In a Q&A session with U2 fans on Tuesday evening, Bono apologized to those who were not happy with the way Apple gave away the band's new album. Songs of Innocence
was offered for free to 500 million iTunes accounts by Apple. That took place on September 9th, the day Apple unwrapped the new Apple iPhone 6
and Apple iPhone 6 Plus
. As a result of this action, some Apple devices downloaded the album without user's permission.
In response to an inquiry about the promotion with Apple, Bono said that he got "carried away
" with a beautiful idea. He also said that he might have been a bit worried that the songs that took up the bands' lives for a few years, would never be heard.
"Oops. Um. I'm sorry about that. I had this beautiful idea and we got carried away with ourselves.
Artists are prone to that kind of thing. Drop of megalomania, touch of generosity, dash of self-promotion, and deep fear that these songs that we poured our life into over the last few years might not be heard.
There's a lot of noise out there. I guess we got a little noisy ourselves to get through it."-Bono
Apple was forced to create a tool to allow those who didn't want the album on their iPhone or iPad, to be able to remove it. Apple paid the band and Universal Music Group $100 million, so that the company can continue to work with U2 in a long-term relationship. Meanwhile, iTunes users downloaded the complete album 26 million times. 81 million people have listened to Songs of Innocence
via iTunes, iTunes Radio, and Beats Music.