Google's Pixel 10 family is here at last with refined designs, more power, new AI skills, and more
Evolutionary rather than revolutionary, the Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL are up for pre-order today at the same prices as their predecessors.
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The big day has finally arrived for hardcore Google fans looking to ditch their Pixel 8-series (or older) device, and despite some incredibly detailed pre-launch leaks from some rock-solid industry insiders, the search giant has managed to keep a few key Pixel 10, 10 Pro, and 10 Pro XL features a secret until their official announcement.
For the most part, Big G's highly anticipated new super-premium handsets are strikingly similar to their 2024-released predecessors, but if you look back at our comprehensive Pixel 9, Pixel 9 Pro, and Pixel 9 Pro XL reviews, you'll understand that's not necessarily a bad thing.
Pixel 10: pre-order with a $100 gift card
The Tensor G5-powered Pixel 10 has just been announced, and it's already available for pre-order at Amazon with a sweet $100 gift card. Reserve yours before this promo expires.
Looking for a more flagship Pixel 10 experience in a compact form factor? Consider the Pixel 10 Pro instead! It's available for pre-order at Amazon with a $200 gift card!
Users after a larger screen and a serious Gemini AI prowess should consider the latest Google Pixel 10 Pro XL. The just-announced flagship is available for pre-order with a $200 Amazon Gift Card.
Pixel 10 series design - all about refinement... again
Look, you can't expect Google to reinvent the wheel (or the rectangular slab) every year, especially when we can all agree that the company has come really close to cosmetic perfection after almost a decade of continuous refinement work and a few failed experiments.
That being said, it's certainly nice to see the "iconic" camera bar subtly revised to stand out even more on the Pixel 10 family without making the new devices noticeably thicker or heavier. Yes, the overall product weight has slightly increased on all three models compared to their Pixel 9-series forerunners, but that's primarily due to some significant battery size bumps... we'll talk more about in a second.
An interesting claim made by Google is that the Pixel 10 trio uses the "most recycled materials yet for a Pixel" generation, which should however have no impact on long-term durability. In fact, I believe the company didn't market the aluminum frames of the Pixel 9, 9 Pro, and 9 Pro XL as "spacecraft-grade", which means their successors might be even more robust.
The "vanilla" Pixel 10 is definitely more colorful than the "base" Pixel 9, launching in Obsidian, Frost, Indigo, and Lemongrass hues, while the Pixel 10 Pro and 10 Pro XL are a little less playful and a little more "businessy" with Obsidian, Porcelain, Moonstone, and Jade options.
Is the Pixel 10 powerful enough?
Before trying to answer that question, let's take a quick look at the family's full specifications:
Specs
Pixel 10
Pixel 10 Pro
Pixel 10 Pro XL
Dimensions
152.8 x 72 x 8.6 mm
152.8 x 72 x 8.6 mm
162.8 x 76.6 x 8.5 mm
Weight
204 grams
207 grams
232 grams
Display
6.3-inch Actua, 20:9 aspect ratio, 2424 x 1080 pixel resolution, 422 ppi, 60 - 120 Hz refresh rate, Up to 3000 nits peak brightness, OLED, Corning Gorilla Glass Victus 2
6.3-inch Super Actua (LTPO), 20:9 aspect ratio, 2856 x 1280 pixel resolution, 495 ppi, 1 - 120 Hz refresh rate, Up to 3300 nits peak brightness, OLED, Corning Gorilla Glass Victus 2
6.8-inch Super Actua (LTPO), 20:9 aspect ratio, 2992 x 1344 pixel resolution, 486 ppi, 1 - 120 Hz refresh rate, Up to 330 nits peak brightness, OLED, Corning Gorilla Glass Victus 2
Processor
Google Tensor G5, Titan M2 security coprocessor
