Piper Jaffray analyst Munster says that Apple is working on Augmented Reality

Piper Jaffray analyst Munster says that Apple is working on Augmented Reality
Piper Jaffray analyst Gene Munster says in a research note passed along to clients, that Apple is working with augmented reality. In the note, Munster writes that Apple has a "small team working and exploring the augmented reality space." Ironically, this note comes a day after Google X chief Astro Teller told an audience at SXSW that the most infamous AR device, Google Glass, was over hyped. Google has taken a break on selling the connected specs to consumers as it is rumored to be working on a second-gen version.

The analyst says that augmented reality has a chance to be "as profound a technology platform as the smartphone today." He also noted that Apple's advantage in designing fashionable devices can help it produce something that might be more desirable to consumers than AR products currently on the market.

Despite all this, Munster says that there is no guarantee that at the end of the day, all of this work will result in a product for consumers. Even if nothing comes of this work now, Apple might find it to be technology it can use in the future for a stand alone product, or to enhance another device.

source: WSJ

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16 Comments

1. MrHate

Posts: 318; Member since: Feb 09, 2015

Before wrong comments pop up, VR (Occulus Rift etc.) is not AR. (Google Glas, Hololens) Oh wait and of course Apple is copying from McDonalds for working on AR. What's next? The iCheese?

3. nctx77

Posts: 2540; Member since: Sep 03, 2013

I don't see the point of owning this. It seems cool to try out at a store or amusement park or something, but why would I want to own this?

24. tedkord

Posts: 17410; Member since: Jun 17, 2009

It's redundant for you. Your reality is already augmented by the RDF.

8. Iodine

Posts: 1493; Member since: Jun 19, 2014

Apple is working on hudreds of things. If they are considering an consumer launch they probably came up with such a technological breaktrough that will be so huge that people will consider it as the begining of a new category. You know like Apple watch.

21. RebelwithoutaClue unregistered

So what technological breakthrough did they make with the Apple Watch? The category smartwatch is already there

22. Iodine

Posts: 1493; Member since: Jun 19, 2014

It's the first and only modern smartwatch. The smartwatch category literally didn't existed before as now sudenly everybody will want an Apple watch. Apple watch is the mariage of powerfull technologies, easy to use and a beautifull design. And why I think it defines a category ? It's Apple they do revolutionary products and it's the most loved and hated watch of all time - people weren't even thinking about watches before. It's the first watch people (including you) care about.

23. tedkord

Posts: 17410; Member since: Jun 17, 2009

Beautiful design. That's hilarious. But that was extremely typical iFan history revision. Thanks for the laugh.

25. tedkord

Posts: 17410; Member since: Jun 17, 2009

I notice you didn't answer his question, but rather went into an amusing tap dance. His question was, what technological breakthrough did the iWatch introduce?

26. RebelwithoutaClue unregistered

If it LITERALLY didn't existed, there would be NO smartwatch ever. Stop misusing the word literally. And yes people have been thinking of it before and no it's not the first watch I care about, I don't care for it at all. All you are doing right now is showing proof of the RDF of Apple.

10. TBomb

Posts: 1563; Member since: Dec 28, 2012

I can only imagine the pricetag on them if they ever came out....

12. Crispin_Gatieza

Posts: 3148; Member since: Jan 23, 2014

iGlasses?

14. Awesoman64

Posts: 292; Member since: Mar 18, 2015

Apple glass might be a better name.

13. Awesoman64

Posts: 292; Member since: Mar 18, 2015

Alright, who is one for a clash between iSheeps and Sammys? *grabs popcorn*

18. tedkord

Posts: 17410; Member since: Jun 17, 2009

There's no need for a clash. I'm supremely supremely satisfied that my Note 4 is the best phone on the market by a large bit. Number 2 is a speck in its rear view mirror. Past of that security comes from the fact that nearly every reviewer had ranked the Note 4 as best, and the other guy as second best.

16. 99nights

Posts: 1152; Member since: Mar 10, 2015

The possibilities that augmented reality have is cool, I've messed around with it on the 3ds and it's pretty decent their. Although has a long way to go, i would love to see full blown 3d backgrounds.

20. tedkord

Posts: 17410; Member since: Jun 17, 2009

It's probably true, they've hired Elroy Panasonic as lead programmer/designer.

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