Qualcomm turns augmented reality into a mobile gaming platform
Qualcomm also announced that it is offering prizes totaling $200,000 to the winners of its first Augmented Reality Application Developer Challenge. Developers must use Qualcomm's SDK to produce "the most effective, entertaining and functional new application package". Details about the contest can be found at this link. Submissions will be accepted sometime this coming November through January 7th 2011 and the winner will be announced at MWC 2011. The first place winner will receive $125,000 with $50,000 awarded for second place and $25,000 going to the third place selection. A Qualcomm rep stated that for games like Rock'Em Sock 'Em robots to be financially viable, the platform must work across multiple platforms. While the early focus has been on Android, a three way battle was set up between an Android powered Nexus One using Bluetooth, a Wi-Fi running Nokia N900 using Maemo and a Dell Latitude laptop, all synchronized and playing the same game using three separate and different platforms.
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source: Qualcomm, Mattel via Engadget