OnePlus X was a sales flop, but the new Bullets Wireless earphones are very popular
Design-wise, the OnePlus X is a small piece of art made of glass and an aluminum frame. Even so, the smartphone didn't find enough audience to make it a market success, on the contrary. The OnePlus X sales were so low that forced the Chinese handset maker to reassess its decision to manufacture mid-range products and instead focus completely on flagships.
According to OnePlus' CEO, Pete Lau, his company “aimed to create a best in class flagship-lite product,” but despite the fact that people loved the design, few decided to buy it over the company's flagships.
On the flip side, one of the most recent products that Pete Lau didn't expect to sell so well, the Bullets Wireless earphones have been “overwhelmingly well received.”