Bono apologizes for Apple's U2 iTunes freebie

Bono apologizes for Apple's U2 iTunes freebie
In a Q&A session with U2 fans on Tuesday evening, Bono apologized to those who were not happy with the way Apple gave away the band's new album. Songs of Innocence was offered for free to 500 million iTunes accounts by Apple. That took place on September 9th, the day Apple unwrapped the new Apple iPhone 6 and Apple iPhone 6 Plus. As a result of this action, some Apple devices downloaded the album without user's permission.

In response to an inquiry about the promotion with Apple, Bono said that he got "carried away" with a beautiful idea. He also said that he might have been a bit worried that the songs that took up the bands' lives for a few years, would never be heard.


Apple was forced to create a tool to allow those who didn't want the album on their iPhone or iPad, to be able to remove it. Apple paid the band and Universal Music Group $100 million, so that the company can continue to work with U2 in a long-term relationship. Meanwhile, iTunes users downloaded the complete album 26 million times. 81 million people have listened to  Songs of Innocence via iTunes, iTunes Radio, and Beats Music.

source: MacRumors via Engadget

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12 Comments

1. aleksey4738

Posts: 14; Member since: Apr 27, 2013

Let's create a forced download to all our non expandable devices. Sounds like a great idea. - Apple

2. bugsbunny00

Posts: 2264; Member since: Jun 07, 2013

they should've not done what they did,it take year of completing an album and yet it was release for free to millions.

4. AlikMalix unregistered

Apple paid U2 $100,000,000 for all the free downloads...(dont believe me - search the web). Trust me U2 could not be more happier...

5. vincelongman

Posts: 5695; Member since: Feb 10, 2013

From the article: "Apple paid the band and Universal Music Group $100 million" They were very very well paid IMO

3. AlikMalix unregistered

No need for apology - I like U2 and already had some of their stuff. I kept 2 tracks erased the rest... It's not like bloatware that you cant remove or something...

6. Settings

Posts: 2943; Member since: Jul 02, 2014

I like U2 and I liked the fact that it comes free. Too bad I don't have any iDevice. Also I don't like the idea that it comes preinstalled, maybe an online coupon or stub should do if they want it.

10. Ziggy

Posts: 79; Member since: Oct 03, 2014

You can delete them and if you want the album just install itunes on your pc and download away.

7. Sniggly

Posts: 7305; Member since: Dec 05, 2009

If you listen to the album you quickly realize why it was released for free. Some good songs but overall I would rank it as their weakest release since Pop in 1997.

8. Spedez

Posts: 542; Member since: Aug 29, 2014

Fuk U 2

9. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Such an eloquent comment.

11. Ziggy

Posts: 79; Member since: Oct 03, 2014

Such emotion and passion, we have found the commenter of our generation.

12. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Should be Apple apologizing, not Bono (U2). Apple's the one that pushed the download through iTunes, whether the album was free or not.

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