Apple's iOS racks up five times the amount of mobile Christmas Day sales as Android did

Apple's iOS racks up five times the amount of mobile Christmas Day sales as Android did
IBM has released its annual report detailing online shopping during Christmas Day. The stats indicate that iOS users were responsible for a whopping five times the amount of sales that Android users rang up on December 25th. Mobile traffic made up 48% of all online traffic that day, which was an increase of 28.3% over last year. Of all mobile online traffic, iOS powered units accounted for 32.6% and Android phones and tablets made up 14.8% on Wednesday.

Even though 28.5% of Christmas Day online traffic came from smartphones while tablets made up 18.1%, when it comes to making a purchase from a mobile device, the extra real-estate on a tablet seems to attract shoppers. 19.5% of online sales made on Christmas Day originated from a tablet while only 9.3% was from a smartphone. In addition, the average sale on a slate amounted to $95.61 versus the $85.11 average purchase made from an intelligent handset.

Over 83% of mobile sales were made over an iOS flavored phone or tablet, five times the amount that was purchased using an Android powered device. As a percentage of overall online sales, iOS was responsible for 23% while 4.6% came from Android. Apple users also dipped deeper into their wallets or purses with the average purchase on Christmas Day coming to $93.94 vs. the $48.10 spent on average by shoppers using an Android model.

Interestingly enough, shoppers referred from Pinterest spent $86.83 on average, compared to the $72.01 spent by those referred to a site by Facebook. On the other hand, Facebook users had four times the number of transactions as those on Pinterest.

source: IBM via AppleInsider



16. VLaRueC

Posts: 189; Member since: Dec 18, 2012

This article is a call to arms to developers. The idea here is to lure talent away from android, Windows, and BlackBerry platforms with hopes of making more money. I think a few of you got off topic..

14. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

What the writer isn't considering is many of those apps you must BUY ON IOS are FREE ON ANDROID. Also, I rarely see people using Android devices to play games, especially since Android phones are fairly high tech for your average CHILD. You have to also consider that iPad and iPod Touch also use iOS apps together, so there is no way you will know which devices downloaded the most apps, though Apple knows. Android comes with so much you don't need apps, especially if you have Samsung Android devices. I do have a few games, but I removed all but like 5. I game on my Xbox and my Laptop. I rarely use my Note 3 for games. Even though with its 1920x1080 full hd display, which the iPhone/Touch lack, those games would be pretty impressive looking.

18. networkdood

Posts: 6330; Member since: Mar 31, 2010

I understand your point - but, I believe the article was discussing online purchases - like going to Amazon, Walmart, etc... I have purchased products through my phone, but, I am not sure why it is a big deal....

13. Doakie

Posts: 2478; Member since: May 06, 2009

So what is the inferred correlation here? iPhone owners are more willing to spend money while Android owners are more frugal? Or does this imply that Apple owners are more tech savvy? Possibly more materialistic? Statistics like this just seem like bait for a troll war.

17. networkdood

Posts: 6330; Member since: Mar 31, 2010

Yeah, shopping from a phone is not exactly tech savvy...

12. jacko1977

Posts: 428; Member since: Feb 11, 2012

fake reports

8. calim

Posts: 40; Member since: Mar 09, 2013

Fails to mention that a higher percentage of android apps are ad based, spreading the revenue over a longer period. iOS apps are more often a one time purchase, i.e high on Christmas.

9. androiphone20

Posts: 1654; Member since: Jul 10, 2013

so all you're saying is android users enkoy clutter within their apps? Lets face it most of the ads aren't retial just some crappy apps. Fake edit : btw its not only christmas, did you by any chance hear about anything called Black Friday?

11. JakeLee

Posts: 1021; Member since: Nov 02, 2013

I'd rather pay a few bucks for an app than harrassed by the ad banners occupying valuable screen space in addition to consuming network and battery for an app's lifetime.

19. networkdood

Posts: 6330; Member since: Mar 31, 2010

I have an ad blocker app that does not drain my battery or visibly increase my network consumption - however, everyone seems to be missing the point of this article...

7. Daftama

Posts: 641; Member since: Nov 03, 2012

This is the problem ppl hating on a company that doesn't do them any good or harm yet they will hate.. As much as i hate iPhone good for your fans to love spending money on you

5. wilsong17 unregistered

i guess the research forgot to mention we got desktop mode in our android phone we also block ads and root access

6. Sauce unregistered

So do we on iOS. Not everyone uses Safari. Stop hatin lol.

10. willard12 unregistered

Everyone should use Safari considering Apple ensures 3rd party browsers can't compete. Tell him, Allen.

4. 9_HeLLs_oF_DrOid

Posts: 127; Member since: Jan 02, 2012

So..... iOS users purchased more than Android users using their phone! The big deal in it is........??

2. munkiep unregistered

this is like saying redbox's sales were higher than youtube's on chirstmas day...

3. darkkjedii

Posts: 31797; Member since: Feb 05, 2011

No, it's like what the article says. Stop hating ya big baby.

1. rbasky61

Posts: 34; Member since: Jan 21, 2012

You can not put a good man down..

15. designerfx

Posts: 76; Member since: Mar 26, 2013

nope, but you can falsify statistics to make apple sound good. That of which seems to be no problem here. There is no explanation or showing of the data which is guaranteed to be disproven once you can find out how specific they're trying to be and/or how far they have to twist things to make it sound this way. Obvious questions such as: Is this an average? What about total? Was this only US users? Was this across all IOS devices? Is this only app purchases? What sites were tracked for these purchases? Only two are mentioned, and there's no data on the study from IBM. Total answers: 0. This is about as accurate as a stab in the dark.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless