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Amazon Kindle Fire HDX 8.9 beats out the Apple iPad Air and Nexus 10 in display test

Posted: , by Alan F.

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Amazon Kindle Fire HDX 8.9 beats out the Apple iPad Air and Nexus 10 in display test
DisplayMate recently held a display battle between the Amazon Kindle Fire HDX 8.9, the Apple iPad Air and the Nexus 10. According to DisplayMate's Raymond Soneira, not only did the Kindle Fire HDX 8.9 beat out the Retina display sporting iPad Air, it was actually the best panel ever tested by the company.

Amazon's new flagship tablet bested Apple's new flagship slate in areas like viewing angles, contrast, screen reflectance, high ambient light contrast and absolute color accuracy. In that category, the Kindle Fire HDX 8.9 scored "Very Good" compared to "Good" for the iPad and "Poor" for the Nexus 10. All three tablets were bright with the Kindle Fire HDX scoring the highest reading ever seen in a DisplayMate battle at 527 nits compared to the iPad Air's 449 nits.The Nexus 10 finished third in that category.

It is interesting that the Amazon tablet borrows from the Apple iPhone. It uses the same Low-Temperature Poly-Silicon (LTPS) LCD that Apple's iconic smartphone does and the Amazon tablet sports the largest LTPS screen on a mobile device. Soneira noted that the screen on the iPad Air does offer some improvements over the third and fourth-generation iPads, including  higher brightness levels and improved contrast. The IGZO screen on the iPad Air provides a 57% improvement in power efficiency over last year's new iPad.

In scoring the Color Gamut, both the Amazon and Apple tablets were close to the sRGB/Rec.709 Standard, in the range of 105% to 108%. But the Nexus 10 scored 58% which put it in a category with tablets like the Apple iPad 2, Apple iPad mini and Microsoft Surface RT. Overall, DisplayMate gave the Amazon Kindle Fire a score of "A" (excellent) while the Apple iPad Air received an "A-" (very good). The Nexus 10, with its 2560 x 1600 resolution screen, was given a "B" (good) for its display.

DisplayMate rates the Amazon Kindle Fire HDX 8.9 display the best over the Apple iPad Air and the Nexus 10

DisplayMate rates the Amazon Kindle Fire HDX 8.9 display the best over the Apple iPad Air and the Nexus 10


source: DisplayMate via AppleInsider

8 Comments
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posted on 05 Nov 2013, 01:02 3

1. livyatan (Posts: 699; Member since: 19 Jun 2013)


Yet the iPad will just continue to be perceived as a flawless pinnacle of a tablet screen technology.
Because it's..well.. iPad!
Just look at the Verge review for example.
They are the epitome of the Apple paradigm effect.

posted on 05 Nov 2013, 01:18 1

3. sri_tech (Posts: 188; Member since: 21 May 2013)


Agreed. Verge review reads like Apple PR. (Its actually article form of a 5 minute Apple video that comes for every apple product).

The author of the reviewer known as big Apple fanboy and hates everything windows and android openly.

posted on 05 Nov 2013, 01:37

4. hung2900 (Posts: 804; Member since: 02 Mar 2012)


8mp camera on new Note 10.1 (which is equal to S3 and Note 2) + flash < 5mp @rap camera on iPad 4 #and Mini

The Verge's logic

posted on 05 Nov 2013, 14:41

8. 14545 (Posts: 1118; Member since: 22 Nov 2011)


One of the multitude of reason's I stopped visiting that site.

posted on 05 Nov 2013, 01:10 1

2. ocilfa (Posts: 333; Member since: 03 Aug 2012)


I respect these analysis, but I think the actual perceivable difference is very small. Having owned a nexus 10 and iPad 4, I honestly can't say my nexus 10 has a worse display.

posted on 05 Nov 2013, 02:53

5. _Bone_ (Posts: 2132; Member since: 29 Oct 2012)


Well done, you can't rig DisplayMate, who do a wonderful job testing these screens.

posted on 05 Nov 2013, 03:00 1

6. byte11 (Posts: 12; Member since: 05 Nov 2013)


Was the iPad Air ever even confirmed to be using an IGZO display?

posted on 05 Nov 2013, 08:10

7. cR203 (Posts: 188; Member since: 27 Jan 2013)


I agree with what they said about the nexus 10. Its been almost a year and I can honestly say the nexus 10 display is not that great in the color reproduction department. The colors have always been faded and washed out to me. I thought it was just lcd technology in general because it was my android first device with a lcd screen (coming from the galaxy tab 7.7) but after currently using the galaxy mega 6.3 and owning a s4 active (for a short period of time) which has very vibrant and punchy amoled like colors I saw that wasn't true. The nexus 10 has a great display but with better calibration the color reproduction could've been better.

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