BlackBerry testing ads in BBM

BlackBerry testing ads in BBM
Don't say that we didn't warn you. From the moment that BlackBerry CEO John Chen said that BBM would be monetized by letting corporations sponsor BBM Channel discussion groups, we have mentioned it every once in a while. Now, BlackBerry has started testing out sponsored channels and sponsored invitations in BBM.

The sponsored invitations will show up in the Invites section of BBM while the sponsored channels can be found in the Updates section. Right now, the testing is going on in certain Beta Zone versions of BlackBerry's messaging app.

Other changes in the Beta Zone version of BBM include the ability to purchase stickers from the new BBM Store, an increase in the size of attachments from 6MB to 16MB, Control Group notifications received independently of other notification settings, the ability to send pictures in multi-person chat, and the ability to view images in both portrait and landscape orientations.

So far, it is not clear when the update bringing these new features will be sent out to all BBM users.

source: BerryReview



1. PapaSmurf

Posts: 10457; Member since: May 14, 2012

One reason for me to not use BBM.

3. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

And another reason to doubt that BB is going to be able to survive, much less thrive.

6. Zeeya

Posts: 331; Member since: Mar 17, 2013

1. Its just BBM Channels, dude. 2. Facebook is full of sh*tty ads 3. You idiot

10. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Never notice them since I'm always scrolling with the app. Ignorance seems to be one of your strengths, correct?

12. thealphageek1

Posts: 942; Member since: Feb 02, 2013

+1 to you.

13. thealphageek1

Posts: 942; Member since: Feb 02, 2013

The plus one is for you, Zee.

15. Zeeya

Posts: 331; Member since: Mar 17, 2013

Thank you Sir!

7. lucid.brat unregistered

You have only one reason and that is your love towards samsung

9. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Wow how dense are you? Why the hell would I use a messenger app dull of ads? Take a second and let that soak in.

16. Zeeya

Posts: 331; Member since: Mar 17, 2013

The Messenger itself is ad free... geeze how dumb are you really?

2. ysk79

Posts: 39; Member since: Jan 06, 2014

Good thing it takes seconds to get rid of any app that tries to be smarty pant

4. androiphone20

Posts: 1654; Member since: Jul 10, 2013

BBM is a goner, I never found any reason to look for a 3rd party IM. Good luck Chen!

5. DerryAhmad

Posts: 296; Member since: May 05, 2012

Sticker is great idea. But the ad is big NO.

8. DigitalJedi_X2

Posts: 346; Member since: Jan 30, 2012

The ads are only if you subscribe to Channels in BBM. And only then in the invites section. I sometimes wonder if people read the entire article, or just the headlines?

11. thealphageek1

Posts: 942; Member since: Feb 02, 2013

They DEFINITELY only read the headlines, only looking for reasons to bash what they don't understand because of lack of reading. They bash BlackBerry for attempting to monetize BBM Channels, but will pay for WhatsApp, will use FaceBook despite the many adds, and so on. It seems to me like too many people on this site are just looking for any reason to say BlackBerry is going to fail. I, for one, can't wait to read what the naysayers have to say when BlackBerry continues thrive a year from now, two years from now, and so on.

14. lolatfailphones

Posts: 224; Member since: Apr 08, 2013

Whatsapp all the way!

17. Zeeya

Posts: 331; Member since: Mar 17, 2013

the most secure IM in the world!!!!

19. downphoenix

Posts: 3165; Member since: Jun 19, 2010

You know, Facebook owns it now, and they bought it for a ridiculous sum of $19 billion. They will plaster ads all over that thing to the point that you'll regret not using BBM.

18. ddavis7387

Posts: 20; Member since: Mar 04, 2014

I like BB10 IMO its a great OS, aside from the lack of app support which has been solved(sort of) with 10.2. The lack of marketing plus the fact that not alot of people care about security is why they aren't connecting with a wider range of consumers.

20. DigitalJedi_X2

Posts: 346; Member since: Jan 30, 2012

Just because Alan F and PA didn't make it clear at all(but then again, concerning Blackberry, they never do) BBM will not contain ads within the chat, ever, read full details on advertisingYesterday we posted how BlackBerry has started testing ads within BBM via beta app, today Jeff Gadway head of product and brand marketing for BBM clears the air and lays out BlackBerry’s plan for ads within their cross-platform IM, in short ads will be present during a BBM chat. See all the details below on how ads via BBM Channels and sponsored invites will work: BBM Chats Are Untouchable First, let me be clear. We will not be inserting sponsored content of any kind in to BBM chats with your friends, family and colleagues. We understand that keeping the BBM chat experience you know and love free of this type of content is important to you. Instead, we are taking a very measured and deliberate approach to connecting BBM Channels users with content they might be interested in from BBM Channel owners, which will include brands and businesses. Let Me Count the Ways… There will be three ways that we will be promoting BBM Channels content in BBM. I will detail these a bit below and hopefully answer some questions. First though, I want to stress that when we offer these opportunities to brands, they will be select, premier opportunities and we will be very strict about the amount of content we would ever allow to be pushed to our BBM community. 1. Featured Placements BBM Channel owners will have the ability to secure space on the Featured Channels tab to help promote their channel. As this is the landing page for BBM Channels, it is a great place for channel owners to promote their channel to millions of highly engaged and active customers. 2. Sponsored Invites To help BBM Channel owners grow their channels, and help BBM Channels users find relevant, interesting channels, we’re offering channel owners the ability to invite BBM users to join their channel. By defining certain characteristics like age, location and interests, channel owners can ‘invite’ select BBM users to join their channel. These invites will appear in the invites tab of BBM, clearly marked as sponsored invites. As with invites from contacts, BBM users will have the control to accept the invite from the channel owner (subscribing them to that channel) or decline the invite. If a BBM user declines an invite they will not receive invites from that channel in the future. BBM will be tightly controlling the number of sponsored invites a given BBM user will receive

21. DigitalJedi_X2

Posts: 346; Member since: Jan 30, 2012

Apologies for the long post, but I really hate how PA doesn't put out the whole story. Just excerpts. I also hate how the trolls then pile on and help spread the misinformation.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.