Apple sells record 78.3 million iPhone units during its fiscal first quarter

Apple sells record 78.3 million iPhone units during its fiscal first quarter
Apple reported a blow out fiscal first quarter after the stock market closed this afternoon. With the Apple iPhone 7 and Apple iPhone 7 Plus adding some new features such as an IP67 certification rating, a dual-camera set up on the back of the iPhone 7 Plus, and some stunning new colors, Apple sold a record-breaking 78.3 million units of the iPhone during the holiday quarter that ran from October through December. That number topped expectations that ran as high as 77.4 million units, and exceeded last year's iPhone sales of 74.8 million units by 4.7%. The fiscal first quarter ended a streak of three consecutive quarters with year-over-year declines in iPhone sales.

Thanks to strong sales of the pricey iPhone 7 Plus, the average selling price recorded by Apple for the iPhone in the quarter was a record high $694.57, up from last year's $691. Wall Street was expecting a decline in the ASP number to $688. The phablet-sized iPhone 7 Plus made up a higher than expected share of overall iPhone sales during the three month period.

For the next quarter, Apple predicts that it will sell 51.5 million to 53.5 million iPhone handsets. Despite this sluggish forecast, Apple's shares rose 2.6% after hours to $124.48. The stock ended the regular trading day at $121.35. For the holiday quarter, Apple reported a year-over-year decline in iPad sales; 13 million tablets were sold in Apple's fiscal first quarter versus the 16.12 million sold last year as the tablet market continues to have issues. Apple also reported a decline in sales rung up in China, compared with the previous year's figure. Apple Watch sales were not broken out separately.

Apple reported Q1 earnings per share of $3.36, up 2% year-over-year, surpassing analyst's estimate of $3.22 per share. Revenue for the quarter was $78.4 billion. That topped last year's top line figure by 3%. Wall Street was looking for Apple to report revenue of $77.4 billion. At the end of the quarter, Apple's cash hoard amounted to $246.09 billion

source: Apple



1. Ninetysix

Posts: 2964; Member since: Oct 08, 2012

Hopefully Finalflash doesn't see this news. He might have a brain aneurysm.

12. sgodsell

Posts: 7383; Member since: Mar 16, 2013

What I would love to see is the actual break down of all the iPhone models. That would show the world what people are spending and also willing to pay for an iPhone. This holds true for all smartphones as well. Apple had lots of sales on iPhones this holiday season. I even saw deals where if you buy an iPhone 6s, they will give you a free iPhone SE. So I guess that means two iPhones sold then. BTW, this is the first year that I saw iPhones in North America have sales like these. Not to paint any gloom and doom, but this is indicative of problems to come for Apple. They need to stop all the "bite the hand that feeds you". What I mean by this, is Apple has to stop all the litigation against the companies that supply you with your components. So stop going after Qualcomm, Samsung, LG, and all the other OEMs that supply your iPhones. If you make a good product, then people will buy your products based solely on your merits.

19. kiko007

Posts: 7493; Member since: Feb 17, 2016

"What I would love to see is the actual break down of all the iPhone models." Did you even READ the article?

27. sissy246

Posts: 7120; Member since: Mar 04, 2015

I would like to know with both Samsung and Apple just how many phones are sold and how many are free when you buy one. To me the free phone should not be counted as sold. It also would have been great to see what Apple would have done if Samsung hadn't of messed up with the note 7. But anyway, good for Apple.

28. kiko007

Posts: 7493; Member since: Feb 17, 2016

Those phones aren't free. They may be subsidized, sure, but they were never truly free. The amount you pay for the phone are only delayed if you will by adding it to your phone bill. You still pay the amount necessary. So in both cases of Sammy and Apple, it really doesn't matter too much whether you buy subsidized or not.

40. joeytaylor

Posts: 957; Member since: Feb 28, 2015

I bought a S7 and got a second one for my daughter for free......

44. kiko007

Posts: 7493; Member since: Feb 17, 2016

That phone WASN'T free. Ultimately, you'll end up paying for both through your contract. You think companies are giving out inventory for NOTHING? That's funny...

72. joeytaylor

Posts: 957; Member since: Feb 28, 2015

It was free

46. sissy246

Posts: 7120; Member since: Mar 04, 2015

I see what you are saying, but I don't remember who it was doing it, but I think you paid for both on your bill but then they would credit you back the payment each month on one of them. I guess they always get you some how, LOL

73. joeytaylor

Posts: 957; Member since: Feb 28, 2015

I got a gift card for the price of the phone

74. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

That's great. Which carrier?

48. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Why shouldn't free phones be counted? The carrier bought them. So they are paid Apple. Its up to.carriers to do whatevwr to gwt their money baxk. Apple.has never dont BOGO offers. Applw sold 78M phones. It counts carriers buying them, sales at Apple stores, retailers and whoever. After Apple sells them, the resellers have to do whatever. But seeing as the entry level model has been free since preorder, the carriers were offering high trade in values for oldsr iPhones. Like trading an iPhone 6S plus for a free iPhone 7 and other deals. Because of the fear they wouldnt sell after using the same design 3 times in a row. Everyone was giving them away. You knkw those same things you all claim onky Android phones needed to sell. So it appears Apple needs it too. While PA is writing a stupid article saying Apple bests days arent over. Well in Apples best days, carriers werw not doing BOGO deals on iPhones. They were on other phones. The iPhone was never free at preorder. Now the iPhone 6S was the 1st iPhone I recall had a BOGO deal. Their were programs either where you can bring in your phone and juat upgrade. Remember carriers created this system. So those are sales too. I am sure Sprint and T-Mobile have at least 3~5M subscribers on the iPhone Forever plans. So yes they all count and yes days arw over. Carriers are using tge same sales tactics tbey used wirh Android phones for years. Why? To increase sales.

