Sony is the number two smartphone manufacturer in India by value of sales, leap frogging over Apple

Sony is the number two smartphone manufacturer in India by value of sales, leap frogging over Apple
Samsung is the largest smartphone manufacturer in India. But when Sammy looks down, it no longer sees Apple chasing it. Instead, Japanese manufacturer Sony has surpassed Apple to become the second largest smartphone manufacturer in the country. Sony has been able to leap over the producer of the iPhone, by concentrating on low priced handsets in the range of 10,000 ($166 USD) Rs to 20,000 Rs. ($333 USD). A 300 Crore ($65 million) marketing campaign also helped.

According to research firm IDC, based on the value of phones sold, Sony's share of the Indian smartphone market hit 9.1% in the fourth quarter of 2013. While that was well behind Samsung's 43% slice of the Indian smartphone pie, it was 2.1 percentage points ahead of Apple's 7% share for the three months ended in December.

Looking at the actual number of phones sold in the fourth quarter, Samsung was on top with a 38% share. Micromax was next with 13%, followed by Sony and Apple. The two had volume shares of 5.5% and 2% of the Indian smartphone market, respectively.

The top phones for Sony in India during that quarter, were the Sony Xperia M Dual and the Sony Xperia C. For the quarter that just ended in March, analysts say that Sony was hurt by Apple's re-release of the Apple iPhone 4 in the country, as an entry-level model priced at $375. In addition, the forked-Android powered Nokia X could also have been a tough challenger for Sony's entry-level Android phones in the region.



Thanks for the tip, Anson!

source: XperiaBlog

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66 Comments

1. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Nice achievement. But still a distant second after samsung. And apple has no chance in emerging markets because android is popular there and their overpriced mediocre hardware aint helping either.

4. LiyanaBG

Posts: 381; Member since: Nov 07, 2013

India has always been buying everything sony they buy it just for the brand just to show off there friends. they don't buy it for its software/features or design.

5. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

They buy it because of the cheap price and yes, the brand (which is Samsung). I think the 43% who got Samsung are mostly low to mid end phones, same goes to Sony, the top seller Sony phones in India are Xperia C and M Dual which is cheap.

30. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

No it is sony had better low end phones....i have seen many with xperia E..but when they want to buy mid range and flagship smartphones most of then end up with samsung...that's how it is in india....but with moto g's arrival sony should be careful....

31. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

My apologies for all those typos...

20. chandancherry

Posts: 32; Member since: Jun 25, 2013

sony is known here as a top T.V. company and this helps it in its mobile marketing also. But sony's design and android skin also contributes towards the sales. For show off, apple is bought here.

47. Nexus4lifes

Posts: 294; Member since: Feb 13, 2014

Apple is more popular than Sony in India... so your argument is void... However i completely understand the girl in you siding apple.. unlock phone open facebook, twitter lock phone iphone suits this best...

53. nokia12

Posts: 610; Member since: Nov 19, 2013

You are wrong here buddy.. Apple is the brand here where People Show off ... Sony is successful because in 2013 it had the best value for money phones.. Xperia M just had no competition until moto G. Xperia C was the only decent 5 incher branded smartphone until galaxy grand 2.arrived. Xperia SP the best Performance phone.. then Xperia ZR . Sony phones were a lot cheaper than samsung counterparts.. that's why the success

40. Amir1 unregistered

sony is going up one step at a time. slowly but surely. they deserve it. they are bringing great devices to the market ever since the beginning of last year.

2. wilsong17 unregistered

Smart people choose superior phone over style and popularity

7. Hassan420i

Posts: 24; Member since: Jun 23, 2013

smart people make the 3rd ranked manufacturer popular over the top selling manufacturer... LOL

35. mayur007

Posts: 593; Member since: Apr 10, 2012

3rd is micromax iphone is around 5 or 6

55. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

So the headline is not for BEST SELLER, but about the distant second. ROTFL Can we imagine if Sony would be on the headline , if Apple(or the lame M8 brick) was the best seller in India????

65. papss unregistered

Lame joke... Bricks are square

66. Topcat488

Posts: 1415; Member since: Sep 29, 2012

You mean square like WP's?

3. jeeta444

Posts: 154; Member since: Mar 24, 2014

No.2 in india....great job Sony...!

8. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

No. 3 will soon be Nokia.

10. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Nah only if nokia made smartphones.

12. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Uh...are you okay? Nokia didn't make smartphones? Are you okay dude?

25. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

But, but they make windows phones they didnt mention smartphones anywhere. Even apple dont make smartphones they make iphones. So Only android phone are smartphones.

27. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

But, but, you didn't mention Android phones are smartphones. lol Gotcha.

28. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Read the Last line i did mention. Every other tech site does mention a phone as android smartphone.

34. mayur007

Posts: 593; Member since: Apr 10, 2012

haha this is the post of the day i agree honestly android is the only smatphone os right now

43. Amir1 unregistered

true. android is the most mature OS. the rest lag behind.

63. sbw44

Posts: 433; Member since: Dec 04, 2012

100% true! the rest lag behind in LAG! Android is the best best OS if you want the best lag possible! I mean if a Note3 can still lag... WOW

62. sbw44

Posts: 433; Member since: Dec 04, 2012

Dude please give me the definition of smartphone? I mean seriously, I knew some of were mindless idiots but I didn't know you were that stupid!

15. Felix_Gatto

Posts: 942; Member since: Jul 03, 2013

If Nokia X family have at least Snapdragon 200(Cortex-A7 variant, not that crappy A5). It would have a better performance and a better support for newer OS version.

16. Felix_Gatto

Posts: 942; Member since: Jul 03, 2013

I'm sure that Nokia X, X+, and XL will stuck forever in 4.1.2, thanks to the crappy Snapdragon S4 Play. Even Mediatek chipsets are more reliable than S4 play, Cortex-A5 is the worst ARMv7 CPU in the world.

17. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

If I'm not wrong, the Nokia X family won't get Android updates but it will get Nokia updates which is from Nokia itself. The Nokia X just got an update recently. And yeah, Nokia should've use better processors on their X phones.

24. Felix_Gatto

Posts: 942; Member since: Jul 03, 2013

Not only Nokia X, other smartphones that use S4 Play are also stuck on 4.1.2.

* Some comments have been hidden, because they don't meet the discussions rules.

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