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Report says 7 inch mini Apple iPad coming in October, to sport $200-$250 price tag

Posted: , by Alan F.

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Report says 7 inch mini Apple iPad coming in October, to sport $200-$250 price tag
Every few weeks, speculation starts spreading about a mini version of the Apple iPad. Obviously a response to low-priced Android tablets, especially the $199.99 Amazon Kindle Fire, the rumors have centered on a 7.85 inch screen which is slightly larger than the 7 inch panel on Amazon's low-priced tablet. Now, a "reliable source," as characterized by website iMore, says that a 7 inch mini Apple iPad will hit the market in October, priced in a range of $200-$250. The site says that Apple wants to price the mini iPad aggressively so that there will be no room for the competition to come in lower.

Concept of the mini Apple iPad courtesy of iMore

Concept of the mini Apple iPad courtesy of iMore

The Amazon Kindle Fire was launched last November and quickly became the second highest selling tablet after the Apple iPad and the crew at Cupertino might be feeling Amazon's hot breath over its shoulder. The mini Apple iPad, outside of the screen size, will resemble its bigger brother in every way right down to the 2048-by-1536 resolution of the screen. Unlike the 16GB that the entry-level model of the new iPad offers, the smaller  variant will feature 8GB of native memory. A smaller version of Apple's popular tablet would have buyers ready to shell out cash. According to a survey from PriceGrabber, out of 2,603 Americans surveyed late last month, 52% would buy a scaled-down version of the Apple iPad.

While iMore's reliable source calls for the mini Apple iPad to hit the market in October, as we told you on Wednesday, DigiTimes reported that the 7 inch iPad would be launched in August with the next Apple iPhone coming the next month. We've heard these stories before, and while it is healthy to hope for the best, the more realistic action would be to wait for the official word from Apple on both the availability of a 7 inch version of its tablet and the launch of the next-gen Apple iPhone. The DigiTimes report says that the 7 inch tablet would be manufactured by Foxconn while the next iPhone and a 10 inch iPad to be launched during the fourth quarter would both be built by Pegatron.

source: iMore via PCMag

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posted on 10 May 2012, 17:11 4

1. theBankRobber (Posts: 649; Member since: 22 Sep 2011)


I guess there is a sweet spot for 7" tablets now considering Apple and Steve Jobs LOL at the whole thing. Can't help it the kindle Fire is selling really nice and people know you don't have to over pay if your going to just read books and play angry birds. But for that price range, I see maybe $300, nothing less.

posted on 10 May 2012, 17:21 5

3. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Actually the kindle fire sold terrible the last quarter

posted on 10 May 2012, 19:04 6

32. InspectorGadget80 (Posts: 6741; Member since: 26 Mar 2011)


Q4 2011 results: sales jump to $17.43 billion, but profits drop 58 percent. You can't probably even count. You don't even like any company competing against the IPAD. You keep saying everyone is copying APPLE and it's products. But look at Amazon. And not everyone doesn't have the money or want to spend 500$ on a tablet. you can buy a laptop with that money or a new TV

posted on 10 May 2012, 19:07 2

33. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


I would never use a $500 tv. That's a sub par product.

posted on 10 May 2012, 20:13 1

41. ardent1 (Posts: 1999; Member since: 16 Apr 2011)


If the tablet is 7.85", then it should be labeled ad an 8" tablet. Given a refurbished iPad 2 goes for $349 for 16 GB, selling the 8" tablet at $229 will just about destroy the 7" android tablet market ad well as the iPod Touch market.

People need to keep in mind the iPod Touch 4G 8GB goes for about $200.

posted on 11 May 2012, 08:42 1

51. -box- (Posts: 3880; Member since: 04 Jan 2012)


So, in short, apple is willing to lose the normal 70% profit on their crummy products made by almost-slave-labor just to monopolize a particular segment of the market. I wonder how much profit they'll make off these (if true)?

posted on 10 May 2012, 17:21 7

2. metoyou (Posts: 278; Member since: 19 Oct 2011)


Steve Jobs will crawl out from his coffin and knock on Apple head quarter as this is unacceptable to him!!! same with iphone can't be larger than 3.5' otherwise he will rise again :)

posted on 10 May 2012, 17:23 15

5. Commentator (Posts: 2513; Member since: 16 Aug 2011)


3.5 feet would be pretty large for a phone...

posted on 10 May 2012, 17:21 7

4. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


I don't see Apple doing this

posted on 10 May 2012, 17:24 9

6. remixfa (Posts: 14179; Member since: 19 Dec 2008)


why because it would obliterate your "premium, expensive, and only for rich people" argument that you throw around so often?

