BBM Channels soon to have big time sponsors as BlackBerry monetizes the app

BBM Channels soon to have big time sponsors as BlackBerry monetizes the app
Earlier this month, we told you that BlackBerry was testing out ads for BBM. CEO John Chen had said that the company was looking for ways to monetize the messaging app, and the tests involved sponsored invites and sponsored BBM Channels. On Friday, making the rounds after BlackBerry reported its fiscal fourth quarter earnings, Chen said that the company has been signing up top names to be its partners on the messaging app's Channels discussion groups.

According to Chen, some of the companies that soon will be advertising on BBM Channels include Time, CNBC, Rolling Stone and Virgin Atlantic. Ever since Facebook offered $19 billion for WhatsApp, the CEO has focused more attention on BBM, realizing that the messaging app has a hidden value that Chen would like to unlock.

The key to monetizing the app is to getting as many people as possible to subscribe to it. BlackBerry took the first step by allowing Android and iOS users to download the BBM app. A Windows Phone version is expected to be launched during the summer. In addition, BBM is also expected to find support on the forked Android OS used on the Nokia X.

Between the revenue stream that BlackBerry has started to collect from selling ads on BBM, and the increased value of the application based on the rising number of users, BBM could be a crown jewel that the Canadian company might be able to spin-off or cash in to use on a rainy day.

source: BerryReview

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17 Comments

1. fzacek

Posts: 2486; Member since: Jan 26, 2014

I can't wait until BlackBerry is completely extinct forever....

2. tatail

Posts: 261; Member since: Jan 08, 2010

hahahahahahahaha... Not going to happen.. Didn't happen three years ago, didn't happen two years, didn't happen a year ago. not going to happen now. Keep day dreaming.. Keep spreading the hate.. Keep praying for the job losses of thousands of people who work for the company and depend on the company for an income. Keep praying they lose the jobs, lose houses and properties to banks because they can't pay mortgage. Keep praying.. :) I doubt it will happen. Not going to happen. ;) but do keep your hopes high.

9. thealphageek1

Posts: 942; Member since: Feb 02, 2013

Agreed. I keep trying to tell the haters, BlackBerry isn't going anywhere.

8. thealphageek1

Posts: 942; Member since: Feb 02, 2013

I can't wait until your hate of BlackBerry is extinct forever, fzacek.

3. LePeR1898

Posts: 2; Member since: Jun 30, 2013

Only good thing Blackberry has going for them is BBM.. Failing in all other areas

4. xoxoGeorges

Posts: 209; Member since: Jul 11, 2013

Sometimes all you need is one service.

10. thealphageek1

Posts: 942; Member since: Feb 02, 2013

Not true, LePer. You need to do better research on BlackBerry.

14. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

No, their not.. here is why...http://www.phonearena.com/news/BBM-sees-an-increase-in-monthly-active-users_id54502 Q3 2013... 80 milion (monthly) active user Q4 2013... 85 million (monthly) active user, 115 million registered user Q1 2014... 85 million (monthly) active user, 160 million registered user it seems bbm got stuck in 85 million monthly active user... 45 million new download in Q1 2014, and none of the download turn into active user.

5. Duketytz

Posts: 534; Member since: Nov 28, 2013

John Chen is like sucking BB dry for his own pocket before the company becomes bankrupt

11. thealphageek1

Posts: 942; Member since: Feb 02, 2013

How on earth does JC monetizing BBM Channels, thus making money for BlackBerry, equate to him sucking them dry? Your statement has no relevance to the topic whatsoever.

6. tenzin

Posts: 111; Member since: Dec 20, 2013

If anyone tried all current os's definitely must end at blackberry because its gesture os is easier and quicker to use then the big trio also has much modern look and stability , that's the fact check just how good and quick u can type on their keyboard

15. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

actually it the other way around. I live in Indonesia, and right now lots of ex-BB7 user were migrating to android. they think that BB7 and BB10 is 2 different OS, if they need to choose new OS between iOS, BB10 & android, why choose the one with dead end. and this is the main reason why bb10 won't stick around. It stink. even the BB7 user don't even want to try it.

7. tenzin

Posts: 111; Member since: Dec 20, 2013

...better stability

12. thealphageek1

Posts: 942; Member since: Feb 02, 2013

John Chen has great ideas for making money for BlackBerry. Keep up the good work.

16. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

john chen is trying to sell bb (the company). what he did is he sell everything that future buyer want to buy. bb will die very quick

13. downphoenix

Posts: 3165; Member since: Jun 19, 2010

I hope BBM takes over Whatsapp, or something does. I rather not a Facebook owned company have any relevance. I've heard Whatsapp has been downtrending lately anyway, guess Im not alone in thinking that way.

17. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

o cmon. don't jinx whatsapp with bb stupid legacy. I'm a whatsapp user and will move to line or wechat if bb buy whatsapp.

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