YouTube tripled its mobile ad sales thanks to the removal of its client from iOS 6
posted by Alan F. / Jun 06, 2013, 10:26 PM
Wedge Partners Corp. analyst Martin Pyykkonen says that his work shows that You Tube accounts for 10% of Google's revenue. Additionally, YouTube's mobile ad sales are believed to be 25% of YouTube's total mobile advertising. That would work out to the aforementioned $350 million in mobile ad revenue for YouTube over the last half-year. 250 million of YouTube's 1 billion viewers now access the site from a mobile device and more than half the smartphone users in the U.S. visited YouTube in March. According to Nielsen, 70 million Americans visited YouTube using a smartphone that month, up 42% from a year ago.
And more money should soon be rolling into Google's coffers now that it has come to an agreement with Microsoft over the development of an official YouTube app for the platform.
Posts: 6023; Member since: Dec 30, 2010
Congrats Google. Seems some ppl dont really mind ads. I dont as long as they dont get in my way. (Angry Birds free versions on Android...looking at you...)
posted on Jun 06, 2013, 10:49 PM 5
Posts: 130; Member since: Feb 16, 2013
That's iRony right there. Apple claims to "make the right choice on behalf of the user", while taking every chance they get to make Google (more specifically Android) look bad. Removing 'key' apps from the OS and then replacing them with half-baked alternatives (Maps), or no alternative at all (YouTube) didn't seem good choices at all, at least for the end user. Now it turns out Google is the one who benefits from all of this (or so it seems). If it's not irony, then I don't know what to call it.
posted on Jun 07, 2013, 12:26 AM 2
Posts: 57; Member since: Feb 16, 2011
The YouTube app by Google sucks on iOS. McTube is so much better. No ads and you can download videos. Also you can play the audio in the background if you want to switch apps, just like the old YouTube app. Even Jasmine is better than the Google YouTube app on iOS.
posted on Jun 07, 2013, 4:45 PM 0
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