The apple you knew under Jobs is gone. If you havent notice, Cook is making moves to take iOS out of the air of "exclusive" and make them available to everyone everywhere.. even at walmart, even at 7 inches.
They cant afford to continue to ignore entire segments of the market, just to fit some fanboy fantasy you have.

posted on 10 May 2012, 17:29 6

10. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Looks its my biggest fan that follows all my posts :).

I don't see Apple doing this because they're already dominating the tablet market. This would cut into their profit margins. Also the iPad is selling so well it doesn't make sense to introduce another one so soon.

There really isn't a tablet market. Only an iPad market.

posted on 10 May 2012, 17:30 4

12. remixfa (Posts: 14179; Member since: 19 Dec 2008)


yea, because losing 20% of the market to an Ereader in basically a quarter is "dominating".
Have fun in lala land.. lol

posted on 10 May 2012, 17:34 4

13. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Q1 Apple sold 68% of tablets at least. It's actually more than that because others reprt shipped and not sold.

I'd say that's domination. An e reader isn't a tablet, however the fire did terrible in sales in q1

posted on 10 May 2012, 17:39 5

15. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


When it comes to usage Apple dominates even more. Try 95% of web traffic coming from iPads.

http://allthingsd.com/20120504/study-ipad-accounts-for-nearly-95-percent-of-tablet-web-traffic/

posted on 10 May 2012, 17:49 7

17. mas11 (Posts: 1032; Member since: 30 Mar 2012)


That says TABLET web traffic, not all web traffic. Dude you really need to learn to read all of the words in the title.

posted on 10 May 2012, 18:09 5

20. cepcamba (Posts: 717; Member since: 27 Feb 2012)


Yeah that's tablet web traffic. And you know why 95% belongs to iPad? Because iPad users have money to throw around, they don't turn their connections off (or most of them don't know how to?).

posted on 10 May 2012, 18:39 5

28. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


What does browsing the web have to do with money? Also u don't know if you know this, but you don't have to turn off your Internet. You only use data when you transfer information.

posted on 10 May 2012, 18:38 2

26. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


I know they're talking about tablet traffic only

posted on 10 May 2012, 18:39 2

27. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


They will do anything for profits. They wouldn't
Want to miss out....
A sad bad company that never donates nor sponsors nor do u see an Apple sign in sports recreation....

posted on 10 May 2012, 17:29 4

11. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


actually isnt that the argument android fans use? that apple is a status symbol?

and i dont see them losing profits at the moment… its not like they are desperate for change

posted on 10 May 2012, 21:28

48. chadrick0814 (Posts: 208; Member since: 23 Nov 2011)


You are right. Apple won't do it. But the only reason is that it will cut into IPad 3 and 4 sales. It will have little to no affect on the Kindle fire or any other Google tablet. But those considering getting a new IPad would consider the cheaper 7 in model.

posted on 10 May 2012, 17:24 3

7. mas11 (Posts: 1032; Member since: 30 Mar 2012)


If Apple could sell a quality tablet for $200-$250 I would consider buying it. But they better not cut down on features.

posted on 11 May 2012, 01:49 3

49. frydaexiii (Posts: 1239; Member since: 01 Dec 2011)


What "features"? A regular iOS device hardly has any features other than running apps.

posted on 10 May 2012, 17:27 3

8. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


i guess apple could do this… but they would have to keep the price down for sure… because if its somewhere closer to 300, why not just buy an ipad 2 for just a little more… but they have always been pretty competitive on the entry level ipad pricing so who knows

posted on 10 May 2012, 17:28 2

9. yatmiko (Posts: 36; Member since: 13 Dec 2011)


7 inch?
look like not aple any more...

posted on 10 May 2012, 17:34 1

14. networkdood (Posts: 6328; Member since: 31 Mar 2010)


'Rumor has it...'

posted on 10 May 2012, 17:44 2

16. shamataa (Posts: 202; Member since: 07 Dec 2011)


I don't see this happening with Apple b/c they would would never sell that much. they always charge at least 500 for a tablet ( Ipad 2 execption).

