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Ashton Kutcher hired as product engineer by Lenovo

Posted: , by Alan F.

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Ashton Kutcher hired as product engineer by Lenovo
Besides announcing a new pair of Lenovo Yoga tablets (available with a 10 inch screen and an 8 inch glass), the Chinese manufacturer reached an agreement with a new product engineer. The man selected for the job is known for his work in another career, although he has been a savvy tech investor and has portrayed a couple of billionaire tech executives on television and on the silver screen. We're talking of course, about Ashton Kutcher.

On television, Kutcher plays a high-tech, internet billionaire named Waldon Schmidt on CBS-TV's Two and a Half Men. Possibly modeled after Mark Cuban, Schmidt created an internet company which he sold for billions. On film, Kutcher recently played former Apple co-founder Steve Jobs in the movie Jobs. Kutcher does have a more than a passing resemblance to the late Apple executive.

"This partnership with Lenovo brings together my love of technology and design that makes your life better. I can't wait to dig in and help Lenovo develop future mobile computing products, starting with the Yoga Tablet. Lenovo is all about innovation and strong leadership. Entrepreneurship is part of their DNA, and I couldn't ask for a better fit."-Ashton Kutcher

"Ashton Kutcher's authentic, creative appetite for technology and keen consumer insight combined with our innovation engine make this a very natural and powerful partnership. This partnership goes beyond traditional bounds by deeply integrating him into our organization as a product engineer as we look at developing the next wave of products. As we continue to push into new PC Plus product areas and lead in multimode computing, Ashton will help us break new ground by challenging assumptions, bringing new perspective and contributing his technical expertise to Yoga Tablet and other devices."-David Roman, chief marketing officer, Lenovo

The Lenovo Yoga slates offer 18 hours of battery life with three modes: hold, tilt and stand. The tablet's cylindrical handle makes it easier to get a grip on the tablet to hold it. You can use the stand to prop up the tablet for viewing video. Or, you can put the tablet down on a table at an angle that is perfect for typing. Check out the video below to see these three modes in action.



source: Lenovo via Engadget

21 Comments
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posted on 29 Oct 2013, 23:55 11

1. Penny (Posts: 1267; Member since: 04 Feb 2011)


Some people might think this is just a marketing ploy, but I'm happy for him. I've heard he really is into tech and I hope he genuinely fulfills that role. It is extremely rewarding to be able to actually guide the creation and optimization of products and then see your efforts out there in the real world.

posted on 30 Oct 2013, 01:31 1

6. AhmadAlsayegh (Posts: 256; Member since: 18 Jul 2011)


I think I've heard somewhere that he holds an engineering degree (he started acting to finance his college), but the point is why would you hire Ashton when there are plenty people out there who might be way more creative than him?
I assume it is a pure marketing thing rather than genuine R&D...
none the less, hope he would be an inspiration for his new fellow mates..

posted on 30 Oct 2013, 01:35 1

7. Penny (Posts: 1267; Member since: 04 Feb 2011)


I definitely expect them to take advantage of the marketing that they will benefit from because of this, but I do hope he actually gets involved with and has an impact on the product development. I guess, for me, it'd just be cool to see somebody who doesn't need to work another day in his life take on an actual challenge just because they are passionate about it. That would earn my respect.

posted on 30 Oct 2013, 01:45

9. AhmadAlsayegh (Posts: 256; Member since: 18 Jul 2011)


from time to time people goals in life change, once a goal is satisfied, they move to another one, probably a bigger one if you look at it from achievement point of view (but this is very relative)...
from the above article I can see that Kutcher has fullfilled one part of his life by being an actor, and now he has a new goal, which is to be a part of changing the world to a better place. If he works this out, then I wouldn't be surprised to see a change of role in Ashton's career and probably life...

