Report: Amazon looking for a HERE cut3
Amazon is looking for a piece of HERE as a way to offer one and two-hour delivery options for its retail customers. The mapping service can give Amazon an edge in figuring out the best route to take to beat the traffic. And having a partner like Amazon could help spread the cost of keeping HERE on the cutting edge of technology, which is an expensive endeavor. Plus, with countless vans making delivery runs, Amazon drivers can provide real-time intelligence on road conditions and traffic.
Besides Amazon, automaker Renault and supplier Continental are said to be interested in taking a piece of the action. There is no word on how much of HERE's equity might be purchased by Amazon or other potential buyers. Pricing is also unknown at the moment. BMW, Audi and Mercedes purchased HERE for $3.07 billion from Nokia last August.