Windows Phone and iOS show slight gains in U.S. market share based on comScore's latest data

Windows Phone and iOS show slight gains in U.S. market share based on comScore's latest data
The latest market share figures have been released by comScore, and it shows that Windows Phone and iOS had slight increases in U.S. market share for the three months ended in August. Android, however, remained on top with 52% of the stateside smartphone market. That is down a minimal .1 percentage point from the three months ended in May. Apple's iOS picked up the .1 percentage point that Android lost, bringing its U.S. market share to 42%.

With 3.5% of the U.S. smartphone market for the three months ended in August, Microsoft's Windows Phone also added.1 percentage point from its May reading. BlackBerry and Symbian were both flat for the three months ended in August at 2.3% and .1%, respectively. BlackBerry had a stable three months after a period of declining market share, and this could be a sign that the company is poised for a turnaround.

Looking at the manufacturer's market share, Apple had 42% of the U.S. smartphone market for the three months ended in August. That is up from the 41.9% of the market that the iPhone owned for the three months ended in May. Samsung had a great three months, adding 1.1 percentage points to control 28.9% of the stateside smartphone market for the three months ended in August. That cuts Apple's lead over its rival to 13.1 percentage points from 14.1 percentage points.

Apple and Samsung had to take share from other manufacturers, and sure enough both Motorola and HTC took it on the chin. Fourth place Motorola lost .9 percentage points to control 5.4% of the U.S. smartphone market for the quarter ended in August. Fifth place HTC slumped to 4.5% from the 5.1% reading it had for the three months ended in May. Third place LG tacked on .2 percentage points to 6.7% for the August quarter.

Facebook was the most widely disseminated app, available on more than 72% of U.S. smartphones in use as of the end of August. YouTube (54.9%) and Google Play (51.2%) round out the top three. Other notable apps include Instagram (9th, 31.2%) and Twitter (14th, 22.3%).


source: comScore via WMPoweruser

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23 Comments

1. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Hmmm, so by this table alone, we can pretty much say that almost half of the iPhone's user base come from the US.

3. DogeShibe

Posts: 1121; Member since: Jan 10, 2014

You should never forget China and India. Two biggest markets in the world.

5. designerfx

Posts: 76; Member since: Mar 26, 2013

Actually, it tells us that the change in this case is within their margin of error. Thus, zero change.

6. DogeShibe

Posts: 1121; Member since: Jan 10, 2014

^This. Not for Windows Phone though.

2. DogeShibe

Posts: 1121; Member since: Jan 10, 2014

Waiting for Windows 10. And i love where MS is heading :) As for apple , we all know they ain't going anywhere anytime soon!

15. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Yeah I think the synergy will be insane . http://youtu.be/PlLR9ANGsOo

4. shamatuu

Posts: 159; Member since: Nov 02, 2011

poor HTC last place. surprised that LG beat them.

7. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Im not, LG has been releasing some great phones for the past year or so.

8. meanestgenius

Posts: 22084; Member since: May 28, 2014

Hmmm...I think the bigger story here, IMO, is that BlackBerry's 2.3 percent remained unchanged. They didn't go up, but they didn't go DOWN, either. This is definitely a sign that BlackBerry is posed for an upswing in market share.

11. jroc74

Posts: 6023; Member since: Dec 30, 2010

I agree. IMO any story about WP and BB market share should be bigger than Android and iPhone. With WP releasing way more phones than BB and Nokia doing so well with WP....shouldn't it have went up more?

12. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Depends on where those devices were released, this is for U.S only and MS strongest market is overseas.

16. meanestgenius

Posts: 22084; Member since: May 28, 2014

I agree that WP should have gone up more, considering devices like the 520 and it's T-Mobile variant, the 521, are sold in the U.S. and doing quite well. But I guess, like Liveitup said, MS's strongest market is overseas.

17. downphoenix

Posts: 3165; Member since: Jun 19, 2010

although those devices have sold well, I doubt they have a high retention rate, many people that bought those phones probably just did it for an intermediate period until they could afford a phone they wanted more, and chances are those phones were android or ios.

18. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Thats a lot of assumptions, right or wrong I tend to disagree. WP 8.1 is as capable as any other OS. It leads that way in many features and certainly user interface . WP keeps growing in various markets and even the EU 5 in general so the idea of them wanting something better is invalid in my opinion.

21. meanestgenius

Posts: 22084; Member since: May 28, 2014

I think I'm going to have to agree with Liveitup on this one downphoenix, at least as far as retention rate goes. The Lumia 520/521 have the highest share of users out of the Windows camp. The number does not seem to have fallen.Windows is growing internationally in some areas. However, it's my my opinion that BlackBerry 10 has the best user interface, even though I do like the Windows interface a great deal.

9. twens

Posts: 1175; Member since: Feb 25, 2012

Htc is doing well they turned a small profit. Sony is doing well with their new line up as well. LG not too impressed with the G3 but not bad either. Sammy also nailed it with the note 4, apple well is always safe cos it's apple. I think this was a pretty lovely year. Small compact phones would be the z3 compact & iPhone 5s. When it comes to phablets nothing beats the note. Sammy held it grounds pretty well.

10. jroc74

Posts: 6023; Member since: Dec 30, 2010

The Death of Android.....

13. DogeShibe

Posts: 1121; Member since: Jan 10, 2014

Noot so soon. You know the last letters are x , y , z ;)

14. poppy.a

Posts: 41; Member since: Sep 24, 2014

From what I'm seeing here it seems Samsung did best in terms of manufactures , their gain is the only obvious thing I can figure out here, it shows they are currently doing well in U.S

19. arenanew

Posts: 286; Member since: Dec 30, 2013

window share in india definately grow this year

20. xfire99

Posts: 1205; Member since: Mar 14, 2012

Who to trust? Big differnce:http://www.phonearena.com/news/Android-takes-market-share-from-iOS-in-the-U.S.-over-the-last-year_id61364 Misleading headlines too, u can have a phone/tablet without having a subscription. Comscores results are about subscribers +13 years and not marketshares.

22. jroc74

Posts: 6023; Member since: Dec 30, 2010

Thats from last year to this year. This article is about the last 3 months. I know sometimes it can be confusing.

23. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

I think Windows smart phones need fully customizable x screens like android and Linux computers have. the new Windows smart phone would still use the tiles but a Windows smart phone user would be able to make and use alternate smart phone to boot into instead of the Normal Windows tiles smart phone screen. this plus new apps and new smart phones features and good advertisements will help windows smart phones sell better

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