YouTube tripled its mobile ad sales thanks to the removal of its client from iOS 6
Wedge Partners Corp. analyst Martin Pyykkonen says that his work shows that You Tube accounts for 10% of Google's revenue. Additionally, YouTube's mobile ad sales are believed to be 25% of YouTube's total mobile advertising. That would work out to the aforementioned $350 million in mobile ad revenue for YouTube over the last half-year. 250 million of YouTube's 1 billion viewers now access the site from a mobile device and more than half the smartphone users in the U.S. visited YouTube in March. According to Nielsen, 70 million Americans visited YouTube using a smartphone that month, up 42% from a year ago.
And more money should soon be rolling into Google's coffers now that it has come to an agreement with Microsoft over the development of an official YouTube app for the platform.