posted on 10 May 2012, 17:53 1

18. Rangers (Posts: 12; Member since: 19 Apr 2012)


Probably feasible in sheep's dreams.

posted on 10 May 2012, 17:54 3

19. networkdood (Posts: 6328; Member since: 31 Mar 2010)


Do sheep make a noise when they fall down if no one is around to hear that noise?

posted on 10 May 2012, 18:12 2

21. LordOfTroll (banned) (Posts: 54; Member since: 08 May 2012)


Now Apple will eat into the cheap, laggy, fragmentated, spyware, malware, messy ugly widgets Android share.

posted on 10 May 2012, 18:30 1

25. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


It's you the huge Troller..... With a different name...
Or it's EAxvac. ...

posted on 10 May 2012, 18:43 2

29. RORYREVOLUTION (Posts: 3042; Member since: 12 Jan 2010)


Those idiots keep getting banned so they just make new user names. Most apple fanboys are immature children as it shows.

posted on 10 May 2012, 19:25 1

36. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


Yeap.

posted on 10 May 2012, 19:58 1

40. LordOfTroll (banned) (Posts: 54; Member since: 08 May 2012)


Lmao who are you to say that? Your 'TROLL' was banned too.

posted on 10 May 2012, 18:18 3

22. RORYREVOLUTION (Posts: 3042; Member since: 12 Jan 2010)


Apple fanboys need to get over their whole "omfgg this can't happen nooo!! we are the rich who only deserve to have an apple product!" OR maybe you just neglect all your real bills and just get an apple product so you FEEL rich. Either way it's stupid and needs to stop.

Apple would be making a very smart move by coming out with a CHEAP and AFFORDABLE product like the 7 inch ipad. It would easily shatter the "record breaking" sales of the ipads of the past.

posted on 11 May 2012, 06:08

50. Hemlocke (unregistered)


I like Apple products (I have also owned quite a few Android phones in the last year, and even a WP7.5), and I don't believe this way. I think Apple DOES make a premium product, as evidenced by the lifespan of iMacs, MBPs, and such, but that is a reason to buy them, not a status symbol to be lorded over people. I imagine there are Apple elitists, just as you have the programmer elitists ("Linux FTW!"), and asshats in just about every segment. That's not the point, though.

You are correct that a 7" (7.85") iPad makes smart business sense. It WOULD cannibalize some iPad sales, but Apple has never been shy about delivering disruptive products that do this to their own lines (iPhone kills iPod, MBA hurts MBP, etc.) because the explosive growth of a new segment makes up for the loss of sales in a more mature product line. Cheaper and smaller, but with the same Apple attention to detail and quality, will destroy the last lingering vestiges of non-iPad presence in the tablet market, and give people like me (I didn't like the size of my iPad2) a reason to buy one.

posted on 10 May 2012, 18:20

23. I.P.H.O.N.E (banned) (Posts: 33; Member since: 09 May 2012)


The new iMore. I wonder what,s next....

posted on 10 May 2012, 18:25 1

24. TROLL.ISAHA (banned) (Posts: 535; Member since: 28 Mar 2012)


DOES ANY ONE REMEMBER OR RECALL
PAPINYC
HE ALLWAYS USE TO USE THE WORD i THIS i THAT IN
ONLY APPLE ARTICLES.... WONDER WHAT HAPPEN TO HIM....

posted on 10 May 2012, 20:22 1

44. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Banned

posted on 10 May 2012, 20:24 1

45. LordOfTroll (banned) (Posts: 54; Member since: 08 May 2012)


Does anyone remember the idiot on phonearena named 'TROLL'? Oh yeah banned.

posted on 10 May 2012, 18:59

30. andyboi_ph (Posts: 101; Member since: 26 Mar 2012)


I envisioned myself holding it before Christmas 2012 lol... seriously. Hope this is true. nothing beats apple tablet when it comes to specs.

posted on 11 May 2012, 10:25 1

52. -box- (Posts: 3880; Member since: 04 Jan 2012)


....what? The only thing the apple tablets have on specs is screen resolution (only for a short while) and (arguably) graphics capability

posted on 10 May 2012, 19:01

31. InspectorGadget80 (Posts: 6741; Member since: 26 Mar 2011)


Apple doesn't BUILT CHEAP PRODUCTS. how the hell their coming out with 200-250 when u can buy a Kindle fire for 199$ or a NOOK tablet?

