Keep in mind, though, that this reveal is only for China. The global debut will come later – most likely at next year’s MWC in Barcelona, happening March 2–5, where Xiaomi usually brings its flagships to the international stage.
Design-wise, Xiaomi’s Pro models are also shifting toward the new “big camera island” look, with a huge slab stretching edge to edge on the back – very much in line with the iPhone 17 Pro and iPhone 17 Pro Max.
But here is where Xiaomi adds its own twist. In a set of teasers, the company showed off a secondary screen built right into that camera island. It can flip through different clock designs, double as a selfie viewfinder with the rear cameras, display app info, or just show colorful graphics. And sure, that’s already a lot, but I’d bet Xiaomi has more tricks hidden up its sleeve for launch day.
Launching the Xiaomi 17 series earlier than usual – and right after Apple’s big iPhone 17 reveal – is no coincidence. It is a strategic move to steal attention in China, Apple’s most competitive market. And with features like a secondary display on the back, Xiaomi is making sure it is not just playing catch-up but offering something fresh.
Under the hood, these phones also sound beastly. We are talking about the brand-new Snapdragon 8 Elite Gen 5 from Qualcomm, huge battery upgrades with a 7,000mAh cell in the regular model and an even larger 7,500mAh pack in the Pro Max, plus expected camera improvements. Rumors point to the high-end model rocking three 50 MP Leica-branded cameras on the back.
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Would you consider buying the Xiaomi 17 series when it launches globally?
Yes, definitely.
37.5%
Maybe, depends on reviews and price.
37.5%
Probably not.
12.5%
No, not interested.
12.5%
September 19 is no accident
The timing says it all. September 19 isn’t just Xiaomi’s big reveal – it’s also the very day the iPhone 17 hits shelves. That is not a coincidence. Xiaomi clearly wants to ride the same wave of attention, getting people to consider its phones while iPhone hype is at its peak.
We don’t have hands-on time with the Xiaomi 17 series just yet, so the real head-to-head will come later. But based on what we’ve seen and what’s rumored, Xiaomi could be setting up a serious Android alternative this year – one that pushes its own bold ideas.
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Tsveta, a passionate technology enthusiast and accomplished playwright, combines her love for mobile technologies and writing to explore and reveal the transformative power of tech. From being an early follower of PhoneArena to relying exclusively on her smartphone for photography, she embraces the immense capabilities of compact devices in our daily lives. With a Journalism degree and an explorative spirit, Tsveta not only provides expert insights into the world of gadgets and smartphones but also shares a unique perspective shaped by her diverse interests in travel, culture, and visual storytelling.
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