French frozen food giant switches to BlackBerry 10 and BES

French frozen food giant switches to BlackBerry 10 and BES
The skies really are beginning to brighten over Waterloo. Not only does the BlackBerry Passport have people talking about the Canadian company again, but now France's largest frozen food company, Picard, has announced that it is switching to BlackBerry 10 and BES10. Employees are being given the choice of selecting between the BlackBerry Q10 with a physical QWERTY keyboard, and the all-touch BlackBerry Z10.

In addition, Picard is also going to employ BES10, BlackBerry's MDM system that will allow the company to manage its fleet of BlackBerry handsets. In a statement, Picard made it clear that it selected BlackBerry 10 because of its secure handsets and operating system. The French firm also picked BlackBerry 10 because of the platform's user experience.

It is unknown how many handsets Picard will be purchasing, but this is another sign that BlackBerry is on the cusp of a major turnaround. As we pointed out on Tuesday, data from analytic firm comScore showed that BlackBerry's market share of the U.S. smartphone market was flat for the three months ended in August, compared with the quarter ended in May. This comes after a number of monthly comScore reports showed declining market share for BlackBerry in the states.


source: Crackberry

Related phones

Q10
  • Display 3.1" 720 x 720 pixels
  • Camera 8 MP / 2 MP front
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
  • Storage 16 GB + microSDHC
  • Battery 2100 mAh(13.5h 3G talk time)
Z10
  • Display 4.2" 768 x 1280 pixels
  • Camera 8 MP / 2 MP front
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
  • Storage 16 GB + microSDXC
  • Battery 1800 mAh(10h 3G talk time)

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32 Comments

1. Garmac

Posts: 21; Member since: Jan 10, 2014

Picard sells so pretty nice food... for frozen stuff...

25. AnTuTu

Posts: 1601; Member since: Oct 14, 2012

Great move.

2. cornerofthemoon

Posts: 620; Member since: Apr 20, 2010

Make it so!

3. blackberry_Boy

Posts: 213; Member since: May 27, 2014

That's really good for blackberry I'd ask for the all white and gold Q10 that's a really nice one.

4. roldefol

Posts: 4744; Member since: Jan 28, 2011

Sounds like Blackberry finally has the unique and capable device they needed 3 years ago. Unfortunately the damage is done. The enterprise has moved along to WP, iOS, and Android. Kind of sad, really, when a company finally has a great product and not enough market left to sell to.

15. meanestgenius

Posts: 21752; Member since: May 28, 2014

"The enterprise has moved along to WP, iOS and Android". I respectfully disagree with your statement as it is incorrect. BlackBerry owns 60% of the enterprise market. They are far larger than their next 3 nearest rivals by far. None of which are WP, iOS or Android.

17. downphoenix

Posts: 3165; Member since: Jun 19, 2010

by the sounds of this article, sounds like enterprise may slowly make the transition back... that is unless ios and android can prove themselves to be as secure or more secure than Blackberry. And there's still work to do on that clearly judging by the icloud celeb nude phone scandal.

22. donfem

Posts: 708; Member since: Mar 30, 2011

I 100% disagree with your assertion. If the "damage is done" how come a company like Picard wants to continue with blackberry? There are millions of blackberry users who would continue to use the device, So what if the younger genration switched to other platforms?

24. dimas

Posts: 3341; Member since: Jul 22, 2014

"Not enough market left to sell to." More like not enough handsets for the overall phone user population. Let the new blackberry CEO choose his approach on his target market. Just because a product have small audience it doesn't mean that they're already dead. Apple and Sammy's been making hype and extra gimmicks but their profits are plunging fast.

5. lucid.brat unregistered

Right choice!!!

6. jroc74

Posts: 6023; Member since: Dec 30, 2010

I wanted to see if they switched from another platform...doing some reading seems like they just stuck with BB. Good news for BB that every business, corporation isnt switching to another platform. BB has its advantages, they just need to play them up and try not to keep up with the Jonses. Seems like we might have a 4 platform race for the foreseeable future. I just hope BB and MS learn something from the demise of Palm. In all honesty....BB needs to watch out for MS for the enterprise market.

8. roldefol

Posts: 4744; Member since: Jan 28, 2011

I think the success of MS in the enterprise market depends heavily on Windows 10. The enterprise rejected Windows 8, and while WP8 was a step in the right direction, I gather there wasn't enough synergy with the desktop, and that should have been a main selling point of a Windows phone. If MS did it right this time, making Win 10 something IT departments want to use, and something that scales down well to phones, they should have a lock on enterprise mobile.

13. xtroid2k

Posts: 601; Member since: Jan 11, 2010

Windows 8 was rejected for many reasons. Besides really being a disaster of an operating system; Most IT departents were or still are deploying Windows 7. Microsoft's biggest business right now is Office and thus I am confident that Windows 10 will not be a deal breaker for microsoft if adaptation is slow to none. Honestly with all the windows 7 roll outs Ive seen over the last couple of years; I won't be surprised if this version is too overlooked by the enterprise.