Google Tensor G5, Titan M2 security coprocessor
Google Tensor G5, Titan M2 security coprocessor
Memory and storage
12GB RAM, 128/256GB internal storage
16GB RAM, 128GB/256GB/512GB/1TB
16GB RAM, 256GB/512GB/1TB
Rear cameras
Main: 48MP wide with f/1.7 aperture, 82° field of view, 1/2" image sensor size
Secondary: 13MP ultrawide with f/2.2 aperture, 120° field of view, 1/3.1" image sensor size
Tertiary: 10.8MP telephoto with optical image stabilization, f/3.1 aperture, 23° field of view, 1/3.2" image sensor size, 5x optical zoom
Super Res Zoom up to 20x
Main: 50MP wide with f/1.68 aperture, 82° field of view, 1/1.3" image sensor size
Secondary: 48MP ultrawide with autofocus, f/1.7 aperture, 123° field of view, 1/2.55" image sensor size
Tertiary: 48MP telephoto with OIS, f/2.8 aperture, 22° field of view, 1/2.55" image sensor size, 5x optical zoom
Pro Res Zoom up to 100x
Main: 50MP wide with f/1.68 aperture, 82° field of view, 1/1.3" image sensor size
Secondary: 48MP ultrawide with autofocus, f/1.7 aperture, 123° field of view, 1/2.55" image sensor size
Tertiary: 48MP telephoto with OIS, f/2.8 aperture, 22° field of view, 1/2.55" image sensor size, 5x optical zoom
Pro Res Zoom up to 100x
Front camera
10.5MP with autofocus, f/2.2 aperture, 95° ultrawide field of view
42MP with autofocus, f/2.2 aperture, 103° ultrawide field of view
42MP with autofocus, f/2.2 aperture, 103° ultrawide field of view
Battery capacity
4,970mAh (typical)/4,835mAh (minimum)
4,870mAh (typical)/4,707mAh (minimum)
5,200mAh (typical)/5,079mAh (minimum)
Charging
Up to 55% in about 30 minutes using 30W USB-C PPS charger or higher (sold separately)
Pixelsnap wireless charging (Qi2-certified) up to 15W
Up to 55% in about 30 minutes using 30W USB-C PPS charger or higher (sold separately)
Pixelsnap wireless charging (Qi2-certified) up to 15W
Up to 70% in about 30 minutes using 45W USB-C PPS charger or higher (sold separately)
Pixelsnap wireless charging (Qi2.2-certified) up to 25W
Materials and durability
Corning Gorilla Glass Victus 2 polished back with satin finish spacecraft-grade aluminum frame IP68 water and dust resistance
Corning Gorilla Glass Victus 2 silky matte back with polished finish spacecraft-grade aluminum frame IP68 water and dust resistance
Corning Gorilla Glass Victus 2 silky matte back with polished finish spacecraft-grade aluminum frame IP68 water and dust resistance
Software
Android 16 Seven years of OS, security, and Pixel Drop updates guaranteed
Android 16 Seven years of OS, security, and Pixel Drop updates guaranteed
Android 16 Seven years of OS, security, and Pixel Drop updates guaranteed
Connectivity
Wi-Fi 6E, Bluetooth 6, NFC
Wi-Fi 7, Bluetooth 6, NFC, Ultra-Wideband chip, Thread networking technology
Wi-Fi 7, Bluetooth 6, NFC, Ultra-Wideband chip, Thread networking technology
Okay, so just as expected, the Pixel 10, 10 Pro, and 10 Pro XL all share a hot new Google Tensor G5 SoC. This is (unsurprisingly) advertised as the search giant's "most powerful silicon yet", but of course, we'll have to wait for post-release tests and real-life use to find out if the latest Google-made chip can hold its ground against Qualcomm's Snapdragon 8 Elite (found inside the likes of the Galaxy S25, S25 Ultra, and OnePlus 13) or Apple's fast-approaching A19 and A19 Pro.
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For the time being, it's definitely encouraging to see the Tensor G5 promise 34 and 60 percent improvements in central processing and machine learning performance respectively compared to the Tensor G4 powering last year's Pixel 9 trio (and the Pixel 9 Pro Fold, of course). Curiously enough, there are no words on any notable graphics processing upgrades, but the Pixel 10 series still sounds like an absolute beast, especially when you also take battery life into consideration.
