The iPhone XR gets discounted in Apple's stronghold Japan, as more users buy the 8 or 8 Plus

The iPhone XR gets discounted in Apple's stronghold Japan, as more users buy the 8 or 8 Plus
Over the weekend, and just as rumored last week, the iPhone XR's carrier pricing in Japan went from 36,000 yen ($317) to 24,000 yen ($211). Needless to say, these are the subsidized tags with a contract, so essentially Apple's phone price has been indirectly lowered by increasing subsidies by NTT DoCoMo, Japan's largest carrier. 

If the others follow suit, the synchronized nature of the discount would hint at some coordination with Apple's local reps, aiming to stave off tepid iPhone XR sales. Given that Japan is Apple's stronghold in the region, and its market share there is larger than that in the US, a move to keep that position is rather explicable.

Unconvinced by the notch and Face ID's virtues, the Japanese users are reportedly getting an iPhone 8 and iPhone 8 Plus when they upgrade, rather than the XS or XR models. 

That trend is seemingly universal, as plenty of analysts already lowered their buoyant sales targets for the XR, while the 8 and 8 Plus assemblers are churning out handsets like iOS navigation gestures never happened.

Related phones

iPhone XR
  • Display 6.1" 828 x 1792 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A12 Bionic, Hexa-core, 2490 MHz
  • Storage 256 GB
  • Battery 2942 mAh(25h talk time)

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28 Comments

1. STRANG3R

Posts: 234; Member since: Sep 24, 2015

In my country its 1000$+ with cheap quality 720p huge display. And huge bezels and huge notch. Cheap clone look and single cam. Who would buy this crap ?

2. Alex_12

Posts: 40; Member since: May 30, 2018

iSheeps with limited budget.

7. Leo_MC

Posts: 6623; Member since: Dec 02, 2011

The display is of very good quality. The camera is not as good as I would have hoped (I have to edit the pictures a bit for real life resemblance, but not much; night time pictures with the flash are sometimes bright - I have to adjust the brightness intensity and take 2-3 pictures to get the right image). The bezels are indeed on the large side. This phone is for 6s (with depleted batteries) and older iPhone users that want to upgrade, but don't want to spend too much money.

3. kennybenny

Posts: 204; Member since: Apr 10, 2017

I'm surprised that the previous gen iPhone 8/8+ is out selling the newer "better" iPhone XR.

6. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Why. The iPhone 7 was outselling the 8. So Apple pulled it from apl retailers to force people to buy the higher priced 8. PA posted the article here. https://www.google.com/amp/s/investorplace.com/2017/10/apple-inc-iphone-7-outselling-iphone-8-dont-panic/amp/ It is however normal that when a new iPhone comes out, the previous gen has higher sells donto retailers can carriers having drops in prices and running deals to lessen stock they have alreasyboaid foe. In fact VZW just had a sell on the iPhone 6S because they are stuck with a lot of them do to poor sales. Usually it takes until Apples 2nd quarter for sales of the new model to exceed the older model. This time, unless Apple pulls the 8, it's not gonna happen.

4. kennybenny

Posts: 204; Member since: Apr 10, 2017

This is the iPhone 5c all over again..... Is it a coincidence when Apple releases colorful phones their sales dip.

5. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Could it be that they want Touch ID? Because on their country, Face ID is a complete failure for security. These coworkers who are unrelated were able to u lock the original X. https://youtu.be/GM0by68uX90 Also the iPhone 8's are considerably cheaper when the XR is close to $1000 or more outside the US. The XR is a failure and its Apples fault. Skimping on hardware, skimping on features, skimping on accessories, but raising the price. Trying to sell a midrange device, with low end specs and increased price is hurting them. Exactly what they deserve.

8. Leo_MC

Posts: 6623; Member since: Dec 02, 2011

Something is wrong with a video that talks about an iPhone problem and has under 300 views. Apple has not skimped on hardware or features with XR (the later it's even better in some ways); every accessory that is compatible with XS is also compatible with XR (except the cases); every feature (except HDR and 3Dt) that is on XS is also available on XR. XR is just as fast as XS, it's faster - on average - than any Android phone on the market and it's price is exactly the same as last year's Plus model.

20. koioz unregistered

Faster? for how many minutes before it get trottled?

