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Glowing Kindle Fire sales squeeze iPad's global share

Posted: , posted by Victor H.

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Glowing Kindle Fire sales squeeze iPad's global share
Tablet sales are exploding in the last couple of quarters and the last three months of 2011 were no exception - there were 28.2 million tablets shipped worldwide, according to IDC research.

Interestingly, though, while the iPad had record sales of 15.4 million units, the exploding growth of other slates led to Apple’s tablet sliding in terms of market share. In Q4 2011, the iPad grabbed 54.7% of the market, down from 61.5% sequentially.

This was partly due to solid sales of the $199 Amazon Kindle Fire which is estimated to have sold in 4.7 million units over the same period. This brings its share at 16.8% of the global market. Samsung was the other company gaining market share, but only slightly - it grew from 5.5% to 5.8% in the last quarter of the year.

Barnes & Noble’s tablets sold well, but despite having more units shipped, the company’s overall share dropped 1 percentage point to 3.5%. Pandigital, a company selling affordable tablets, rounded up the top five tablet makers.

Interestingly, IDC forecasts that Android tablets will eventually beat the iPad in terms of market share by 2015, but will remain less profitable. Hit the press release below for all the tiny details.

source: IDC via BGR

+- Press Release

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