Sony outs Xperia Z promo videos narrating the craftsmanship and screen technology

Sony outs Xperia Z promo videos narrating the craftsmanship and screen technology
Sony issued a number of Xperia Z videos in the last few days, where it touts the virtues of its first quad-core Full HD 5-incher. The promo footage is very tastefully done, with Sony narrating the precision with which the chassis was made with the company's waterproofing expertise.

The pretty Full HD screen also gets a promo, explaining why the Mobile BRAVIA Engine tech warrants the name Reality Display, as it plays with our brains' perception of memories and reality. The only downside of Sony's displays we were able to observe were the weak viewing angles that wash out the colors when you tilt the handset.

We find out that both the front and back are made out of "tempered" glass, which is most likely Asahi's Dragontrail panels, and that the displays are done with the sensor-on-lens technology, which is similar to the in-cell touch display of the iPhone 5, and brings the touchscreen layer closer to the panel, thus improving responsiveness, and making images more vivid.

Sony also listed its favorite video from CES demonstrating the waterproof chassis of the Xperia Z, and it already outed a video demonstrating the battery-saving Stamina Mode of the phone, which we are embedding below as well, alongside the original promo footage.

source: Sony (Facebook)

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Xperia Z
  • Display 5.0" 1080 x 1920 pixels
  • Camera 13.1 MP / 2.2 MP front
  • Processor Qualcomm Snapdragon S4 Pro, Quad-core, 1500 MHz
  • Storage 16 GB + microSDHC
  • Battery 2330 mAh(14h 3G talk time)

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26 Comments

1. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

This looks like it's Sony's bread & butter, I hope it does well, because the new devices from Samsung & HTC are going to be killer.

6. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Big problem for Sony in the U.S. is no VZW edition. Nokia demonstrated the limitation of carrier exclusivity with the L920. I hope Sony learns from Nokia's experience.

7. adjou

Posts: 106; Member since: Jul 06, 2010

There will be either Xperia Z or Xperia ZL for Verzion, Sprint, and T-Mobile. At&t picking neither of them.

15. BabyWade

Posts: 43; Member since: Jun 12, 2012

The ZL is actually coming to AT&T

19. akshat01

Posts: 1; Member since: Jan 16, 2013

Can you point me to some written proof? I want to be sure and wait else I might go for the HTC ONE X+

8. pyradark

Posts: 895; Member since: Jun 10, 2012

THINGS CAN CHANGE Especially to SOny, as they are in a Comeback Mode this year

9. wendygarett unregistered

Oh mordecai, you don't need to be back pedalling all the time... you love droid DNA, you should proud of it for being an early adopter of 1080p... But the problem I see from you is that you keep criticise your competitor Just to make yourself better, you don't need to do so my friends... maybe you don't trust sony much... Sony is actually popular mainly on Europe and commonwealth country... Not popular enough in US... as much as I love this device, I will always give a huge credit to HTC, for making a wonderful sturdy product... You should keep loving it and ignored others competitor.... +1 for you because I want to do it for a very long time :)

22. ranzst

Posts: 9; Member since: Jan 28, 2013

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11. big.e927

Posts: 94; Member since: Nov 21, 2012

I agree on the Samsung part. As for HTC, idk, Sony is starting to get the 2nd top spot only to Samsung my friend.

16. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

The HTC Butterfly J is EXACTLY what the Sony Xperia Z wants to be. It's already out & it has the 1080p HD screen, it's water proof, it has a MicroSD card slot. The only difference is that it has a 8MP camera as opposed to the 13MP on the Xperia Z. The cameras are on par with each other. No difference what so ever. The Sony Xperia Z is a clone of the HTC Butterfly J with a 13MP camera, so it wouldn't be 100% the same. lol The NEW HTC's & Samsung's will kill the Sony Xperia Z, because of the new ARM A-15 quad-cores. Also Sony is not making more phones than HTC. I am sorry to give you bad news there. HTC makes Android & WP.

