually act as an expert on everything that is wrong with Samsung phones, and now you're showing that you honestly have no clue. I already knew this based on your ignorant comments of Samsung, but it's nice that you're admitting it now. The answer? Nothing I wrong with them at all. People also aren't leaving Samsung phones at all, Samsung is still producing fantastic phones that people love to have. You won't find a phone with a better overall hardware package than the Galaxy S9. Software is subjective tho, so that depends on your prefences.

50. midan

Posts: 2708; Member since: Oct 09, 2017

"People also aren't leaving Samsung phones at all," And yet their sales are going down and marketshare? :) I know lot of people who left Samsung and are now buying Huawei phones, or just anything else than Samsung. Also these trending lists been known for Samsung dominancehttps://www.gsmarena.com/top_10_trending_phones_of_week_20-news-31177.php Now there isn't any Samsung phone in the list anymore.

60. Leo_MC

Posts: 7203; Member since: Dec 02, 2011

If Samsung is loosing market share and people are not leaving the brand, it only means less people are buying its products. Which might be the "better overall hardware" but people want the better overall DEVICE. No right minded user is saying "my phone exposed my personal data to hackers, but hey, it has the best overall hardware, so I don't care".

15. someguy2261

Posts: 253; Member since: Feb 12, 2016

Proud owner of Samsung galaxy s9+ and Iove it , i had s8 before and iPhone 7 , 6s , 6 , 5 , 4 . Love Samsung now so much better then apple, apple is for less advanced people which is 90 % . If you just want to watch YouTube and be on Facebook go for apple but if you really into getting most out of what phone can do now days samsung is the best for that.

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