First Samsung Galaxy S5 ad debuts during Oscar telecast

First Samsung Galaxy S5 ad debuts during Oscar telecast
With Samsung a major sponsor of the Academy Awards telecast that was broadcast Sunday night, the Korean manufacturer debuted its first ad for the Samsung Galaxy S5. With closeup images of the phone, words superimposed on the screen said "Every year we celebrate the biggest and the brightest, the smartest and most innovative. The 5.1" full HD Samsung Galaxy S5 with built-in heart rate monitor. The Next Big Thing is Here. April 2014."

Besides the ad, Samsung got a bit of publicity when host Ellen Degeneres showed off a Samsung Galaxy Note 3 while on stage. Tonight's host was pretending to take a selfie during the telecast, something she repeated later in the show with Meryl Streep. Samsung couldn't pay enough for global exposure like that.

Ironically, it was the Oscar telecast back on February 27th 2007 when Apple revealed its first ad for the Apple iPhone. That spot showed a series of phones ringing and being answered from famous movie and television scenes.





source: Samsung, The Verge via AndroidCentral

Related phones

Galaxy S5
  • Display 5.1" 1080 x 1920 pixels
  • Camera 16 MP / 2.1 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2500 MHz
  • Storage 32 GB + microSDXC
  • Battery 2800 mAh(21h 3G talk time)

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50 Comments

1. akki20892

Posts: 3902; Member since: Feb 04, 2013

I Don't think S5 can nominated for Oscar this year.

43. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

The most innovative my ass

47. MrTzr unregistered

It's very innovative, it has a heart rate monitor! So you can check if you are having a heart attack or something like that -__-

49. InspectorGadget80 unregistered

Iphone put its ad last year now it's the NOTE III turn with its most tweeted pic by Ellen

2. Cha7520

Posts: 222; Member since: Oct 31, 2010

LAME!

8. LiyanaBG

Posts: 381; Member since: Nov 07, 2013

HTC M8 just killed the samsung s5 very bad

10. JMartin22

Posts: 2372; Member since: Apr 30, 2013

Um... yeaaaaah, whatever floats your boat

13. PapaSmurf

Posts: 10457; Member since: May 14, 2012

You forgot imo at the end of your sentence.

22. taz89

Posts: 2014; Member since: May 03, 2011

Can I just ask what the m8 added or improved the s5 doesn't have.. Won't argue with you that the m8 looks better.

23. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Exactly.

34. davenycept

Posts: 200; Member since: Jul 03, 2012

Not true..it's all about marketing to mainstream... and Sammy just won that round

3. TheWolfpacker

Posts: 44; Member since: Feb 25, 2014

And the award for the most over-hyped phone goes toooo..... THE GS5!

39. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

*Applause

4. nctx77

Posts: 2540; Member since: Sep 03, 2013

And if you want to try it out now, go check out the galaxy S4 at Walmart.

5. androiphone20

Posts: 1654; Member since: Jul 10, 2013

It has a modern glam look...*sigh*

6. baldilocks

Posts: 1540; Member since: Dec 14, 2008

I bet 1% of people even care about a heart rate monitor on a phone. Very bad marketing point.

14. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I bet you more than 70% reacted and said "wow" and got their attention though.

36. fzacek

Posts: 2486; Member since: Jan 26, 2014

Instead, they should have said that it's waterproof and has a fingerprint sensor. That would appeal to a whole lot more people.

7. taz89

Posts: 2014; Member since: May 03, 2011

Nothing new, Samsung has been sponsering the Oscars for years now.

19. PapaSmurf

Posts: 10457; Member since: May 14, 2012

That 4K TV ad though...

37. SleepingOz unregistered

Still too expensive.

9. JMartin22

Posts: 2372; Member since: Apr 30, 2013

Hey out of touch tech site and blog minority users; they're harking on the notion that the look has been more "modernization" because it's building upon what their internal marketing division has researched and proven to work as far as sales and perceptions of the flagship signature design. Samsung did everything right with this device that they didn't with the S4. Their one mistake I think is the heart rate monitor hardware in the phone. They should have just omitted that for a dual flash for better LED exposure and left the fitness related tech to the wearables. You're honestly not going to run down the street with the phone crouched in your hand. It's not practical or necessary

45. wando77

Posts: 1168; Member since: Aug 23, 2012

I have a few mates that always talk about the heart rate at rest as well as during excercise

11. newbey123

Posts: 702; Member since: Mar 19, 2012

Dear lord that thing is hideous. The M8 kicks the crap out of this.

17. MEeee

Posts: 438; Member since: Oct 19, 2011

Too bad it will still sell 10 times more than the M8.

18. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I would say 12.6 times more.

48. mrblah

Posts: 577; Member since: Jan 22, 2013

i'd say even. this is there flop.

50. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Their* Same sentence year after year haha.

21. newbey123

Posts: 702; Member since: Mar 19, 2012

LOL, I doubt people in RS5 care that the corolla outsold their car. To each their own. Enjoy your sammy. I will give my money to the better product, the M8.

27. Taters

Posts: 6474; Member since: Jan 28, 2013

If you give your money to HTC then you wouldn't be giving your money to the better product. HTC sucks. My friend HTC One doesn't read her SIM card sometimes for an hour or so. That is HTC clearance quality for you. They are much more forgiving during product inspections and it shows.

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