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Apple iPhone aimed at corporate users

Posted: , by Alan F.

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Apple iPhone aimed at corporate users
With the survival of RIM in doubt, will one of the currently growing platforms step up to the plate when it comes to business? It sure looks like Apple is making an attempt to have the Apple iPhone appointed as the next handset for business. Apple has added a section to the Apple iPhone's landing page called "iPhone in business," and this breaks down into five more sub-sections: iPhone at Work, Integration, Apps for Business, Profiles and Resources.

The "iPhone at Work" page uses a combination of native Apple iPhone apps like calendar, and third party apps like OmniFocus and Micro Strategy to show-off how the device can be useful for companies. Apps available for the Apple iPhone with a business connotation include those for travel planning, making schedules and keeping in touch with fellow workers.

Business tools for the Apple iPhone

Business tools for the Apple iPhone

The "Integration" page concentrates on the iPhone's support for Microsoft Exchange, enterprise Wi-Fi networks and Virtual Private Networks. Security is highlighted as is a discussion about using multiple iPhones to handout to employees. "Apple for Business" shows certain apps that can be used by companies while 'Profiles" gives success stories about companies like Lowe's and Standard Chartered that successfully integrated the Apple iPhone into their corporate culture. Lastly, the "Resources" page tells you where to find stories and guides to get your company started with the iPhone.

Had you asked top corporations back in 2007 when the Apple iPhone launched  if they could ever see the day when an iPhone would replace their trusty BlackBerry at the office, most pinstriped execs would have told you that the iPhone was a fad or a toy at best. Now, 5 years later, the Apple iPhone is not only a household name but is one in the corporate boardroom as well.

source: Apple via AppleInsider

The Apple iPhone is being aimed at enterprise users

The Apple iPhone is being aimed at enterprise users


19 Comments
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posted on 20 Apr 2012, 20:01 1

1. Droid_X_Doug (Posts: 5921; Member since: 22 Dec 2010)


I suspect MS is making a similar pitch for WP. Especially with WP8 alleged to have a seamless integration from desktop to handset.

In the meantime, RIM hangs on by a thread. Maybe MS buys RIM and migrates the BB software suite to WP8? The price for RIM is getting more attractive by the day.

posted on 20 Apr 2012, 20:19 1

3. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)


but they are not really buying much… anything rim can do microsoft can pretty much do… all they are doing is buying the fan base which diminishes daily

posted on 20 Apr 2012, 20:28 2

5. Markizzle21 (Posts: 30; Member since: 28 Dec 2011)


I think if Rim were to be bought out by Microsoft it would be a gynormous step. The BB email client along with its top notch security system with as fluid the WP format is its gold. More Secure than an Iphone but enjoyable as an iphone/android. Windows is making its way back and im sure with the increasing apps the security and the software in general not causing as many problems as droid its going to be there at the top. Not anytime this year but in a couple years I wouldn't be surprised if we are talking Windows phone 30% Android 35% and Iphone 35% of the major smart phone market.

posted on 21 Apr 2012, 01:12 2

9. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


I agree with everyone. Microsoft is working on something similar. If the demand of Windows (Phone) 8 OS turn out great. RIM would be in a serious position.

posted on 21 Apr 2012, 02:37 2

10. AppleConspiracy (Posts: 636; Member since: 18 Oct 2011)


Whenever I visited business centres in my country, BlackBerry and Nokia were dominant...

...now EVERYONE has iPhone! Just like in elementary school. To be "cool".

This only indicates one thing: business men are children.

posted on 21 Apr 2012, 09:56 3

15. Doakie (Posts: 1305; Member since: 06 May 2009)


everything that is hip falls one day. Parents catch onto trends and then kids move on to something different. iPhones will fall away just like other trends.

posted on 21 Apr 2012, 10:20 1

16. sithman (banned) (Posts: 299; Member since: 21 Apr 2012)


That's true, but u have to admit they have alot of staying power.

posted on 21 Apr 2012, 11:11 3

18. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


So when they use blackberry it's fine, but when they use iPhone they're children? Ever thought they use iPhone because it works better?

Let's be real Nokia, Blackberry and Windows are outdated compared to iPhone and android. iPhone is more secure though so its more attractive to business users. Also it's more stable. Business users don't care about roms, live wallpaper etc. They need a phone that gets the job done.

posted on 22 Apr 2012, 02:24

22. AppleConspiracy (Posts: 636; Member since: 18 Oct 2011)


iPhone being secure, stable and "get the job done" is the perfect excuse to actually having it as a child - to be "in", cool etc.
Because other phones can do it also, however iPhone would be the phone of choice. Obviously, for some other reasons.

posted on 21 Apr 2012, 05:47

11. GENARAL.LEVY (banned) (Posts: 93; Member since: 17 Apr 2012)


It's more of a trend fashion than business.

posted on 21 Apr 2012, 11:12 3

19. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Fandroids why can't you give iPhone some credit? It's a very good phone and android took its cues from iOS. Without iPhone there is no android.

People use iPhone because they prefer it. Not because it's a trend.

posted on 21 Apr 2012, 13:14 4

20. Mxyzptlk (Posts: 4023; Member since: 21 Apr 2012)


Android owes a lot of its features to the iPhone. Without the iPhone, Android would've been creamed by Blackberry.

They don't want to give credit where credit is due.

posted on 21 Apr 2012, 16:07

21. scvzw2 (Posts: 32; Member since: 20 Jun 2010)


Just curious what Features are we talking about since there are plenty of Features that Android has that the iPhone doesn't ... And I've had both actually using a iPhone right now.

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