Last weekend, T-Mobile sent out a mailer, trying to get BlackBerry owners to switch
to the Apple iPhone 5s
. BlackBerry fans were up in arms, leading T-Mobile CEO John Legere to say that he would look into the matter
. Even BlackBerry's new CEO was peeved
. So on Wednesday, T-Mobile CMO Mike Sievert announced a new trade-in offer for BlackBerry users who are already on, or want to be on T-Mobile.
The deal starts Friday. T-Mobile will give you $200 for any working BlackBerry, no matter how old, as long as it is in working condition. And while you are free to buy any new smartphone on T-Mobile's roster, if you choose a new BlackBerry device, you will save an additional $50 off the price. And you don't have to currently be a T-Mobile customer to get the discount. You can use the trade-in in conjunction with the current T-Mobile promotion that pays your ETF, if you leave a specific carrier for T-Mobil
"Starting this Friday, we’re offering $200 credit toward a new device when you trade in your current BlackBerry and upgrade to one of the latest, greatest devices. Purchase any device we offer at T-Mobile. It’s that simple. Bring in your old, working BlackBerry and we’ll give you $200 toward a new BlackBerry or any of our other state-of-the-art smartphones.i In addition, for those existing T-Mobile BlackBerry customers trading-in and choosing a new BlackBerry Q10 or Z10, we're offering an ADDITIONAL $50 off the purchase price of that new BlackBerry. These offers will be available for a limited time.
With our new $200 trade-in offer, combined with our Contract Freedom program (which pays off your early termination fees when you switch to T-Mobile and trade-in your eligible device), that’s a pretty sweet deal for any BlackBerry user. Whoever your current carrier may be.ii There has never been a better time for BlackBerry users to switch to T-Mobile."-Mike Sievert, CMO, T-Mobile
T-Mobile's CMO, Mike Sievert, points out that the trade-in value of most BlackBerry models ranges from $5 (think BlackBerry Storm
) to $100. T-Mobile, he says, is willing to pay $200 for each old 'Berry brought in to use toward a trade. He adds that he is happy to have seen all that passion from BlackBerry users over the last few days. Parroting John Legere, he says that "We hear you
Are BlackBerry fans happy with this? Can both sides now shake hands and make up.