Apple Music might have overtaken Spotify and have more paying US subscribers

Apple Music might have overtaken Spotify and have more paying US subscribers
According to a new report ousted by Digital Music news, Apple Music has freshly overtaken Spotify in the US. 

Based on an anonymous report from an indusrty insider, Apple's own music-streaming service is not only currently enjoying more paying subscribers in the land of the free than Spotify, but has actually taken the leading spot among all on-demand music-streaming services in the country. Tidal, Pandora, Sirius XM, and the aforementioned Spotify are among Apple Music's most notable rivals in the business, and if the rumor is to be believed, they are now technically trailing Apple as far as revenue goes.

The anonymous report revealed that both Spotify and Apple Music enjoy around 20 millions paying listeners in the US, with Apple Music reportedly in the lead. This overtaking doesn't appear to be surprising - numerous reports over the past few months have noted Apple Music's accelerated growth in favor of Spotify, which logically lead to Cupertino dethroning the older streaming service.

Globally, however, Spotify is still in the lead with over 160 million subscribers. 70 million of these enjoy the paid tier, Spotify Premium, whereas the others use the ad-supported free tier of the service. In the meantime, Apple Music enjoys around 45 million subscribers around the world, all of which are paying ones as the service has no free tier. Note that users enjoying the three month free trial of Apple Music have not been included in the aforementioned tally. 

As far as user engagement goes, an intriguing piece of data reveals that popular rapper and sadboy Drake's latest album, Scropion, has been streamed over 170 million times on Apple Music and around 130 million times on rival Spotify, hinting that Apple Music are either more engaged with the platform or have a terrible taste in music.



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40 Comments

1. palmguy

Posts: 983; Member since: Mar 22, 2011

Terrible taste in music. Lol. Anyway maybe on Apple music it's what's marketed. Similar to how if I paint a portrait I don't have the in crowd to rave how it's a masterpiece making it sell well. While subjectively another painter has the popular I'm special class raving about a rock painting making it sell millions. Reality distortion field funded by large numbers(user base) and marketing?

29. lyndon420

Posts: 6838; Member since: Jul 11, 2012

Suddenly Spotify doesn't seem very big to me lol. Tried it for a day and dumped it. Tried Apple music...lasted for maybe 2 hours and dumped it. I like my Google Play.

42. DolmioMan

Posts: 335; Member since: Jan 08, 2018

Yet Spotify are the ones shoving Drake down their paying subscribers throat.

2. toukale

Posts: 652; Member since: Jun 10, 2015

Damn, impressive when you consider they don’t have a free tier. This is not a sprint, this is a marathon and I expect Apple Music to surpass Spotify paid members overall in the next few years. When taking into account how spotty has been practically giving those things out the pass 18 months in order to raise their numbers for the IPO it’s even more impressive.

4. CreeDiddy

Posts: 2255; Member since: Nov 04, 2011

Keep in mind that Spotify doesn't have a product attached to their services. This is a tough sell for them. Apple Music is the default music app as its more appealing for iOS users to use Apple Music over any other platform. Apple's marketing for Apple Music is iPhone, iPad and iOS...Nothing Spotify can do about this, but pray to grow their base on Android, iOS, and Windows...

5. toukale

Posts: 652; Member since: Jun 10, 2015

Come on, spotify launched in October 2008 meaning they will turn 10 years old in a few months. Apple music just turned 3 years old less than a month ago. When you consider all the positive Spotify has over Apple Music and the fact that one has a free tier and the other does not. I have said it on many occasions, spotify is at the mercy of the big players (Apple, Google, Amazon). If any of those guys really wants to compete with spotify on music streaming then spotify would be gone in a year.

27. andrewc31394

Posts: 298; Member since: Jun 23, 2012

so Google and Amazon haven't been trying to compete with their music streaming platforms??

28. toukale

Posts: 652; Member since: Jun 10, 2015

@andrewc31394 - Not really if Amazon and Google really wants to compete and put the squeeze on Spotify, all they have to do is run their music service as a lost leader for 2-3 years and Spotify would be dead. Music is not those companies business so they can afford to run it at a lost for years with no issue, can spotify respond if Amazon, Google and Apple dropped their monthly prices to $4:99? That's what I am talking about those guys can lose a few billions for a few years to drive Spotify out of business anytime they want.

6. iPhoneFanboy

Posts: 286; Member since: Apr 21, 2018

Agree

11. Vokilam

Posts: 1286; Member since: Mar 15, 2018

CreeDiddy, fanboys always do this and think the readers are stupid. You just mentioned that the reason Apple Music is gaining ground is because it’s a default on iOS. But that’s 15% of smartphone market share. (You guys always boast about market share - but neglect to mention it when it doesn’t fit your narrative). This means that 85% of users have no access to Apple Music and thus Spotify does not have to compete with them. Also you don’t mention that regardless of AppleMusic already on iOS devices they are PAID ONLY and can easily be disabled/removed like other default iOS apps. Spotify has a free tier to reel in customers and thus iOS customers as well - don’t act like iOS users are unable to install Spotify. Apple is competing with Spotify and others for supscriotions just like everyone else. But it’s winnig with one arm tied behind its back. Let’s just lay out all the facts, shall we?

