Nike will continue to sell and support the FuelBand; new METALUXE colors coming

Nike will continue to sell and support the FuelBand; new METALUXE colors coming
On Friday, we passed along the news that Nike was 86'ing the Nike FuelBand. Besides probably making Apple CEO Tim Cook extremely unhappy (he is said to wear his religiously), the news seemed to indicate that Nike would be leaving the wearables business. Talk that Nike had passed out pink slips to 80% of the employees working on the FuelBand had fueled the talk (see what we did there?) that Nike was closing the division.

As it turned out, Nike admitted on Saturday that it did layoff some workers in the FuelBand division, but only a small number of employees. And yes, that means that Nike is apparently not going to stop selling the Nike+ FuelBand SE. In fact, the company says that it is planning on offering the device in new METALUXE colors. Nothing was said by Nike about future versions of the device though, which could mean that Nike is indeed wrapping things up. One person with inside knowledge of Nike's plans, said that the company could be looking to sell out its current inventory while it decides what to do in the future.


As we previously mentioned in our earlier story, Apple CEO Tim Cook sits on the Nike board. That could help the sporting goods giant succeed with a new focus on software that it could sell to Apple, and other tech firms working on wearable devices. While the FuelBand has brought some positive attention Nike's way, the company never offered an Android app and the FuelBand is considered by some to be too simple a device when compared to the new smartwatches and fitness trackers that are now being released.

source: Recode via TechCrunch

FEATURED VIDEO

5 Comments

1. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Nike, please "just kill it". The future is not "FuelBand" and iOS. These bands have thousands of terrible reviews. Just utter junk. Please stop making them.

2. engineer-1701d unregistered

the biggest problem with the Nike Fuel band is they only support iOS if it was an Android system added: then it would be selling a lot more

3. Sauce unregistered

Didn't someone (pro-android) mention yesterday in a separate article "..just because it is not widely used doesn't mean it is not a success and loved product?" or something along the lines of that, which a substantial amount of green thumbs? Also, idk where you live, but I'm always seeing these Fuel Bands everywhere. Especially at the gym.

4. nctx77

Posts: 2540; Member since: Sep 03, 2013

At least you have the revolutionary gear fit

5. fuelband

Posts: 28; Member since: Jul 19, 2013

iSuck

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.