Global tablet shipments rose sequentially, but declined 13.8% year-over-year in Q4 2015

Global tablet shipments rose sequentially, but declined 13.8% year-over-year in Q4 2015
The global tablet market closed a difficult year by shipping 13.8% fewer slates in the fourth quarter of 2015 compared to the previous year. The 65.34 million units delivered was a 23.9% gain sequentially from the third quarter of 2015. However, since the last three months of the year included the holiday shopping season, the year-over-year decline presents a truer picture of what is going on in that market.

The Apple iPad Air 2 led the way for Apple as the company had a strong 16.1 million units in transit from October through December, thanks in part to what was characterized as "aggressive promotions" on the part of retailers. The Amazon Fire had a strong fourth quarter as the low-priced tablet took business away from the white box manufacturers. Those low-cost tablet producers shipped 20.3 million slates sequentially, down 5% from the third quarter of 2015.

Also notable in the quarter was Huawei's strong showing, as it shipped a large amount of tablets in China and overseas. That allowed it to leapfrog Asus in the quarter for the first time ever. Non-Apple manufacturers shipped 28.94 million tablets in the fourth quarter of 2015, up 6.4% year-over-year. In a rough market, that was an outstanding showing. Don't give Apple rival Samsung the credit though. Sammy focused on its low-priced 7-inch and 9.6-inch tablets during the quarter, a strategy that produced small growth in shipments.


source: Digitimes

FEATURED VIDEO

3 Comments

3. Kary1

Posts: 300; Member since: Jun 26, 2015

A decline when Amazon was selling $35 tablets for a portion of that period would indicate that the market is fairly well saturated.

2. keithtae

Posts: 564; Member since: Mar 25, 2015

Apple advertisement?

1. Macready

Posts: 1834; Member since: Dec 08, 2014

Alan, please reread the source. The 16.1 million refers to all Apple tablets, not just the iPad Air 2.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless