Samsung joins Spotify in the fight against Apple Music with cross-platform partnership

Samsung joins Spotify in the fight against Apple Music with cross-platform partnership
Samsung had one more thing to unveil at its Unpacked event in New York earlier today after confirming everything we already knew about the Galaxy Note 9, taking the wraps off a new smartwatch with a simplified name, and presenting teasing its long overdue Bixby-controlled answer to Apple’s HomePod.

The partnership announcement that wrapped up the press conference was obviously not as exciting as the headlining Note 9 presentation (with the S Pen info and all that), but it’s still a pretty big deal, further positioning Samsung as a direct “ecosystem” rival for Apple.

There’s no better ally in the increasingly heated music streaming war than Spotify, the current market leader in terms of global subscriber numbers. Samsung’s new “go-to music service provider” has been lagging behind Apple Music of late as far as growth rates are concerned, especially stateside, also struggling to turn a profit.

Samsung and Spotify’s union seems like the textbook definition of a win-win situation, as the former company needs something big and smooth to challenge the HomePod’s tight Apple Music integration, while Spotify wants to reach a wider audience.

Samsung joins Spotify in the fight against Apple Music with cross-platform partnership

To that end, the music streaming platform will be aggressively promoted and seamlessly connected across all of Samsung’s product categories, from smartphones to TVs, tablets, smartwatches, and of course, smart speakers.

The two companies aim to make it easy for a user to “discover” the Spotify app after buying a new Galaxy phone right from the Samsung Smart Switch setup process. Sometime “soon”, smart TVs will gain the option to play Spotify content through the SmartThings app, and after linking your account between devices, they will become “aware of your location” and help you “effortlessly transition” from your handset to your TV and smart speaker.

Last but not least, asking Bixby for music will prompt the virtual assistant to go to Spotify even if you’re not a subscriber yet. That could get annoying fast if you prefer a different music streaming service, but apparently, you can’t have it all.

source: Spotify

FEATURED VIDEO

9 Comments

1. fyah_king unregistered

Nice!

2. babyk

Posts: 379; Member since: Nov 03, 2011

Very Nice

3. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

That's not why they joined Spotify. They did so because they failed at their own attempt to bring a music platform. So now they are using Spotify which is very big and well known and they are hopefully gonna integrate it into all Samsung phones. 3 months of free Spotify to Note 9 users would be great, considering what it costs. I like Spotify, I just don't like paying for it, because i don't use it enough to justify the cost. It's so funny, that when Microsoft had a music subscription service; everyone thought it was a terrible concept for music stream. A decade later and streaming music is a huge billion dollar business.

6. ijuanp03

Posts: 424; Member since: Dec 30, 2014

Spotify is famous worldwide while other streaming service such as Apple Music is ONLY popular in the US. You wouldn't see anyone using other music streaming service aside from Spotify here in Asia. Again, PhoneArena nailed this article. This is a win-win for Samsung and Spotify.

4. Macready

Posts: 1786; Member since: Dec 08, 2014

"[Spotify].... has been lagging behind Apple Music of late as far as growth rates are concerned, especially stateside, also struggling to turn a profit" Meanwhile, the facts in their latest financial report say: 40% growth for paid users, revenues up 26% YoY, profits up a whopping 42% and gross margin a more than very healthy 26%. It's the operating loss that is cause for concern.

7. ijuanp03

Posts: 424; Member since: Dec 30, 2014

Exactly. Apple Music will always play catch up to Spotify. Apple Music is non-existent outside the US. Here in Asia, nobody bothers to use Apple music even my friends who use iPhones!

5. Foxgabanna

Posts: 561; Member since: Sep 11, 2016

Hmm i might switch to Spotify from Google Play Music but I’m so stuck in my ways and YouTube red is so nice. Planning on leaving the Apple ecosystem.

8. ijuanp03

Posts: 424; Member since: Dec 30, 2014

Give Spotify a try. You won't regret it :)

9. checkmymike

Posts: 212; Member since: Dec 28, 2011

They should have just bought spotify.

Latest Stories