18. darac

Posts: 2156; Member since: Oct 17, 2011

What's your problem with Sony? Trying to justify the DNA purchase maybe? This phone beats out the butterfly with slimmer design, larger battery, better camera with HDR and second generation Exmor sensor. And Sony makes more smartphones than HTC, (8.9 million vs 8 million in the last report ) so you night check your facts again

21. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

I don't have a problem with Sony at all. I really want them to succeed. The problem is that they want to go about it the wrong way. I REALLY wish they would have put an ARM A-15 quad-core in their phones & then everything would be alright. Look the Xperia Z is going to come out in the Spring of '13. HTC's M7 & Samsung's Galaxy S IV are also coming out in the Spring. That means that the Xperia Z will be obsolete from its release date. The Xperia Z is going to be just like 2012 Sony models. Everyone will overlook them because there are better available. Why would anyone get an Xperia Z if there is a M7 or a Galaxy S IV available? If Sony would have had a quad-core A-15 then it would stand a WAY better chance. The Sony Xperia Z is just a different looking HTC Butterfly J with a 13MP camera. Again 2012 tech going up against next gen 2013 tech all in the Spring of '13. Just a bad move by Sony in my opinion. Also I don't need to justify my HTC Droid DNA purchase at all. I have been enjoying my DNA since Nov. 21st. My DNA is rooted with a custom ROM & Kernel & I have it overclocked to 1.7GHz. My phone is EPIC in every way. The camera is SICK (it has HDR), the speed & fluidity of the Qualcomm Krait S4 Pro quad-core with the Adreno 320 running Jelly Bean is a pleasure I can't describe. I have NEVER owned a better phone. This phone kills my old Samsung Galaxy Nexus. The 1080p SLCD 3 is truly a modern marvel that I enjoy every day.

25. ranzst

Posts: 9; Member since: Jan 28, 2013

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24. ranzst

Posts: 9; Member since: Jan 28, 2013

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23. ranzst

Posts: 9; Member since: Jan 28, 2013

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14. InspectorGadget80 unregistered

Non of their new flag ships wont have water resistant & dust proof. & htc got rid of their sd card support

20. Bedz81

Posts: 84; Member since: Dec 30, 2012

Not to mention their lack of support to their old models a la 2011 range.

2. InspectorGadget80 unregistered

Great video from Sony shows u how u can see the colors with the naked eye

3. darac

Posts: 2156; Member since: Oct 17, 2011

Beautiful!

4. bakhtawar

Posts: 41; Member since: Nov 22, 2012

sony just best !

5. spiderpig2894

Posts: 597; Member since: Jan 10, 2012

It may sound weird but I always get goosebumps when watching their videos featuring their flagships since Xperia S. I love how they create videos!

10. big.e927

Posts: 94; Member since: Nov 21, 2012

This is a truly amazing looking phone, it's actually better than the HTC DNA. I'm more of a Samsung guy, so I'll wait and see what the GS4 has to offer before thinking about grabbing this. But damn did Sony make this phone look hella good in the video...

12. rickysam

Posts: 44; Member since: Jan 07, 2013

that second videos is awsome .I really wants to checkout how does it work in that phone..... i am excited as i had a damn good experience with the bravia 1 engine of xperia s

13. rickysam

Posts: 44; Member since: Jan 07, 2013

well i am not a big fan of the z&zl design infact i dont even think it as a design but a rectangle.But some photos and videos of these devices make a' wow'from me even without my knowledge..finishing of the phone stands really well than many of other phones

17. jackhammeR

Posts: 1548; Member since: Oct 17, 2011

stamina mode?...jesus..what a marketing crap

26. ranzst

Posts: 9; Member since: Jan 28, 2013

Kindly please check this (keyword) video in youtube. A man owns DNA Droid Verizon Carrier, and he will tell you how Droid DNA breaks its glass.. ( Droid DNA breaks line fine china )

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