IBM's annual online report found that 20.4% of online purchases this year came from a mobile device
IBM also discovered that the average online purchase made on a desktop PC amounted to $107.72 vs.$88.70 on a mobile device. Additionally, when IBM took a deeper look at the online traffic figures, it found that 39.1% of all online traffic came from an iOS device this year, and 17.7% of online traffic emanated from an Android powered machine.
So who spent more on each transaction, iOS or Android users? Apple iPhone and iPad users spent $97.28 on average for each online purchase, versus $67.40 for the average purchase made on an Android phone or tablet. Lastly, IBM's analysis revealed that 27% of all online sales came from an iOS device, compared to the 7.6% that came from an Android flavored phone or tablet.