T-Mobile targets BlackBerry users with new mailer for Apple iPhone 5s
T-Mobile is currently offering the Apple iPhone 5s for $0 down and 24 monthly installments of $25 which works out to $600. T-Mobile's website shows just two BlackBerry handsets available. The BlackBerry Curve 9315 is $0 down with 24 monthly installments of $7 due. That works out to $168. The refurbished version of the BlackBerry Curve 9315 is $0 down with 24 monthly installments of $5 which adds up to $120. The lone BlackBerry 10 model on the site is a refurbished BlackBerry Q10. The QWERTY equipped 'Berry is $0 down with 24 monthly payments of $16 due. That adds up to $384.
With T-Mobile's decision to phase out in store sales of BlackBerry, does this mailer really surprise anyone?