Yes, the Pixel 10, 10 Pro, and 10 Pro XL all manage to squeeze bigger cells than their predecessors into largely unchanged bodies, promising "30+ hour" endurance between charges in "normal" usage conditions and "up to 100 hours" of battery life with Extreme Battery Saver functionality enabled. The charging speeds are also enhanced across the board, and while the entire family predictably supports Google's hot new Pixelsnap accessories, only the Pixel 10 Pro XL can squeeze up to 25W speeds out of them.
Camera hardware and software - what's changed, what's not
This wouldn't be a Google release without an extensive discussion about photography, and while the camera hardware on the Pixel 10 Pro and 10 Pro XL looks virtually unchanged, the "vanilla" Pixel 10 employs a totally different combination of rear-facing snappers than the non-Pro Pixel 9.
We're talking a rather modest-sounding 13MP secondary ultra-wide-angle lens instead of a 48MP one on the Pixel 9, but also an entirely new 10.8MP telephoto sensor... that's obviously not quite as advanced as the Pixel 10 Pro and 10 Pro XL's telephoto camera. The result should be a more versatile, and yes, a more powerful imaging experience, which Google claims is unrivaled in the Pixel 10's "class", at least in terms of zoom quality.
Of course, "serious" shutterbugs will want to primarily consider the Pixel 10 Pro and 10 Pro XL, which naturally claim to deliver Google's "best camera system yet", with 100x Pro Res Zoom as the most important improvement over the already exceptional 9 Pro and 9 Pro XL. Gemini makes a bunch of other magical photography stuff possible, including Auto Best Take, Camera Coach guides, Face Unblur, Auto Unblur, Auto frame, Photo Unblur, and of course, Magic Eraser.
So... much... AI goodness
Does Google have the best artificial intelligence features in the mobile industry right now? Even if you don't think that's true (which it kind of unquestionably is), you have to appreciate the scale and ambition of some of the latest Gemini Nano-powered tools.
Magic Cue is without a doubt the most exciting and sophisticated such tool, crucially contributing to making the Pixel 10 family truly proactive in addition to more powerful than all previous Google-made phones. On paper, this looks like a potential game changer for AI technology as a whole, aiming to not just answer your questions and solve your online problems, but anticipate them across apps and services like Phone and Google Messages.
The aforementioned Camera Coach feature is another very interesting use of Gemini intelligence, offering tips for lighting, composition, and a lot more to help you become a better photographer. Apart from expanding the reach and power of its AI skill set, Google is obviously also working hard on continuously improving existing functionalities like Call Screen, Gemini Live, and Voice Translate.
Pricing and availability
In line with pretty much all recent rumors (and unlike the Pixel 10 Pro Fold), Google's new non-foldable phones are all set for a US release by the end of the month. Specifically, on August 28, although you don't have to wait until then to place your pre-order and be sure you'll get your hands on one of these bad boys as soon as possible.
Are you pre-ordering any of Google's new phones?
Yes, I'm getting the Pixel 10
0%
Yes, I'm getting the Pixel 10 Pro
12.5%
Yes, I'm getting the Pixel 10 Pro XL
25%
No, I'll wait for the reviews/better deals before deciding
20%
No, and I don't have any intention of ever buying them
42.5%
Also in line with all pre-launch speculation, the Pixel 10 starts at $799, the Pixel 10 Pro costs $999 and up, and the cheapest Pixel 10 Pro XL model can be yours for $1,199. Keep in mind that the 10 Pro XL starts at 256 gigs of internal storage space, unlike the Pixel 10 and 10 Pro, which offer 128 gigs of local digital hoarding room in their entry-level configurations.
"Iconic Phones" is coming this Fall!
Good news everyone! Over the past year we've been working on an exciting passion project of ours and we're thrilled to announce it will be ready to release in just a few short months.
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Adrian, a mobile technology enthusiast since the Nokia 3310 era, has been a dynamic presence in the tech journalism field, contributing to Android Authority, Digital Trends, and Pocketnow before joining PhoneArena in 2018. His expertise spans across various platforms, with a particular fondness for the diversity of the Android ecosystem. Despite the challenges of balancing full-time parenthood with his work, Adrian's passion for tech trends, running, and movies keeps him energized. His commitment to mid-range smartphones has led to an eclectic collection of devices, saved from personal bankruptcy by his preference for 'adequate' over 'overpriced'.
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