24. Leo_MC

Posts: 6623; Member since: Dec 02, 2011

I have used the xr continuously to test the endurance (btw, it has outstanding battery live: ~10h screen on) and it kept cool (it’s better than how 6s and 7 behaved). So, I don’t know if this phone (or chip) is going to ever be throttled.

9. whatev

Posts: 2129; Member since: Oct 28, 2015

I’d really really really like my dearests fandroids to watch this video and shut their big and smelly mouths https://youtu.be/dcFXEXJicgc

10. tedkord

Posts: 17131; Member since: Jun 17, 2009

Wow, they choose it over a cheap 1080p display. So impressive! There's a reason they don't compare it to other flagship screens.

12. whatev

Posts: 2129; Member since: Oct 28, 2015

Don’t you all keep saying this iPhone should be sold like 300$? You’re so ignorant, just care about specs, and then as you could see specs don’t matter, the same applies to flagship phones, now shut up and apply the cream on the affected area tedturd

14. Tipus

Posts: 795; Member since: Sep 30, 2016

Looks like you need that cream more than anyone here :))

17. whatev

Posts: 2129; Member since: Oct 28, 2015

Lmao, you want some too? I laughed so hard when the android trolls were told the XR was their choice and some of them were so salty after that, it just gives me life, hahaha

19. midan

Posts: 2575; Member since: Oct 09, 2017

So funny

23. whatev

Posts: 2129; Member since: Oct 28, 2015

They are now in denial with comments like “Wow, they choose it over a cheap 1080p display. So impressive! There's a reason they don't compare it to other flagship screens.” LMAOOOO, in the comments of the video most android trolls who are very upset and butthurt are making salty comments like that

25. mootu

Posts: 1409; Member since: Mar 16, 2017

Come off it, the Poco F1 is known for having a $hite screen, thats exactly why JM (apple fanboy) chose it, he knew the XR couldn't lose. Totally rigged test.

11. JMartin22

Posts: 2327; Member since: Apr 30, 2013

Maybe it’s not a primary reason, but I’m sure it’s a consideration. People just like symmetrical phones with bezels, that aren’t using a jarring aspect ratio.

13. whatev

Posts: 2129; Member since: Oct 28, 2015

Well, I’m surprised I have seen many XR’s on the streets lately, I can’t say the same about latest android flagships, even if the XR doesn’t “sell well” I’m kinda sure it will make it to the top ten of best selling smartphones next year

15. sissy246

Posts: 7000; Member since: Mar 04, 2015

I have seen flagship android phones being sold, can't say the same for the xr. I haven't seen one xr out and about yet. I dont think the xr is a bad phone at all, just not worth over about $650. If it was priced at that i think sales would be killing it. Ok, all i have to say, see ya Oh and as for that video, do you believe everything you see on the internet.

16. whatev

Posts: 2129; Member since: Oct 28, 2015

I’ve seen a few note 9, and I have yet to see the mate 20 pro in the wild, haven’t seen a OnePlus 6t yet not even the 6, I can’t deny I’ve seen many Samsung phones lately, but mostly low end to mid range phones, in my opinion the iPhone XR to be such a “failure” is doing better than many other phones

26. mootu

Posts: 1409; Member since: Mar 16, 2017

Shock horror, you havn't seen a phone which isn't officially sold in your country (P20 Pro). You win the dumbest comment on the internet award. BTW here in the UK i have yet to see a XR but Huawei / Honor phones are everywhere along with Samsungs. It all depends on the market and marketing, here in the UK i have seen one Apple advert in the last 6 months yet almost every Tv break has a Huawei P20 Pro advert run in it and it's working for them.

27. mootu

Posts: 1409; Member since: Mar 16, 2017

Double post.

18. whatev

Posts: 2129; Member since: Oct 28, 2015

And btw I’ll ask you the same, do you believe everything you see on the internet? (This is specifically related to apple low sales, like the analysts say every year)

21. koioz unregistered

Like what Microsoft beat Apple as the most valuable US company then Apple rushed mask the stocks to avoid embarassment?

22. whatev

Posts: 2129; Member since: Oct 28, 2015

Did you know that was temporary and at the end of the day apple was back on top? :)))))

28. mootu

Posts: 1409; Member since: Mar 16, 2017

Because Apple went on a huge stock buyback (again). Proven by the outstanding stock dropping across the day, typical Apple tactic by Tim Crook who is desperate to stay on top and artificially propping up the shares to the tune of $100 Billion in 2018.

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