posted on 10 May 2012, 19:17 1

34. ninawka (Posts: 10; Member since: 07 Dec 2010)


The galaxy tab 2 7.0 is better than the .kindle fire or nook tablet way more functionalitythan both with ice!

posted on 10 May 2012, 19:18

35. ninawka (Posts: 10; Member since: 07 Dec 2010)


ICS I meant.

posted on 10 May 2012, 19:27 3

37. jove39 (Posts: 1332; Member since: 18 Oct 2011)


If its really hd display on 7' screen...I am gonna buy one...for sure...and try to install android on it...lol

posted on 10 May 2012, 19:43 1

38. jellmoo (Posts: 704; Member since: 31 Oct 2011)


I would snap up a 7 inch iPad in a heartbeat. A truly portable tablet that isn't cumbersome to carry with you combined with the largest number of dedicated tablet apps? Sold.

I think Apple is learning that they can undercut people because selling the device is peanuts when compared to hooking people into their ecosystem. Apple can easily sell an iPad at no profit, but then rake in the cash as people use their store fronts to buy movies, tv shows, apps, music, etc...

posted on 10 May 2012, 19:48 1

39. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


You're wrong on this one. Apple makes almost no money on their ecosystem. They make most of their profits off the hardware.

posted on 10 May 2012, 20:14 2

42. jellmoo (Posts: 704; Member since: 31 Oct 2011)


That's not quite true. Exactly. Apple makes the bulk of its revenue through the sale of iPhones, at about 50% last quarter. But revenue and profit aren't quite the same thing.

Digital content is a low cost way of producing profit, and one that intrinsically rises with each device sold (whether it be iPhone, iPad or iPod Touch). Then Apple leverages their ecosystem to pull in further purchases. "Bought a cheap iPad? You are more likely to stay invested and buy an iPhone or a larger iPad.

It's a double investment in that sense. Plus, a smaller iPad would be a more direct competitor with e-readers, and allow Apple to further pursue pushing iBook content.

posted on 10 May 2012, 20:21 1

43. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Yes I agree in the sense it's a double investment and increases loyalty. A smaller iPad would be great for marketshare, but that's not what Apple usually goes after.

posted on 11 May 2012, 10:26 1

53. -box- (Posts: 3880; Member since: 04 Jan 2012)


That's the ONLY thing apple goes after. Market domination

posted on 11 May 2012, 11:30

54. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Wrong if Apple was going after market share they'd lower prices and sell iOS to OEM's.

posted on 11 May 2012, 11:44

55. remixfa (Posts: 14179; Member since: 19 Dec 2008)


CHILLI

posted on 12 May 2012, 11:11

57. jellmoo (Posts: 704; Member since: 31 Oct 2011)


That's actually not quite true. Apple tends to target profitability over market dominance. They have just been able to adjust their strategy well to keep profitability ridiculously high. This seems to be especially true under Tim Cook, whose strategy has been to leverage their existing market in his short reign helming the company.

This move, cheaper iPad for the masses, would be a big departure from the Apple of the Steve Jobs era, where premium products were their bread and butter. But I think they learned a lot from how Amazon executed the Fire, and realize that they are positioned to take a similar approach and execute it better with their infrastructure.

posted on 10 May 2012, 21:13

46. chezzitstealer (Posts: 17; Member since: 03 Aug 2011)


damn... im a a big time fandriod. im always bashing apple for there crappy products. but this is different. i might actually buy this:) and that price is great. and the screen? god that's got be gorgeous

posted on 10 May 2012, 21:18 1

47. networkdood (Posts: 6328; Member since: 31 Mar 2010)


ok...I doubt someone would call themselves a FANDROID and actually be an ANDROID user...but, I suppose it could happen.
I could see myself buying a smaller ipad for less money - depends on the quality, and I would also have to remind myself not to tinker with it, no matter how much I want to.

Hey TACO, I notice you like to red thumb just about every post on P.A., but you are falling behind...

posted on 11 May 2012, 14:15 1

56. humandroid (Posts: 58; Member since: 11 May 2012)


It's smaller! Innovation!

OR

Yo dawg I herd you like ipods so I made your ipod gigantic and called it an ipad, then we shrank it back down and called it an ipad mini. So you can have an ipod thats called an ipad without the size of the ipad or the size of the ipod.

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