20. downphoenix

Posts: 3165; Member since: Jun 19, 2010

the OS itself is actually really good, fast, stable, and has great features. The disaster was the style and appearance of the UI, which I wholeheartedly agree with. A disaster would be something like Windows ME or Vista, they didnt bring anything good to the table... well ME did bring System Restore I guess, but its implementation was still poor.

7. xtroid2k

Posts: 601; Member since: Jan 11, 2010

Blackberry is doing well. Ofcourse it has a long way to go but I'm not complaining. I am enjoying the turn around. The damage has been done but contracts are in place. If blackberry can position its self with a contiueally improving product line and continueally innovate; then I think as contracts expire companies will seek the stability of a single robust platform. I'm not saying they are going to surpass Android or IOS however I can see them quickly becoming #3 over Windows Phone.

9. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Thanks to John Chen, BlackBerry is going smooth now. The previous CEO really made BlackBerry a disaster. Keep it up, BlackBerry!

11. JC557

Posts: 1918; Member since: Dec 07, 2011

They almost screwed it up beyond repair but it seems Chen has a clear plan for the future of the company.

26. Mxyzptlk unregistered

It's only smooth when everything's back in black and not bleeding red.

27. meanestgenius

Posts: 21752; Member since: May 28, 2014

See what I mean? A BlackBerry article is posted and here you come with the negative comment. ALWAYS. Smh.... Don't you have a software ridden phone to return or something?

28. Mxyzptlk unregistered

What part of my comment wasn't true?

29. meanestgenius

Posts: 21752; Member since: May 28, 2014

Whether the comment is true or not us not the point. BlackBerry has been doing much better under John Chen's leadership and things have been smooth for them lately. However EVERY TIME you comment on a BlackBerry article it is negative. I could comment on EVERY iOS article about bendable iPhone 6+, iOS 8.0-8.0.2 being bug ridden, and Apple having horrendous security, and I would be absolutely correct. But what's the POINT in going to EVERY iOS article to do so? To antagonize iOS fans? To show everyone that I'm right? This is what you do, so I now ask you: What part of my comment isn't true?

30. Mxyzptlk unregistered

Actually you have done that. Countless times. Just because my comment speaks the truth about their current state doesn't mean it's negative.

31. meanestgenius

Posts: 21752; Member since: May 28, 2014

Post the links where I trolled ANY OS/OEM countless times. I KNOW that I can post numerous links where you have trolled, and not just BlackBerry, either. Motorola and Android based articles come to mind. And I can say the same thing you just said when I've posted on your beloved iOS articles: "Just because my comment speaks the truth about their current state doesn't mean it's negative." But in your case, your comments about BlackBerry are ALWAYS negative. You just proved that.

32. BobbyDigital

Posts: 2124; Member since: May 29, 2014

The only one who's trolled articles countless times is you Mxy. You continuously troll BlackBerry, Android and Motorola posts. Then when you're confronted about it you try to lie your way out of it. When no one believes your lies you simply disappear. I wish you'd just stay gone.

10. alterecho

Posts: 1106; Member since: Feb 23, 2012

The Z10 is an amazing device! Have no idea about the q10, but it felt extremely good in hand. Oh, and the thing is, some people may want to use a BB10 device for a few days, not dismissing it quickly, for it to truly reveal it self, .

18. meanestgenius

Posts: 21752; Member since: May 28, 2014

"Oh, and the thing is, some people may want to use a BB10 device for a few days, not dismissing it quickly, for it to truly reveal itself"

19. meanestgenius

Posts: 21752; Member since: May 28, 2014

Don't know what just happened with my original post. Let's give it another go: "Oh, and the thing is, some people may want to use a BB10 device for a few days, not dismissing it quickly, for it to truly reveal it self." THIS!!^^^^^^^^ I have been saying this since BB10 was first released. +1 to you.

12. BobbyDigital

Posts: 2124; Member since: May 29, 2014

BlackBerry is on a slow, but smooth comeback trail now. The Passport, and the Z3 and Z30 before it, have caught the public's attention. BlackBerry already has Enterprise on lock with some 60% market share there. If they can surpass WP to get the #3 spot in consumer market share BlackBerry would be golden. Remember, BlackBerry only has to sell 10 million handsets a year to remain relevant in consumer mobile and be profitable in the consumer space.

14. digicon

Posts: 121; Member since: Aug 11, 2011

He said a mouthful right there! "security is built-in, rather than 'added on' " . . .

16. meanestgenius

Posts: 21752; Member since: May 28, 2014

This is great news for BlackBerry indeed, and it just goes to show you that business that value security will go to the leader in securing mobile devices. BlackBerry has a huge amount of experience doing this. Their security is indeed built in, and provides much better protection than an "app" masquerading as built in security. BlackBerry's legacy in security is strong, and I see many others making the switch from whatever provider they currently use to BlackBerry.

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