Google X chief says Google learned its lesson from Google Glass saga
At SXSW on Tuesday, the chief of the Google X division that spawned Google Glass admitted that Google made some mistakes in letting hype about the device get way out of proportion to what the product could deliver. Astro Teller told those assembled at the annual festival that the device was merely a prototype and even at $1500, was not a finished product. While Google has stopped selling Google Glass to consumers, it still offers the device to the enterprise.
Glass ran into plenty of controversy with some bars saying that they would ban those wearing it from the premises as other patrons would be concerned about being photographed on the sly. Some drivers were ticketed for wearing Google Glass while behind the wheel (although the court tossed at least one case). Worried about Glass users making illegal video copies of movies from their theater seats, the MPAA banned the device from movie theaters.
While Google Glass did become a pop culture item, developers started getting bored with it by last year's fourth quarter. Teller did say that all of the problems that Glass suffered through could be considered a learning process to help Google better prepare for the future of Google Glass and other wearable devices. Google apparently did learn its lesson since it has stated that any new generation of Glass will not be made public until it is already to be sold to the public. "We allowed and sometimes even encouraged too much attention for the program," Teller said.