Spotify announces 75 million paid subscribers but is still losing money

It has been roughly a month since Spotify joined the market, and the company released its first quarter numbers today. We recently learned Spotify has 170 million subscribers. What we learned today was that only 75 million of those are paying for the service. The company had 71 million in Q4 of 2017 (7 percent increase), but it was a 45 percent increase on the year to year scale. The company's operating loss is down compared to last year by roughly half, but it still has a long road ahead to get where it needs to be. The company is forecasting a better second quarter and are hoping to hit somewhere near 83 million premium users. Spotify has increased the length of its trial services and is still confident in its student and family plans ability to retain customers. These appealing deals come along with its partnership with Hulu as methods to recruit and retain key demographics.
Spotify still faces a challenge
source: Spotify
image credit: Business Wire