Analyzing iPhone 8 demand: iPhone 8 Plus more popular on most carriers, T-Mobile seems to grab most pre-orders


We have analyzed iPhone 8 and iPhone 8 Plus demand in the first hours of availability, when the most devoted fans would stay up to pre-order their new iPhones, and there are a few interesting take-aways: interest for the iPhone 8 Plus seems to be a bit higher than interest for the smaller iPhone 8 (except for T-Mobile), and the black and gold model seem to be in higher demand than the silver one.

At least that is what shipping times suggest, and of course, you have to take into account that we don't know the actual supply of the two models on Apple's part. For this analysis we have used official data from the Apple Store only.

And here is the demand per model and per carrier:

ModelAT&TVerizonT-MobileSprintUnlocked
iPhone 8 Silver: 64GB
256 GB
Sep 22
Sep 22
Sep 22
Sep 22
Sep 22
3-4 weeks
Sep 22
Sep 22
Sep 22
Sep 22
iPhone 8 Gold: 64GB
256 GB
Sep 22
Sep 22
Sep 22
Sep 22
3-4 weeks
Sep 22
Sep 22
Sep 22
1-2 weeks
Sep 22
iPhone 8 Space Gray: 64GB
256 GB
Sep 22
Sep 22
Sep 22
Sep 22
3-4 weeks
Sep 22
Sep 22
Sep 22
1-2 weeks
Sep 22
iPhone 8+ Silver: 64GB
256 GB
Sep 22
Sep 22
Sep 22
Sep 22
1-2 weeks
Sep 22
Sep 22
Sep 22
1-2 weeks
Sep 22
iPhone 8+ Gold: 64GB
256 GB
1-2 weeks
Sep 22
Sep 22
Sep 22
1-2 weeks
1-2 weeks
Sep 22
Sep 22
1-2 weeks
1-2 weeks
iPhone 8+ Space Gray: 64GB
256 GB
Sep 22
Sep 22
Sep 22
Sep 22
3-4 weeks
1-2 weeks
Sep 22
1-2 weeks
1-2 weeks
1-2 weeks
*Data as of 8am EST on September 15th, 2017.

Right away, you can see that T-Mobile is the carrier that has amassed most iPhone 8 pre-orders, at least judging by the shipping times for the uncarrier.

Sprint and Verizon Wireless all ship the new iPhones on September 22nd, with no delay (except for that one space gray 256 gig iPhone on Sprint).

It's also interesting to see that on some carriers, demand for the more expensive, 256GB storage option is higher than for the cheaper 64 gig model. On T-Mobile, for instance, shipping times for the 256GB iPhone 8 are longer than that for the 64 gig model.

Overall, we are not seeing huge delays in shipping times just yet. It definitely feels like people are in less of a rush to get the new iPhone 8 series when compared to the iPhone 7 series last year.

And we can think of one reason for that: iPhone X.

Related phones

iPhone 8
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 1821 mAh(14h talk time)
iPhone 8 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2691 mAh(21h 3G talk time)

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7 Comments

1. TerryD

Posts: 546; Member since: May 09, 2017

But those bezels! When are Apple going to do something about them, they look so old fashioned...oh wait

2. Xperia14

Posts: 1208; Member since: Sep 01, 2015

Lol, the 64GB 8 Plus costs $1135 here in NL. The 256GB X costs $1600. Crazy. The Note 8 will cost you $1200 overhere, also way too expensive for me.

3. trojan_horse

Posts: 5868; Member since: May 06, 2016

You might as well wait for half a year or so, to get the Note8 at a discount.

6. sgodsell

Posts: 7345; Member since: Mar 16, 2013

In Canada the 64 GB iPhone X is $1319, 256 GB version is $1529. Apple Care for the iPhone X is $250. If you want the quick charger for the new iPhone X then you have to pay $100 for the on top. This is before taxes. So if you get the 256 GB iPhone X with Apple Care and quick charger. Then you are paying $1879 * 1.13 = $2123 Canadian dollars out the door.

4. g2a5b0e unregistered

I don't see how you make the correlation here. You would have to assume that the exact same number of each SKU is being manufactured. That probably isn't the case.

7. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

I believe your expectations of analysis are a little too high. It's PhoneArena... They're only trying to generate traffic. At this point I'm only tuning in to see what grandiose and inflammatory claims they'll make to trigger fanboy emotions. Like a reverse-troll.

5. ShaikhJGI

Posts: 359; Member since: Jan 10, 2014

As soon as I saw beginning statement "We have analyzed", I knew for sure that iPhone 8 & 8 Plus demand will be skyrocketing as per "PA" lolzz. Heights of BS :D :D

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