Samsung joins Spotify in the fight against Apple Music with cross-platform partnership9
The partnership announcement that wrapped up the press conference was obviously not as exciting as the headlining Note 9 presentation (with the S Pen info and all that), but it’s still a pretty big deal, further positioning Samsung as a direct “ecosystem” rival for Apple.
There’s no better ally in the increasingly heated music streaming war than Spotify, the current market leader in terms of global subscriber numbers. Samsung’s new “go-to music service provider” has been lagging behind Apple Music of late as far as growth rates are concerned, especially stateside, also struggling to turn a profit.
Samsung and Spotify’s union seems like the textbook definition of a win-win situation, as the former company needs something big and smooth to challenge the HomePod’s tight Apple Music integration, while Spotify wants to reach a wider audience.
To that end, the music streaming platform will be aggressively promoted and seamlessly connected across all of Samsung’s product categories, from smartphones to TVs, tablets, smartwatches, and of course, smart speakers.
The two companies aim to make it easy for a user to “discover” the Spotify app after buying a new Galaxy phone right from the Samsung Smart Switch setup process. Sometime “soon”, smart TVs will gain the option to play Spotify content through the SmartThings app, and after linking your account between devices, they will become “aware of your location” and help you “effortlessly transition” from your handset to your TV and smart speaker.
Last but not least, asking Bixby for music will prompt the virtual assistant to go to Spotify even if you’re not a subscriber yet. That could get annoying fast if you prefer a different music streaming service, but apparently, you can’t have it all.