40% of You Tube views now come from a mobile device
Apple removed the YouTube client in iOS 6 allowing Google to offer a YouTube app in the App Store. Unlike the original client, the app allows Google to show ads before a selected video. YouTube as an everyday application on mobile devices has come a long way since the ad for the OG Apple iPhone. "You'll be surprised by some of the stuff you'll find on YouTube," said the voiceover announcer. "But when it comes right down to it," he continued, "maybe the biggest surprise is finding YouTube on your phone." A surprise? Today, it is a surprise if your device does not offer either a YouTube client like iOS and Android, or a direct link to the mobile YouTube site like BlackBerry 10.
As mobile devices continue to replace the screens and silicon on your desktop, and as YouTube adds more live content and other new features, expect the application to continue to be an important provider of content on smartphones, tablets and other mobile devices.