57. sissy246

Posts: 7120; Member since: Mar 04, 2015

I guess I was thinking the company's were incharge of the bogos and giving the free phones to up the sale of the phones.

41. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Yes he did and obviousky you dont understand it. Apple.aold 78M iPhones. They were all iPhone 7's. If ypu think thry were thsn youre stupid. Apple jas basicslly 7 selling models. The SE, bith iPhone 6 and 6S models and the 7's. They sold 78M of all them combined. The rwason why Apple wont show a breakdown, is becase tbey dont want you to know it takes 2 quarters before the new model outsells the older ones. B3csuse in many placws the pbomw is too expensive to buy, so ma y buy older models. Maybe you should read thr article.

43. kiko007

Posts: 7493; Member since: Feb 17, 2016

Jesus Christ son.......Turn, spell check, on!

45. Rydsmith unregistered

I can feel the butthurt through the keyboard. It's kind of pathetic how angry you are getting over a company that you literally can't even properly type.

50. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

What exactly am i butthurt about? I have a Note 7. I dont care about sales of any phone. It never has or will. Sales numbers have never on any product i have ever owned or will own, are ever dictated in anyway due to sales numbers. They are suppose to sell them by any means they need too. The problem is, you all would have a firestorm of negative posts about how Android needs ro BOGO sales because otherwise no one qould buy them. But your whole excuse does an about facr when it happens to Apple. Samsung sold 2.5M Note 7s before the recall. I still own mine. I bought it because i like it, bot how many theu sold or could have sold. I dont care of Samsung sells 400M phomes again. As long as they make one i want to buy, that is all that matters to me. I dont care about trivial BS that offers no benefit for me. Company's the produce good need to sell them to stay in business. And i provife them a service that helps that happen and i make good money doing it. I dont care if its Apple, Google, Microsoft, Samsung or IBM. Apple.aold 78M phone. Hooray. Samsung has been selling 80M phones since 2011. It took Apple more than a decade to sell 75M phones. While Nokia and Samsung did it for several years im a row. But i dont care. I bought one Nokia im my entire life. If their sales mattered to me, i would have ownwd a Nokia every year until they went out of business. I dont drink Coke becauseitsbthe highest selling soda im the world. I drink it because i like it. I didnt raim on your paradeseeing as Apple has so few of them. I simply mentioned carriers used the same sells tactics a d have somw new ones to help increase phone sales. Something we enjoyed for years on the side that is actually greener.

56. Rydsmith unregistered

"I don't care!" Proceeds to type and EXTREMELY poorly written response that's just a tangent of not caring. Right...

54. Chidoro

Posts: 168; Member since: Sep 20, 2016

They weren't all iPhone 7's, definitely a mix of phones. The 7+ definitely did well to pull the average selling price up though. Overall, an impressive quarter for Apple.

42. Klinton

Posts: 1409; Member since: Oct 24, 2016

Bet on that the old iPhone 6S outsold even the regular iPhone7 in this quarter ! But they don't show the actual break down of all the iPhone models. Otherwise I would win the bet.

47. kiko007

Posts: 7493; Member since: Feb 17, 2016

"Otherwise I would win the bet." So by your "retard logic" you'd win a bet you have NO FACTUAL EVIDENCE to prove? Are you genuinely autistic? Republicans let anyone join these days I suppose....

22. sgtdisturbed47

Posts: 966; Member since: Feb 02, 2012

I somehow doubt these lawsuits are affecting the end user at all. As for the numbers, I understand your concern but Samsung also does BOGO offers during the holidays, so I'm sure their sales numbers are also affected by this. But, in reality, the important thing for Apple and their investors is how many units were activated during that time, as well as the amount of money Apple received from the holiday sales.

25. sissy246

Posts: 7120; Member since: Mar 04, 2015

Agree with all

16. Rafishant

Posts: 397; Member since: Oct 13, 2015

With that amount of cash that Apple now has ($246 billion), Apple could acquire Samsung Group all together.

29. willard12 unregistered

Samsung Group's Total Assets = $529 billion...3 years ago Why post things that you are just making up? That is what presidents and twitter are for.

49. piyath

Posts: 2445; Member since: Mar 23, 2012

Apple has that amount in cash. When buying a company total assets are not relevant. Market capitalization is the important part. If a company is under performing the valuation drops down and vice versa. Apple has 246b in cash thus I'm sure it can buy Samsung and Google both.

65. iushnt

Posts: 3105; Member since: Feb 06, 2013

Lol.. no way!! How kiddish of thinking that..

68. Podrick

Posts: 1285; Member since: Aug 19, 2015

Lmao!!! :'')

67. Johnnokia

Posts: 1158; Member since: May 27, 2012

Samsung Group market capitalization is no where near $500. He is right that Samsung value is now below $250 billion. Total Asset doesn't mean the real company value.

69. iushnt

Posts: 3105; Member since: Feb 06, 2013

Samsung is a Chaebol. It doesn't represent and work how publicly traded companies like Apple work. I bet no one can purchase the whole group even for a trillion dollars.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.