Snapchat adds universal search to make navigating the app easier
Navigation buttons were added to Snapchat only since this past June, so for many users the search bar will be a big help in finding the various features and content available on Snapchat. Universal search can also lead to additional revenue for Snapchat, which can use every additional penny it can find since it is going public early this year with a $25 billion IPO. The search results themselves can be turn into very valuable real estate as Snapchat could start charging advertisers for sponsored results.
Since Snapchat doesn't provide a list of recommended accounts for users to follow like Instagram does, the new universal search feature could help current subscribers discover fellow Snapchat users that they would like to keep an eye on. Overall, the universal search bar sounds like a very welcome addition for users and for Snapchat's parent company, Snap.