Instagram hits 1 million advertisers, double the amount it had 6 months ago

Instagram hits 1 million advertisers, double the amount it had 6 months ago
Instagram is in demand as a platform for advertisers. Since September, the number of companies that actively advertise on the picture and video sharing app has doubled to one million. A year ago, that number was 200,000. Advertising on Instagram can be quite fruitful for these firms, especially since as many as 400 million people are using the app every day. James Quarles, who is the head of advertising at Instagram, says the appeal of the site goes beyond the raw numbers.

According to Quarles, 80% of Instagram's users follow at least one business. The idea is to get these Instagram account holders to do more than just follow companies, but also visit their websites and do business with them. And this should lead these firms to advertise more on Instagram. It is a circle that could prove quite profitable for the app. And to make things easier for advertisers, it takes only four taps to place ads on Instagram using a business profile.

Instagram will soon be allowing businesses to add a button to their profile that will allow users to schedule an appointment with the firm. This turns Instagram into a secondary internet portal for these companies. The more these firms thrive, the more Instagram will thrive. And this could turn out to provide a very valuable lesson for other social media and messaging apps looking for advertising revenue.

source: TechCrunch

FEATURED VIDEO

8 Comments

1. trojan_horse

Posts: 5868; Member since: May 06, 2016

What an achievement. Doubling the number of advisers in just a 6-moth spree... Wow, is it because of Instagram Stories too?

6. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

And the multiple image options...

2. krystian

Posts: 423; Member since: Mar 16, 2016

One of the apps that keeps feature parity with the windows 10/mobile version.

4. Bernoulli

Posts: 4359; Member since: Sep 01, 2012

Exactly, i have a lumia 950xl and get no ads on instagram, as a matter of fact, not even my browser picks up the ads from phonearena.

7. krystian

Posts: 423; Member since: Mar 16, 2016

Instagram ads work a bit differently. It's based on users themselves. So a user may put up a story with an ad or post some shirt for sale. Typically they go after the users with most followers.

8. Bernoulli

Posts: 4359; Member since: Sep 01, 2012

No there's absolutely no sponsored content in the feed on my lumia, but once I switch to my android phone: a sea ton of sponsored, ads and while on phonearena a bunch of ads too

3. Bernoulli

Posts: 4359; Member since: Sep 01, 2012

I love that in my lumia 950 xl I get zero ads on instagram and still get to do live video and all

5. Tziggy14

Posts: 624; Member since: Sep 02, 2014

Instagram alone could be bigger than Snapchat or YouTube as a standalone company.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.