posted on 30 Oct 2013, 11:20

17. Structures11 (Posts: 4; Member since: 30 Oct 2013)


See your keyword there is "might". Other people "might" fill the role but, aren't going to be as marketable. While Ashton Kutcher also "might" be able to fill the role and also be extremely marketable. It's a win-win for them either way. Also, it would be extremely unprofessional to not hire someone eligible for a job just because they were in a different career beforehand. Ashton has always loved technology and is extremely bright (regardless of how he is portrayed in movies). He will be a good fit for the company.

posted on 30 Oct 2013, 04:42 5

14. androiphone20 (Posts: 1523; Member since: 10 Jul 2013)


No, you've just been punk'd

posted on 29 Oct 2013, 23:57 2

2. bugsbunny00 (Posts: 1259; Member since: 07 Jun 2013)


Omg seriously?!..

posted on 30 Oct 2013, 00:24 1

3. ocilfa (Posts: 334; Member since: 03 Aug 2012)


That picture is the face he made when they made the deal.

posted on 30 Oct 2013, 00:37

4. mr.techdude (Posts: 555; Member since: 19 Nov 2012)


Good on him

posted on 30 Oct 2013, 01:22 2

5. Owlet (Posts: 447; Member since: 21 Feb 2011)


Wow! smh... I can't believe, is this a joke? What is that expertise he's gonna bring, again? He's just one lucky @sshole, and pretty average @sshole at that. Lenovo is going to either make it or break it with this move. Likely the latter, and hopefully so, IMO.

posted on 30 Oct 2013, 01:36

8. AhmadAlsayegh (Posts: 256; Member since: 18 Jul 2011)


or maybe if you look at the other side of the coin, Lenovo is bringing in Kutcher as a representation for Jobs leadership persona (maybe if his character was affected by his role in the latest Jobs movie)...just saying

posted on 30 Oct 2013, 09:12

15. androadictto (Posts: 13; Member since: 17 Oct 2013)


One lucky @sshole and pretty average @sshole? I think you are just jealous Bcoz He is a good looking guy, Popular and Rich. Dont you?

posted on 30 Oct 2013, 11:22 1

18. Structures11 (Posts: 4; Member since: 30 Oct 2013)


Agreed, Owlet isn't even using her own picture... she's using the picture from the Windows Phone 8 photo enhancer lol.

posted on 30 Oct 2013, 23:46

21. Owlet (Posts: 447; Member since: 21 Feb 2011)


Nah, it's a pic from my beloved HTC. Not from Windows phone. And I'm not jealous of Ashton.

P.S. My own picture is pretty cute. But the pic here is used to pledge my allegiance to HTC.

posted on 30 Oct 2013, 01:50

10. raghav.ak (Posts: 12; Member since: 27 Sep 2012)


It's a good ploy, getting a western celebrity as product engineer in a Chinese company. Looking at reinstating the masses after what all has happened with these sort of companies or what they have been accused of.

posted on 30 Oct 2013, 02:16 2

11. sss_ddk (Posts: 63; Member since: 05 Mar 2013)


That's an easy one. If he has the salary of an engineer and office hours then they hired him for his engineering talent. If he has a big fat check, then it's marketting. I'm betting on the latter.

posted on 30 Oct 2013, 03:15 5

12. someones4 (Posts: 619; Member since: 16 Sep 2012)


Maybe they mistaken him for the real Steve jobs?

posted on 30 Oct 2013, 03:25 1

13. jibraihimi (Posts: 696; Member since: 29 Nov 2011)


Hahahahah.... Nice one, I came here to post same thing......

posted on 30 Oct 2013, 09:21

16. androadictto (Posts: 13; Member since: 17 Oct 2013)


Well if its for marketing... who cares?, they already has good engineer developing really good products and that s actually what they need "Marketing" so good for Him and good for Lenovo haters.

posted on 30 Oct 2013, 13:11 1

19. linaresx (Posts: 86; Member since: 13 Jun 2013)


Keen consumer insight? This dude couldn't even find his car.

posted on 30 Oct 2013, 14:51

20. androadictto (Posts: 13; Member since: 17 Oct 2013)


hahahahahahahaha... hahahahahahahahaha!! it happened to me couples of moths ago, I was drunk as sh*t and I could not find my car.

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