Google X chief says Google learned its lesson from Google Glass saga

Google X chief says Google learned its lesson from Google Glass saga
Remember how cool you thought Google Glass was on that April day in 2012 when Google unveiled a video of what was then called "Project Glass"? Donning the wearable device allowed the user to read texts and dictate a response by voice. It also presented navigation for walking in New York City and inside a Strand bookstore in the Big Apple. The capabilities of the camera were displayed as a quick photo was snapped and shared quickly via vocal cues, and a video chat allowed the Glass wearer to share his point-of-view to a lady friend. For most people, their first thoughts upon seeing the video was "I want this," and "Where can I get one?"

At SXSW on Tuesday, the chief of the Google X division that spawned Google Glass admitted that Google made some mistakes in letting hype about the device get way out of proportion to what the product could deliver. Astro Teller told those assembled at the annual festival that the device was merely a prototype and even at $1500, was not a finished product. While Google has stopped selling Google Glass to consumers, it still offers the device to the enterprise.

Glass ran into plenty of controversy with some bars saying that they would ban those wearing it from the premises as other patrons would be concerned about being photographed on the sly. Some drivers were ticketed for wearing Google Glass while behind the wheel (although the court tossed at least one case). Worried about Glass users making illegal video copies of movies from their theater seats, the MPAA banned the device from movie theaters.  

While Google Glass did become a pop culture item, developers started getting bored with it by last year's fourth quarter. Teller did say that all of the problems that Glass suffered through could be considered a learning process to help Google better prepare for the future of Google Glass and other wearable devices. Google apparently did learn its lesson since it has stated that any new generation of Glass will not be made public until it is already to be sold to the public. "We allowed and sometimes even encouraged too much attention for the program," Teller said.

source: Reuters



1. kryme

Posts: 469; Member since: Oct 24, 2013

i like that they raising the bars something apple is afraid of doing....

2. LeBrownJames

Posts: 201; Member since: Mar 17, 2014

As what the people from Area 51 says: "Mankind is not yet ready for this kind of technology."

3. Gnobias

Posts: 13; Member since: Mar 11, 2015

"admitted that Google made some mistakes in letting hype about the device get way out of proportion to what the product could deliver" That and the 1500 dollar price. Not sure what they were thinking.

6. LeBrownJames

Posts: 201; Member since: Mar 17, 2014

and saying that it is merely a prototype and not a finished product. It's like buying a demo device at $1500. SMH.

8. My1cent

Posts: 370; Member since: Jan 30, 2014

Well what's the old technology we still use today? Battery!

4. Chuck007

Posts: 1411; Member since: Mar 02, 2014

With the amount of spying agencies around snooping around the globe it I find it really bewildering how anyone will be interested in such a device. I for one am glad it's no longer a thing.

5. arch_angel

Posts: 1651; Member since: Feb 20, 2015

It's a cool device bruh I are glad it's gone.

7. Asa17

Posts: 22; Member since: Sep 05, 2014

"Remember how cool you thought Google Glass was on that April day in 2012 when.." No, I always thought this was stupid. I don't need a piece of hardware on my face to check my social media (I don't even use social media tbh) or messages. Even the Smartwatch is a better idea than Smartglasses and has a lot more potential (even though I still don't own one).

14. engineer-1701d unregistered

it was never meant for stupid social media idiots its for police, doctors, workers in the field helping others, and language translation on the fly. anyone against glass should go live under a rock. and if you think its snooping you dont know s every atm has a camera every intersection video taken and cameras at malls and buildings and elevators everywhere get over it if your doing illegal things your screwed but for the right people of the world this is the future. i used it a few times and i did not like having to look up all the time but thats because its on one eye but i would love to use it while making a repair video for other techs that need to know how or see what i see and vis versa

9. Sniggly

Posts: 7305; Member since: Dec 05, 2009

It's nice to know that Google isn't giving up on Glass and wearables, at least.

10. surethom

Posts: 1722; Member since: Mar 04, 2009

Google please bring back the Google Nexus player but at a cheaper price, this is a very good IOT device.

11. Cyberchum

Posts: 1095; Member since: Oct 24, 2012

Unless it can serve as an improved electronic contact lense (with zoom-in/out capabilities) to aid my otherwise poor sight, I won't gaf of it succeeds or fails.

12. dirtydirty00

Posts: 428; Member since: Jan 21, 2011

i still have mine. away in its box. maybe in 40 years itll be worth a ton like some of those rare toys today

13. matistight

Posts: 997; Member since: May 13, 2009

Notification wise, the $70-$300 smart watches do the same thing. So why buy this...for a camera? So the screen in right at your eye? It's a cool experience, but not for $1500. I'd pay $300 at most (and yes I've used one for about 4 day, glad I never bought one)

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.