40% of You Tube views now come from a mobile device

40% of You Tube views now come from a mobile device
Back in 2007, Apple put a YouTube client on the iPhone and created a memorable site. Now comes word from Google that 40% of the videos selected from YouTube, are being viewed on a mobile device. That is up from last year's number which showed that 25% of YouTube videos were being seen on a mobile device. In 2011, mobile devices were responsible for just 6% of YouTube views.

Apple removed the YouTube client in iOS 6 allowing Google to offer a YouTube app in the App Store. Unlike the original client, the app allows Google to show ads before a selected video. YouTube as an everyday application on mobile devices has come a long way since the ad for the OG Apple iPhone. "You'll be surprised by some of the stuff you'll find on YouTube," said the voiceover announcer. "But when it comes right down to it," he continued, "maybe the biggest surprise is finding YouTube on your phone." A surprise? Today, it is a surprise if your device does not offer either a YouTube client like iOS and Android, or a direct link to the mobile YouTube site like BlackBerry 10.

As mobile devices continue to replace the screens and silicon on your desktop, and as YouTube adds more live content and other new features, expect the application to continue to be an important provider of content on smartphones, tablets and other mobile devices.

40% of YouTube videos are viewed on a mobile device

40% of YouTube videos are viewed on a mobile device


source: IntoMobile

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7 Comments

1. JMartin22

Posts: 2324; Member since: Apr 30, 2013

That's it? I thought it was higher.

2. cdgm2509

Posts: 30; Member since: Mar 29, 2013

And still most of the videos I try to watch are not available for mobile

3. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

YouTube is a great video platform although it is own by a Bilderberg Member

4. bloodline

Posts: 706; Member since: Dec 01, 2011

I hardly watch youtube on a desktop.

5. JMartin22

Posts: 2324; Member since: Apr 30, 2013

Pretty much this.

6. laheelahee

Posts: 213; Member since: Apr 09, 2012

even when im on my desktop, i just 'chrome to phone' & watch it on my cell +1

7. downphoenix

Posts: 3165; Member since: Jun 19, 2010

I watch Youtube on the phone sometimes, but the Desktop is still the best experience. I am actually not much of a fan of the Youtube app, if not for the App's general loading speed being better I would use the mobile site instead.

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