12. toukale

Posts: 652; Member since: Jun 10, 2015

@Vokilam - Most of that 85% can't really afford all those streaming services that's the problem. That 85% number is nice to inflate the numbers but the reality is about 15-20% of that 85% can afford those services. Facebook CEO said so himself when he testify a few months ago regarding having a paid facebook. It's the reason I never bother when folks throw those numbers out. If that 85% really mattered, there would be no way for Apple to be competing well as well as beating android when it comes to money spend on each platforms. The numbers don't lie.

17. cmdacos

Posts: 4272; Member since: Nov 01, 2016

It's not 15% in the US

19. Vokilam

Posts: 1286; Member since: Mar 15, 2018

Is Spotify not available in other countries?

20. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

Yeah it's still not available here in India.

26. Vokilam

Posts: 1286; Member since: Mar 15, 2018

Is Apple Music available in India?

25. RebelwithoutaClue unregistered

Of course, it helps its default on IOS and even it's only 15% of the smartphone market, that is a big number of customers in absolute numbers. Besides, they have around 50% of the US market and we're talking about US here only Also, 85% does have access to Apple music, Apple music is available on Android. We are talking about paying US customers only. This doesn't include the free subscriptions nor the rest of the world. US consumers have always been more inclined towards Apple than the rest of the world.

32. mrochester

Posts: 1021; Member since: Aug 17, 2014

Why do those 85% of users have no access to Apple Music?

15. bearballz

Posts: 35; Member since: Mar 17, 2017

Speak for yourself. I'll take Spotify over Apple Music any day.

24. RebelwithoutaClue unregistered

Keep in mind they have more paying subscribers than Spotify has paid subscriptions. These numbers don't take into account the free ad-bases ones.

3. CreeDiddy

Posts: 2255; Member since: Nov 04, 2011

Just a matter of time...Apple owns the services market. It would take an entire Android eco system to beat Apple at software and services. Apple services market can be ran as its own company. It will be more than $10 billion dollars and counting...

7. japkoslav

Posts: 1521; Member since: Feb 19, 2017

Considering the quality of library search results, I must say I am impressed. I could not stand it. Google Music audio quality is undeniable slightly worse, but you can type for Chiptunes and get ressults, Apple Music on the other hand "U Wot M8?". Autogenerated playlist are really a great way to discover something new, yet similar to something you like. Not to mention listening to Apple Music on anything but a mobile device, you have to use clunky iTunes.

8. libra89

Posts: 2298; Member since: Apr 15, 2016

Yeah for me Spotify just seems to have more options to listen outside of a mobile device. Sometimes you don't feel like using your phone for music as well too.

10. toukale

Posts: 652; Member since: Jun 10, 2015

While its nice to have to use your mobile device once in a while for some, the fact still remain. We usually have our mobile devices with us and in most cases easier to navigate. What some of you also fail to comprehend is the fact that Apple have a monopoly on the most profitable users on the planet. For all of Android users big numbers most of them can't afford all those paid services. Android for example have a ton of users in India, basically the entire country uses android. But, once you do the math, you quickly realize that most of them can't afford all those streaming prices. Again, not every users are the same, some users are worth more to a company than others.

16. japkoslav

Posts: 1521; Member since: Feb 19, 2017

Sorry man, but if I am reading it correcty, it says basically: "Desktop app for Apple Music sucks becase not many people use it" ... really? My destop DAC at home and even at work is much better sound source than my phone ... and I own LG V30. I would just expect that many people will find these shortcomings as a bigger reason to use other platforms. But as it is shown, I am not the majority here. I am probably poweruser ... I am so proud of myself :-D Plus spending on apps? It's hard to tell in my experience, I bought around 100 apps for my Android devices and just a bit less for my iPad. Most of the people I know (Android and iOS users) never bought anything on the store.

22. toukale

Posts: 652; Member since: Jun 10, 2015

@japkoslav - Your use is obviously in the minority, one of the things that most fanatics tends to overlook when making their point. As far as apps purchasing I am not even going to respond when there are plenty of evidence around the web pointing that difference around.

33. japkoslav

Posts: 1521; Member since: Feb 19, 2017

So I am not the fanatic, bacause I wrote I am not the majority? THX I guess.

9. Godlymansean

Posts: 339; Member since: Apr 14, 2017

Very surprising. Used to use Spotify, let my subscription drop, and then ended up going with Apple Music a little while back now. Excellent music selection, simple, not to say Spotify wasn't. Both are great.

13. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Americans. They will eat any garbage Apple feeds them. Not surprising their terrible car makers keep selling tons of cars there too.

14. apple-rulz

Posts: 2198; Member since: Dec 27, 2016

Where are you from?

23. Godlymansean

Posts: 339; Member since: Apr 14, 2017

LOL literally such a similar platform as every other music streaming option. Keep hating fuels the people/company you despise.

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