Cook points out that the Apple Watch had record revenue for Apple's fiscal first quarter6
During the conference call that followed the earnings announcement, Apple CEO Tim Cook did note that during the period of October through December 2016, which encompasses the fiscal first quarter, the Apple Watch did set a record for revenue. The executive said that demand for the timepiece was so strong during the holiday quarter, Apple "couldn't make enough."
When it comes to reporting watch sales, Apple will not do it just yet. The Apple Watch was shoved into the "other" category along with Apple TV, Beats products, the Apple iPod, and accessories (including Apple's own branded models and those produced by third parties). Sales of the "other" group declined from $4.35 billion in 2015's last calendar quarter, to $4.02 billion in the final three months of 2016. Even though the Apple Watch smashed revenue records, it appears that Apple TV had such a poor quarter that it more than offset strong sales of Apple's intelligent timepiece.